Lieve Falck-Pedersen Email & Phone Number

Los Angeles, Ca, Us

As the Senior Brand Manager, I spearhead marketing initiatives for Chopt Creative Salad Co. and Dos Toros, concentrating on brand strategy, new product launches, out-of-home campaigns, and creative team leadership. Collaborating with cross-functional teams and external partners, I ensure impactful campaign execution, maintaining brand consistency and compelling storytelling across all media channels. Leveraging consumer insights and metrics, I drive informed decisions and measure success against KPIs to enhance customer experiences and boost brand visibility.• Lead new menu launches and go-to-market campaigns, using consumer insights to develop innovative strategies and briefs for seamless experiences across all media channels and in-restaurant.• Drive branding initiatives to ensure consistency across digital, print, and in-store touchpoints.• Responsible for copy and design management, overseeing the creative team to produce engaging content and visuals.• Facilitate marketing ideation sessions, fostering a collaborative environment for breakthrough ideas and strategies.• Manage Limited Time Offer executions, including partnerships, photoshoots, and menu naming, ensuring cohesive and appealing presentations.• Contribute strategic decision-making with strong business acumen, providing clear financial insights to inform marketing efforts.• Continuously monitor and assess the competitive landscape, consumer insights, and emerging trends to shape brand strategy and campaign development.

As a Copywriter, I create engaging, on-brand copy for digital, print, social media, and in-store signage. I work closely with multiple departments to conceptualize and write compelling product descriptions, promotional materials, and campaign content that showcase the unique features of Chopt Creative Salad Co. and Dos Toros. I maintain consistency in voice and tone across all communications, ensuring high standards through thorough editing and proofreading.• Develop engaging, on-brand copy for digital, print, social media, email, and in-store signage.• Collaborate with team members to brainstorm and conceptualize innovative campaign ideas and promotional content.• Write compelling product descriptions, menu items, and promotional materials highlighting the unique features of Chopt and Dos Toros offerings.• Ensure consistency and accuracy in voice and tone across all communications, adhering to brand guidelines.• Craft persuasive copy for out-of-home campaigns, enhancing brand visibility and driving consumer engagement.• Assist in creating press releases, media kits, and other PR-related materials to support brand initiatives.

Tarrytown, New York, United States

Led creative marketing and public relations initiatives, supporting strategic marketing plans for clients in the energy sector. As the Associate Creative Director, responsibilities were focused on streamlining complex information into engaging and informative marketing materials that increase public awareness. Clients include: New York Power Authority, New York State Energy Research and Development Authority, Cypress Creek Renewables, Battery Park City Authority.

White Plains, New York

• Represents clients in the energy industry including New York Power Authority, New York State Energy Research and Development Authority, Battery Park City Authority, Cypress Creek Renewables and more• Provides clients with media relations expertise by securing print and online coverage and acting as a liaison between reporters and the client• Emphasizes support for, and improvement of, community outreach, public awareness and overall project transparency for clients• In addition to client work, responsibilities to ASC include social media management, client proposal development and company representation at relevant forums, talks and conventions

Greater New York City Area

• Support all photoshoot requests by creating lookbooks, arranging transfers and consignments and organizing security detail for selected pieces• Supply credit information and hi-res images to editors upon request• Monitor the results of PR campaigns and compile into comprehensive recap presentations• Maintain monthly editorial coverage reports as well as coverage reports for specific collections or events• Build trusting relationships with media to ensure Van Cleef & Arpels is always seen as a reliable and high quality source of product and information• Create and distribute press materials, maintain the master media list, build focused media lists• Assist with press events and act as an ambassador to the Maison

Greater New York City Area

• Account Coordinator for Mandarin Oriental Hotel Group, The Plaza Hotel (F&B), Singapore Tourism Board, Capella Hotel Group, Hoshino Resorts, Capitol Kempinski Hotel Singapore• Develop and maintain media relationships • Responsible for responding to media queries, as well as organizing and booking press trips• Draft press materials including: media face books, press releases, pitches, media alerts, one-sheets, and pitch grids• Manage and maintain monthly status reports, clip and report daily client press hits • Manage calendar appointments and client calls – including drafting agendas, taking call notes, sending call recaps with client and agency action items

Greater New York City Area

• Developed and organized monthly calendars for scheduled postings• In charge of establishing partnerships between eco18 and sustainably focused brands for blog features. Secured partnerships with brands such as MonBento, HydroFlask, Polar Bottle and Bambu• Ensured all content was frequent, fresh, compelling, and consistent across allestablished social media platforms• Managed and oversaw contributing writers’ content, as well as edited and published daily articles

Greater Boston Area

• Create and manage media lists to effectively reach target audience and maximize coverage of events• Responsible for community outreach and media relations• Aid in planning and preparation for events such as talks by Leonardo Padura, Mary Ann Esposito, and Bonnie Timmerman• Draft and distribute press releases, special guest bios, and event invitations

Boston, Ma

• Responsible for updating the Payroll and Payment Services website content and department newsletter• Develop departmental newsletter and create brand image for the department• Conduct research on Payroll Services to enhance the quality of the department’s online presence• Create spreadsheets to include metrics provided by staff members• Edit Payroll Policies and Procedures, format the documents for publication

Greater New York City Area

• Conducted Public Relations operations for brands such as KAMUT and Trilogy Natural Skincare• Built and maintained relationships with influencers who were beneficial to the promotion of the company in question• Helped develop strategic follow up plans to maximize media coverage for clients• Composed and distributed long and short lead pitches, and developed essential relationships with journalists and bloggers • In charge of media tracking for social media and blog hits

Greater New York City Area

• Worked with brands such as Trilogy Natural Skincare, KAMUT, and Thunder Ridge Emu• Created, organized and updated media lists • Wrote and distributed press releases, long lead and short lead pitches, and social media posts

Irvington, Ny

• Responsible for researching topics, multimedia creation, and outreach strategies• Helped grow Nevis Laboratories’ overall social presence• Assisted with development of creative and shareable content consistent withNevis Laboratories social media goals• Assisted with the development of marketing events at Nevis, including creation ofposters, business cards, and mailing lists

Bachelor Of Science (Bs), Public Relations, Advertising, And Applied Communication

Concentrations in Cinema Studies and Women's Studies

Dobbs Ferry, Ny

Activities and Societies: Peer Leadership, Academic Tutor