Liju Varghese Email & Phone Number

Bengaluru, Ka, In

Bangalore Urban, Karnataka, India

India

Dubai, United Arab Emirates

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.• Actively managing the development of Lead Generation campaign through both personal involvement and managing work for external agencies.• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).• Collaborate with internal teams to create landing pages and optimize user experiences.• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Thiruvananthapuram Area, India

• Actively consulted with clients regarding SEO, SEM, UX, audience segmentation and all other issues relating to clients’ requirements in relation to user acquisition, conversions etc.• Assisted clients with their digital campaigns• Monitoring Social media activity and promptly resolving public complaints.• Creating new product pages for the websites and ensuring the SEO elements are up to standard.• Search Engine Optimization, Social Media Optimization and Marketing for each services pages.• Helped organizing market researchers and assisted with analytical and statistical reports.

Pathanamthitta Area, India

• Team handling• Back link Analysis• Analyzing & Research on Search Engine Strategies• Keyword Analysis: Using Google AdWords Keyword Tool, Google Insight Search, SEMRush• Competitor Analysis: Analysis of competitor’s website and promotion strategy B2B Submission• Primary Directory Listing• Google Analytics• Webmaster• SEOON - Page Activities:• Creation & Analysis of Meta Tags• Header Tags (H1,2,3,4,5 & 6) Analysis• Hcard• Anchor Text Analysis• Title Tags Analysis• Alt Tags Analysis• Contents Optimization (Interaction with Content Writer)• Competitor Website Analysis• Robots.txt Creation• Google Webmaster Tool Configuration• Schema• Data Highlighter• Back Link AnalysisOff - Page Activities:• Search Engine Submission• Book marking Submission• Link Wheel• Directory Submission• Article Submission• Classified Submission• Business Listing• Create Blogs & Web Pages• Blog Posting & Submission• Blog Commenting• Video optimization • Forum Posting• Slide ShareSocial Media Optimization• Facebook• Twitters• Google+• Image Posting• Pinterest

Thiruvananthapuram Area, India

I have experience in PPC/SEO/SMO/Digital MarketingSkills Utilized :Google Adwords Yahoo / Bing AdwordsDigital MarketingContent MarketingSearch Engine Optimization (SEO)Search Engine Marketing (SEM)Social Media Optimization (SMO)Wordpress SEO using Top PluginWordpress Web DeveloperFacebook MarketingYoutube MarketingAdvertising on Mobile AppsWorking Algorithm:• Creating online Campaigns for Search network & display network in Google.• Website analysis and creating ads accordingly.• Google PPC campaign management, optimization & expansion.• Suggesting Customers, best strategy for their business.• PPC keyword creation, implementation & expansion.• PPC bid management.• Landing page analysis & optimization.• Measuring online advertising programs.• Competitor Analysis: Analysis of competitor’s website and promotion strategy• Social Media Optimization: Design and implement the social media programs for the website. Monitor latest trends in social media and applications.• Remarketing using Social media platforms• Google Analytics• Webmaster• SEO• Mobile Apps Optimization• AdMob

Thiruvananthapuram Area, India

Post Graduation in Digital marketing and Data analytics (PGDMDA) from Keltron, Trivandrum

Quilon Area, India

*Actively managed the development of Ad-campaign for Social Media & Google Ad-words through both personal involvement and managing work for external agencies.*Developed and managed digital marketing campaigns *Oversee the social media strategy*Managed and maintained the organisation’s website(s)*Write and optimize content for the website and social networking accounts such as Facebook and Twitter*Tracked and analysed website traffic flow and provide regular internal reports*Attained key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion*Continually working on the Search Engine Optimization of the website(s)*Fixing of any errors or bugs in online content*Edited and posted videos, podcasts and audio content to online sites*Arranged webinars and webcasts*Created online banner adverts and oversee pay per click (PPC) ad management*Wrote copy for email marketing campaigns*Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing*Attended product launches and networking events*Proper implementation of scheduled On-page SEO & Off-page SEO using white hat techniques.

Quilon Area, India

Key player in developing, establishing and maintaining the digital and conventional marketing strategies to meet organizational objectives. *Research, plan & execute the marketing projects & campaigns. Creating & distributing them in the most suitable social media channels. Keep track & measure its impact & effectiveness for all units.* Creating & developing digital and conventional advertisements , packages and campaigns for business development by coordinating with top management and promoting it cost effectively thought the appropriate medium by analyzing ROI.* In charge of all social media pages of company and responsible for answering all queries received online with the help of technical team.*In charge of all digital and conventional marketing activities right from budget preparation to the end by taking the role of process owner.*Performing & maximizing Search Engine Optimization activities.*Creating & executing and Managing Email marketing, SMS marketing and social media Marketing campaigns for all the units.*Actively managing the website performance through Google Analytics.*Monitor and report on website usage via Google Analytics and other tools, develop new sources of website traffic, as well as identify and improve under-performing areas of the website in terms of visitor numbers, user experience, and conversion rates.*Research on media to reach new customers, retain existing customers & generate leads.*Analyzing market research & other various marketing techniques based on search results.*Follow-up , Making appointments for new prospect customer field visits based on the leads to*Ensure new creative content fits with our brand to maintain the website’s personality,*Implemented cost effective paid campaigns to maximize conversion, enhance customer journey from first point of Contact on our website through to post-booking stage, as well as test and monitor website conversion rates and improve or update appropriately.

Quilon Area, India

• Conducted on-page / technical SEO audits to find and remove any impediments to SEO performance on clients websites.• Conducted off-page content and link profile analysis on our clients and their competitors' websites to discover vertical trends and determine weaknesses and opportunities for our clients.• Constantly monitored clients SEO performance and reporting findings back to the Senior Management teams.• Assisted the Management team with technical queries, understanding SEO performance and contributing to monthly SEO technical reports.• Set-up Google/Bing Webmaster Tools accounts for client websites, and monitored them regularly for crawling and indexing issues. Issues identified will be surfaced to the SEO Lead Manager, documented for client communication/follow-up.• Had a solid knowledge of the search engine spidering, crawling, and indexing process while understanding the importance of XML sitemaps, robots.txt files and 301 redirects to those processes.• Had a solid knowledge of web server function, including common server error codes.• Had a strong familiarity with the web development process, including the important points at which SEO must be considered.• Had a working knowledge of HTML, JavaScript, and CSS as they relate to SEO.• Demonstrated an understanding of how duplicate content and page load speed affects SEO by advising clients on best practices for successful implementation and improvement.• Attended and contributed to internal strategy meetings to help define the most relevant and effective strategies and best SEO practice for all clients.

Bachelor Of Technology (Btech), Information Technology

Activities and Societies: Tech Fest 09- Inter college technical fest. Represented College in Technology Exhibition Event Planner Team.

Education record

NCC Cadet Football Team Captain House Captain

Post Graduation, Digital Marketing And Data Analytics