Megan Rustum Email & Phone Number

The Innovation team at the American Red Cross is focused on building disruptive solutions to drive the humanitarian mission forward.-Product Manager for conversational artificial intelligence products, including a web chatbot, Alexa Skill and Google Action

Greater New York City Area

The InsightStudio is an incubator to help clients use their data to make smarter business decisions. It’s a powerful, efficient way to see the tangible business value that analytics and leading technologies can deliver.-Conducted discovery sessions through interviewing stakeholder and facilitating workshops to identify business issues, understand current.

-Led classes through 30 minute cycling + 30 minute core strength workouts-Created weekly drills with modifications to meet the fitness needs of each participant

-Motivated a class of 25 through a 45 minute cardio workout class-Developed weekly class plans to challenge participants of various fitness levels

San Francisco Bay Area

-Created keyword builds and ad copy to boost performance via Google Adwords, Bing Ads, and Adobe’s platform-Designed campaigns and gave strategic recommendations on methods to increase marketing dollar efficiency -Monitored campaign spending and made bid adjustments to comply with budget limitations for 3 BU accounts-Clients included Rackspace, Columbia.

Greater Boston Area

-Tracked website analytics using Adobe SiteCatalyst and routinely reported on key site metrics-Organized and analyzed raw data in Excel, utilizing pivot tables, v-lookups, and other various formulas-Compiled Facebook, Twitter, Instagram and Tumblr metrics into insightful social media reports and assisted with strategy presentations-Clients included MINI.

Reebok HQ Canton, Massachusetts

-Prepared graphic files for YourReebok

Reebok HQ Canton, Massachusetts

Reebok HQ Canton, Massachusetts

-Created user journeys, process flows, wireframes, prototypes and pixel perfect mock-ups-Conducted in-house user testing, including writing the script, recruiting participants, moderating the sessions-Created testing results summaries and provided business recommendations-Prepared research and analysis reports of industry competitors-Established online.

Office Of New Student Orientation

-Facilitated question and answer sessions with students and families concerning transition to college -Efficiently prepared materials as part of a team of 32 to run a successful orientation

Rockville, Maryland

-Worked independently and exhibited strong attention to detail in recoding the company website and designing website graphics-Demonstrated excellent writing skills when drafting news release articles

Gaithersburg, Maryland

-Supervised a group of 25 children while working cooperatively with other counselors-Consistently scheduled and managed daily recreational activities for the group

Bachelor Of Science In Business Administration-Marketing Concentration And Interactive Media

Activities and Societies: Northeastern University Marketing Association, Women in Business, Husky Ambassadors, Co-op Connectors, NUeats

High School Diploma

Activities and Societies: National Honor Society, Academy of Information Technology, Class Secretary