Liezel Stegmann Email and Phone Number
Did you know that by 2035 Africa will be the largest workforce in the world, with a 130 million Africans joining the worldwide consumer market, compared to 25 million Americans and 5 million Europeans?Why is this important to you?The opportunity lies in understanding and designing for this future market.This market is young, vibrant and culturally diverse willing to try new services and brands.The emerging markets behave differently, understanding their needs and context of use are key.Are you struggling … 🎯 with getting consistent, quick, actionable insights across culturally diverse regions? 🎯 with organising, managing and running global UX research projects across multiple countries?🎯 to support your research objectives quickly and effectively, when UX resources are in short supply?🎯 to get local context of use and how your customers are using your products?What if you were able to…✅ Understand your customers deep why's and meeting their needs with your product✅ Validate the product team’s ideas, with real customers across multiple emerging markets✅ Speed up your research results to impact the product development lifecycle✅ Understand cultural diversity and the context of use for your productBy understanding your customers, you are more likely to create a memorable experience that they will enjoy. We have worked with some incredible clients building tangible value across the continent.We augment your capability across a culturally diverse market to ensure you get consistent insights fast without compromising on quality. We focus on delivering key customer insights, helping you develop your products or services to become truly customer-centric.3 reasons to choose Mantaray?1. We are curious about the customers’ why ensuring you get the deep insights across multiple countries to impact change in your organisation2. We speak over 95 languages as a mother tongue enabling true cultural and contextual insights3. We have a comprehensive African and Emerging market footprint of UX Research and Logistics specialistsWe are an extension of you, enabling you to focus on your top priorities while not comprising on the quality of the research across various regions. Are you ready to step into an untapped market? Let’s have a chat about your research needshttps://calendly.com/mantaray-africa/mantaray-africa-chat
Mantarayux
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Director Of OperationsMantarayux Jan 2019 - PresentSouth AfricaOur company is an User Experience agency focusing on cultural diversity and inclusion within UX Strategy, Ux Research, UX Design & UX Training.We assist our clients with research & creation of digital products & services that meet the customers' needs whilst still answering the business objectives across emerging markets.This is done through intensive customer research; foundational qualitative research, In-depth interviews, site evaluations, competitor benchmarking and… Show more Our company is an User Experience agency focusing on cultural diversity and inclusion within UX Strategy, Ux Research, UX Design & UX Training.We assist our clients with research & creation of digital products & services that meet the customers' needs whilst still answering the business objectives across emerging markets.This is done through intensive customer research; foundational qualitative research, In-depth interviews, site evaluations, competitor benchmarking and qualitative usability testing done in the customers' native language to prevent bias.Senior UX Researcher and Ethnographer"I've had the good fortune of working with Mantaray on a large number of projects across a variety of countries in Africa, Asia, and Latin America. To every study, the team brought regular and clear communication that made me feel prioritized; a strong team of researchers and logistics specialists always made me feel supported throughout the process. They have been excellent thought partners who I feel safe relying on to advise me candidly on whether a study I have in mind will be feasible in a particular location. I initially worked with them only on research in Africa where they are based, but over time began working with them and their partner UXR companies in the UX Alliance across the globe. This alliance was a huge asset especially for one large multi-country study I needed to run. Mantaray, who I already knew and trusted, adeptly played a coordinating role between teams based in at least 3 different countries across 3 different continents. Above all, they are especially talented at making often very complex research work successfully under sometimes very difficult circumstances. "Mantaray work across a number of industries eg. Banking, Telco, Communication, Insurance, Travel, Health, Transport and Startups Show less -
Senior User Experience ConsultantMantarayux Mar 2007 - Present -
MemberUxalliance Mar 2010 - PresentJohannesburg,South AfricaMantaray is the African partner for the UXalliance. We support & utilise the UXalliance partners in conducting global user research. We focus on delivering quality and excellent services for our clients globally. We ensure that we align to global UX best-practice and quality standards. Senior UX Researcher:"I worked with Mantaray on two major projects, once in 2021 and a second time in 2022. Both studies involved multi-country in-depth interviews, the synthesis of large… Show more Mantaray is the African partner for the UXalliance. We support & utilise the UXalliance partners in conducting global user research. We focus on delivering quality and excellent services for our clients globally. We ensure that we align to global UX best-practice and quality standards. Senior UX Researcher:"I worked with Mantaray on two major projects, once in 2021 and a second time in 2022. Both studies involved multi-country in-depth interviews, the synthesis of large data sets, and the delivery of several reports. During my second engagement with them, in addition to interviews, Mantaray also ran for me a 7-day diary study in 4 countries (India, Indonesia, Mexico, and Brazil), with 30 participants per country. My two engagements with them were characterized by excellent planning, efficient execution of research, and prompt delivery of results.First, the team has one of the best project managers I have ever encountered. I have worked with multiple vendors, but Mantaray is by far the most efficient at planning and delivering insights promptly. In both cases, Mantaray brought together country research teams in no time, scheduled meetings with moderators and interpreters, communicated my requirements to country teams very clearly, and ensured the deliverables addressed my needs and were shared in a timely manner. To give you just one example, during pilot interviews and before the proper study was launched, Mantaray staff showed very good understanding of my research goals and gave excellent feedback to country moderators, which, in turn, made the subsequent interviews very efficient and insightful.In truth, working with Mantaray felt like working with partner researchers, invested in the best research insights rather than with a contracted vendor. I could trust them entirely and, on days when I was not able to attend the interviews, I knew I could rely on them entirely to deliver the best insights from participants. Show less
Liezel Stegmann Education Details
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Singularity UniversityExecutive Program -
Human Factors InternationalCertified Usability Analyst
Frequently Asked Questions about Liezel Stegmann
What company does Liezel Stegmann work for?
Liezel Stegmann works for Mantarayux
What is Liezel Stegmann's role at the current company?
Liezel Stegmann's current role is We help Global Product Researchers & Managers gain deep cultural insights from Emerging markets.
What schools did Liezel Stegmann attend?
Liezel Stegmann attended Singularity University, Human Factors International.
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