Larry Goldman's Location
Denver Metropolitan Area, United States, United States
Larry Goldman's Contact Details
Larry Goldman work email
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About Larry Goldman
• Accomplished marketing leader with 25+ years in enterprise software, SaaS, services and technical B2B marketing. Skilled in product marketing, Go-to-Market and strategic business planning, sales enablement, demand generation and technical communication, with an extensive background in content marketing.• Product marketing experience spans over 35 successful product launches (enterprise, SaaS, e-Learning, and middleware) from conception to post-release market expansion.• Established record of global team building, mentoring and management since 2004, with a stellar reputation for cross-department collaboration, data-based decisions and customer-driven solutions.
Larry Goldman's Current Company Details
Larry Goldman Work Experience Details
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Director Of Product MarketingSauce LabsDenver, Co, Us
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Director, Product MarketingProgress Dec 2022 - PresentBurlington, Massachusetts, UsPromoted, with expanded responsibility for a fourth infrastructure management product (Progress Chef) and five additional product marketers (total: 7). Led annual Go-to-Market (GTM) strategy for the portfolio, focusing on expansion, retention, and net new customers. Worked collaboratively with product management on launches and migration to platform technology. Overhauled and streamlined old processes, sales assets, and templates across the business unit.Key accomplishments• Delivered and influenced content strategy that achieved an average of 135% of Marketing Qualified Lead (MQL) goals (forecasted for 2024) for all 4 portfolio products.• Conceptualized GTM and spearheaded the launch and updates of a new SaaS Load Balancer interface, the critical step to advance the future roadmap. Surpassed first-year-forecast revenue rates by 45%.• Coached and trained the global product marketing team, resulting 2 promotions and an 8% increase in leadership confidence as noted in the 2024 company survey results. -
Senior Manager, Product MarketingProgress Apr 2022 - Dec 2022Burlington, Massachusetts, UsRecruited to supervise a 2-person global portfolio marketing team responsible for messaging and content for 3 Progress products (WhatsUp Gold, Flowmon, Kemp LoadMaster). Served as interim manager for 1 product for 10 months while hiring for the role. Directed and reviewed all market analyses, competitive analyses, pricing, and content development for a newly conceived portfolio of acquired infrastructure management solutions. Developed analyst relations, drove sales enablement, and provided field support for the portfolio. Presented as product expert at 2 conferences and annual sales kickoff.Key accomplishments• Pioneered a popular “brown bag” product training series for internal stakeholders (sales, marketing, SEO, field) to maintain awareness of targets, roadmaps, personas, and market developments.
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Senior Director, Product MarketingSpinnaker Support Jan 2019 - Apr 2022Greenwood Village, Co, UsLaunched first product marketing function and hired 1 manager. Increased exposure through ongoing PR, competitive analysis, market analysis, and analyst briefings (Gartner). Improved the skills, mindsets, and performance of Sales Development Representatives and Account Executives through focused training, coaching, and actionable sales assets. Key accomplishments• Devised annual marketing strategy for all services, resulting in 3 years of increased bookings (avg. 26%).• Led the marketing integration of Managed Service Provider firm acquisition (fall 2021), including outreach campaigns to existing and former customers, which drove 5 new consulting opportunities in 4 months. -
Director Of Product MarketingEms Software Jun 2016 - Dec 2018Austin, Texas, UsEnterprise-Wide Space & Resource Management Platform, acquired by Accruent in May, 2018, which was then acquired by Fortive in September, 2018.Drove global product and content marketing strategy, messaging, and campaigns for 4 major product releases, working collaboratively with Product Management and Sales. Served as EMS product expert and primary contact for analysts, media, and internal stakeholders. Key accomplishments• Owned and enabled the GTM product strategy, aiding sales growth that doubled TTM bookings and led to a successful acquisition by Accruent.• Elevated to interim marketing leader (12/2016-04/2017) during the search for a replacement VP of Marketing. -
Director Of MarketingDizzion, Inc. Apr 2015 - Apr 2016Denver, Co, UsVenture-backed, Cloud Delivered Desktop service providerManaged all product marketing and strategy, including implementing Marketo and Salesforce CRM. Devised and deployed the GTM strategy for 2 new products and increased web traffic by 300% in 1 year by developing and delivering fresh content and stronger positioning. -
Director Of MarketingWindward Studios, Reporting Software And Document Generation Software Nov 2013 - Mar 2015Boulder, Co, UsWindward delivers powerful document generation and reporting software for enterprise or OEM use. Responsibilities cover all marketing activities, including strategic messaging, targeting, demand generation, branding, content marketing, and team management.• Built, managed, and coached global team of six marketers using Agile Marketing• Devised and implemented all product releases plans, demand gen ops, and marketing initiatives• Completed 100% of company rebranding and marketing overhaul, with focus on expanding key OEM market• Drove a 20% increase in leads by implementing multi-channel lead gen campaigns and nurturing campaigns -
Vp MarketingMoresteam.Com Llc Sep 2008 - Jun 2013Powell, Ohio, UsRecruited to management team of privately held provider of e-Learning and quality SaaS tools. Responsible for strategic planning, marketing budget, branding initiatives, corporate communication and tactical campaigns. Managed contractors and part-time staff and helped drive market share and annual revenue growth.• Conceived and led go-to-market strategies for over 12 product launches, including competitive analyses, market surveys and digital campaigns, and contributed to revenue growth of 6-10% per year• Generated marketing leads (> 3000 in 2012 alone) through a multi-channel mix of online campaigns and in-person events• Realigned brand, updated all logos, assets and internal processes. Introduced reporting dashboards, annual branding surveys, landing page optimization, and content and social marketing initiatives• Produced and moderated all events: 3 annual customer conferences, 11 forums, 35 webcasts. Coordinated 7+ tradeshows and conferences per year. Launched corporate and public newsletters, grew lists by 175% -
Senior Manager Product MarketingOracle Jul 2007 - Sep 2008Austin, Texas, UsAfter Oracle acquisition of Hyperion, promoted to leader of product and field marketing team for Crystal Ball (analytical software) Global Business Unit.• Developed and directed strategy for all online, live, and international product marketing campaigns. As member of unit management team, had P&L responsibility for $800K marketing budget.• Managed all aspects of post-Oracle acquisition assimilation process, including revision of branding, Web site, product materials and outbound marketing.• Managed global team of six marketing individuals, with hiring HR responsibilities.• Oversaw first major product launch of Crystal Ball 11 under Oracle ownership. -
Senior Manager Product MarketingHyperion Solutions Jan 2007 - Jun 2007UsHyperion Solutions acquired Decisioneering, Inc. in January 2007. Despite a change of title under Hyperion, the job responsibilities remained same as previous position (Director of Six Sigma Marketing). -
Director Of Six Sigma MarketingDecisioneering, Inc. Jan 2005 - Dec 2006Promoted to marketing leader on management team, with direct report to CEO. Actively involved in strategic planning, finance, HR, product management and employment issues. • Developed all campaigns and sales support materials in company’s fastest growing segment, operational excellence. Delivered B2B leads for 20+ account reps. Earned Lean Six Sigma Black Belt while working.• Revamped and expanded international co-marketing program to 95 firms (500% improvement).• Led development and launch of software version for Six Sigma market, including multiple Voice of Customer initiatives to confirm market demand and define technical specs.• Spearheaded production of first-ever customer conference, and continued as conference Program Chair for next three years, with attendance increases each year.
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Product & Web Marketing ManagerDecisioneering, Inc. Jun 1999 - Dec 2004Fast-track promotion to marketing management of multi-product commercial Web site.• Managed all major Web projects, including hosting transfer, front-end Web site redesign, new online store, and linkage of Web site to CRM database.• Marketing program generated over 25,000 sales leads per year. Created e-mail campaigns, PPC campaigns, and Web advertising, optimized Web site for search. Wrote all product copy, demos, white appears, case studies, and ad materials.• Hired and supervised two technical Webmasters. Set objectives, approved projects, and met HR needs for direct reports.• Directed the design, production and eventual update of multimedia software training CD.
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Program ManagerDecisioneering, Inc. Jun 1997 - May 1999Responsible for Q&A testing, final production, training materials and support of two desktop modeling software tools. Maintained Web site. Launched company e-newsletter and grew to 55,000+ subscribers (by 2007).
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Trainer And Technical SupportTechbase International 1995 - 1997
Larry Goldman Education Details
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Cornell UniversityGeology -
University Of CincinnatiGeology
Frequently Asked Questions about Larry Goldman
What company does Larry Goldman work for?
Larry Goldman works for Sauce Labs
What is Larry Goldman's role at the current company?
Larry Goldman's current role is Director of Product Marketing.
What is Larry Goldman's email address?
Larry Goldman's email address is lo****@****ink.net
What is Larry Goldman's direct phone number?
Larry Goldman's direct phone number is +130380*****
What schools did Larry Goldman attend?
Larry Goldman attended Cornell University, University Of Cincinnati.
Who are Larry Goldman's colleagues?
Larry Goldman's colleagues are Jared Jackson, Gilda Abbasnejad, Agnieszka Szczepańska, Josip Budzaki, Thabasum M, Konrad Dysput, Swetaprangya Sahoo.
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