Liisa Rumberg Email & Phone Number

Tallinn, Harjumaa, Estonia

I joined Bondora to establish the User Research function from scratch. It has been an intense journey that has led to the first successes and visible achievements. I have introduced various research methods that had not been used in the past, as well as making research a regular ongoing practice. Insights from user research are now an important part of our fresh company strategy document. The true value of user research doesn't have to be in building something new based on the findings, it can also be in deciding not to do something, and thus result in saving a lot of resources. During my time at Bondora, we have decided to discontinue or not start with two major initiatives that the research didn't back up with a real customer need. This has saved us a massive amount of developing hours that can now be spent on something more impactful for the business.I am constantly working toward building a customer-focused organization where we see customers behind the numbers - because every statistic has a heartbeat.

Estonia

User research and consultation: https://www.liisarumberg.com/Let's make sure that your product makes your customers feel like it's a match made in heaven.Contact me if you need help in understanding better who are your customers and what they need

Tallinn

My role at Pipedrive was like an investigator - each day was filled with insightful dialogues with our users, piecing together the jigsaw puzzle of their needs and desires. In Pipedrive I learned the magic and power of generative user research - I was mainly conducting user interviews, but usability testing and larger surveys were in my toolbox as well. The opportunity also allowed me to step into our customers' shoes by shadowing their jobs, as well as analyzing our competitors to gather market insights.I enjoyed the ResearchOps tasks such as creating processes and drafting research guidelines that formed the backbone of our operational framework. I found myself in the role of a mentor, running internal training on research processes, and equipping my colleagues with the skills to undertake their own investigations. One such milestone was the co-creation of the Research Training Hub which focused on knowledge-sharing within our Product organization. The three training courses offered - an Introduction to User Research, Usability Testing, and User Interviews - were like stepping stones, tailored to equip the team with robust research skills. Carrying out the trainings successfully for three consecutive quarters was a pure joy.

Tallinn, Estonia

I stepped into the world of UX Research as a novice, starting a thrilling journey of discovering the user needs. My focus was mainly on evaluative user research (=usability testing), buy I practiced also user interviews, focus groups, and compact online surveys. I created and implemented a continuous A/B testing process for various Telia web pages. My journey at Telia had memorable milestones, one of which was participating in three internal hackathons. Whether I was the author of the idea, validating customer feedback, or crafting the business case, each event was a unique learning moment about quick product discovery.

Besides profiling audience groups, doing active B2B sales and organising customer events, I was also project manager for the labyrint-theatre project "Eluaeg"​.

Tartu

Leading the blog team up to 7 peoplePlanning and scheduling the content of the festival blogWriting and editing blog texts (review, interview, reportage)Social media (Facebook, Instagram, Twitter)

Co-ordinating the program of Möku bar and Genialistide Klubi before and during the Arvamusfestival 2016.

Master Of Arts (Ma), Unfinished, Theatre Studies

Activities and Societies: The Lodge of Theatre Studies StudentsI have covered all the courses on the MA program but I decided not to write.

Bachelor Of Arts (Ba), Sociology And Theatre Studies

Activities and Societies: The Lodge of Theatre Studies Students, SÜLEMThesis: "What does the theatre audience think about? The reception.

Anglophone Studies

Erasmus exchange