Lisa Farrell Email & Phone Number

Minnesota, United States

Experienced senior leader that provides business acceleration by creating innovative growth strategies all the way through execution. Partners with clients on leading large complex transformational change across organizations with a focus on customer experience, operational excellence and driving improved business results.

Eden Prairie, Minnesota, United States

At Sprosty Network, we put the customer at the center of the operating model to develop new products, services and experiences across the key IoT verticals that drive growth and new revenue channels.

Greater Minneapolis-St. Paul Area

As senior vice president of Consumer Services, I led the integration of all OptumRx consumer touchpoints – Consumer Experience, Digital Experience, Consumer Marketing and Communication, and Call Centers – building one cohesive team with a consumer-centric foundation that is truly changing the way members are served. With my team, I led research efforts that have resulted in improved consumer insights through consumer advocacy and delivering a world-class consumer experience that supports Net Promoter Score (NPS) efforts.

Richfield, Mn

In this role, I drove the operational strategy, management, and execution of Enterprise Order Management, Enterprise Content Management, Enterprise Product Management, E-Commerce Fraud, E-Commerce Marketplace, Cross Business Planning, and Program Management. This included managing +200 employees with 5 direct reports and a multimillion dollar capital budget. In addition, I was selected by the CEO to serve as interim President of E-commerce. Successes included playing a key role in delivering Ship from Store Capability nationwide, thus reducing shipping time to customers significantly. Furthermore, we materially improved inconsistent, missing, incorrect website content, as well as, created and launched a new customer order promise business performance management process.

Richfield, Mn

In this role, I spearheaded a 260-member team with direct accountability for developing operations for Merchants, Demand Planning, Pricing, Space Management, and Order Management for all product categories. Consequently, I brought together the Merchant/business Operations capabilities by creating a strategic roadmap to restore business basics, improve effectiveness, and guide my team through change. My contributions included reformulating the company’s pricing strategy that is still in practice today and critical to Best Buy’s success; established a centralized SKU system and maintenance team, saving millions of dollars; and developed a new Merchant Training and Development Program, directly impacting over 200 new merchants.

Richfield, Mn

In this SVP general management role, directed a $5B Portable Electronics business in +1200 stores nationwide. Accordingly, I built a team of 10 direct reports while directing a 70-member multi-disciplined team in implementing and adopting a new operating model. Additionally, I developed a growth pipeline across all channels and had full P&L responsibility.Achievements included gaining market share in camcorders, digital SLRs, MP3 and car electronics. I also co-negotiated an exclusive deal with premier headphone supplier that significantly grew the top line while also improving gross profits.

Richfield, Mn

In this special assignment, I championed a multifaceted company initiative (chartered by the CEO) to lead organizational redesign and restructuring of business groups while retaining previous responsibilities for Enterprise Merchandising. This involved recruiting a small team of 5, leveraging cross functional subject matter experts while developing an approach for a complex org design. As a result, I successfully developed and deployed a new operating model in a short time frame, despite no experience and in spite of significant change.

Richfield, Mn

In 2007, I stepped into a newly created position to support our new leader’s vision for global expansion and develop an enterprise central buying team. As a result, I was in charge of vendor contracts, policies, processes, systems/tools, +80-member team, and a multimillion dollar capital budget. Accomplishments included building a new department with the capability to strategize the design, development, implementation, and sustainment of new/existing business processes. More specifically, I developed a holistic vendor management strategy which realized significant income through process and system improvements.

Richfield, Mn

In this position, I led a cross-functional team in the development of mid-range category strategies for Digital Imaging. This involved maximizing vendor partnerships and motivating direct reports and team members to deliver short- and long-term business tactics and strategies.