Larry Goldman Email & Phone Number

Denver, CO, US

Burlington, Massachusetts, US

• Promoted, with expanded responsibility for a fourth infrastructure management product (Progress Chef) and five additional product marketers (total: 7). Led annual Go-to-Market (GTM) strategy for the portfolio, focusing.
• Delivered and influenced content strategy that achieved an average of 135% of Marketing Qualified Lead (MQL) goals (forecasted for 2024) for all 4 portfolio products.
• Conceptualized GTM and spearheaded the launch and updates of a new SaaS Load Balancer interface, the critical step to advance the future roadmap. Surpassed first-year-forecast revenue rates by 45%.
• Coached and trained the global product marketing team, resulting 2 promotions and an 8% increase in leadership confidence as noted in the 2024 company survey results.

Burlington, Massachusetts, US

• Recruited to supervise a 2-person global portfolio marketing team responsible for messaging and content for 3 Progress products (WhatsUp Gold, Flowmon, Kemp LoadMaster). Served as interim manager for 1 product for 10.
• Pioneered a popular “brown bag” product training series for internal stakeholders (sales, marketing, SEO, field) to maintain awareness of targets, roadmaps, personas, and market developments.

Greenwood Village, CO, US

• Launched first product marketing function and hired 1 manager. Increased exposure through ongoing PR, competitive analysis, market analysis, and analyst briefings (Gartner). Improved the skills, mindsets, and.
• Devised annual marketing strategy for all services, resulting in 3 years of increased bookings (avg. 26%).
• Led the marketing integration of Managed Service Provider firm acquisition (fall 2021), including outreach campaigns to existing and former customers, which drove 5 new consulting opportunities in 4 months.

Austin, Texas, US

• Enterprise-Wide Space & Resource Management Platform, acquired by Accruent in May, 2018, which was then acquired by Fortive in September, 2018.Drove global product and content marketing strategy, messaging, and.
• Owned and enabled the GTM product strategy, aiding sales growth that doubled TTM bookings and led to a successful acquisition by Accruent.
• Elevated to interim marketing leader (12/2016-04/2017) during the search for a replacement VP of Marketing.

Denver, CO, US

Venture-backed, Cloud Delivered Desktop service providerManaged all product marketing and strategy, including implementing Marketo and Salesforce CRM. Devised and deployed the GTM strategy for 2 new products and increased web traffic by 300% in 1 year by developing and delivering fresh content and stronger positioning.

Boulder, CO, US

• Windward delivers powerful document generation and reporting software for enterprise or OEM use. Responsibilities cover all marketing activities, including strategic messaging, targeting, demand generation, branding.
• Built, managed, and coached global team of six marketers using Agile Marketing
• Devised and implemented all product releases plans, demand gen ops, and marketing initiatives
• Completed 100% of company rebranding and marketing overhaul, with focus on expanding key OEM market
• Drove a 20% increase in leads by implementing multi-channel lead gen campaigns and nurturing campaigns

Powell, Ohio, US

• Recruited to management team of privately held provider of e-Learning and quality SaaS tools. Responsible for strategic planning, marketing budget, branding initiatives, corporate communication and tactical campaigns..
• Conceived and led go-to-market strategies for over 12 product launches, including competitive analyses, market surveys and digital campaigns, and contributed to revenue growth of 6-10% per year
• Generated marketing leads (> 3000 in 2012 alone) through a multi-channel mix of online campaigns and in-person events
• Realigned brand, updated all logos, assets and internal processes. Introduced reporting dashboards, annual branding surveys, landing page optimization, and content and social marketing initiatives
• Produced and moderated all events: 3 annual customer conferences, 11 forums, 35 webcasts. Coordinated 7+ tradeshows and conferences per year. Launched corporate and public newsletters, grew lists by 175%

Austin, Texas, US

• After Oracle acquisition of Hyperion, promoted to leader of product and field marketing team for Crystal Ball (analytical software) Global Business Unit.
• Developed and directed strategy for all online, live, and international product marketing campaigns. As member of unit management team, had P&L responsibility for $800K marketing budget.
• Managed all aspects of post-Oracle acquisition assimilation process, including revision of branding, Web site, product materials and outbound marketing.
• Managed global team of six marketing individuals, with hiring HR responsibilities.
• Oversaw first major product launch of Crystal Ball 11 under Oracle ownership.

US

Hyperion Solutions acquired Decisioneering, Inc. in January 2007. Despite a change of title under Hyperion, the job responsibilities remained same as previous position (Director of Six Sigma Marketing).

• Promoted to marketing leader on management team, with direct report to CEO. Actively involved in strategic planning, finance, HR, product management and employment issues.
• Developed all campaigns and sales support materials in company’s fastest growing segment, operational excellence. Delivered B2B leads for 20+ account reps. Earned Lean Six Sigma Black Belt while working.
• Revamped and expanded international co-marketing program to 95 firms (500% improvement).
• Led development and launch of software version for Six Sigma market, including multiple Voice of Customer initiatives to confirm market demand and define technical specs.
• Spearheaded production of first-ever customer conference, and continued as conference Program Chair for next three years, with attendance increases each year.

• Fast-track promotion to marketing management of multi-product commercial Web site.
• Managed all major Web projects, including hosting transfer, front-end Web site redesign, new online store, and linkage of Web site to CRM database.
• Marketing program generated over 25,000 sales leads per year. Created e-mail campaigns, PPC campaigns, and Web advertising, optimized Web site for search. Wrote all product copy, demos, white appears, case studies, and.
• Hired and supervised two technical Webmasters. Set objectives, approved projects, and met HR needs for direct reports.
• Directed the design, production and eventual update of multimedia software training CD.

Responsible for Q&A testing, final production, training materials and support of two desktop modeling software tools. Maintained Web site. Launched company e-newsletter and grew to 55,000+ subscribers (by 2007).

Ba, Geology

Ms, Geology