Lilian Rega Email & Phone Number

Boston, Massachusetts, Us

At OutSystems, I serve as a UX Research Ops Specialist, where I manage and optimize the UX research program to support our team in delivering impactful user insights. My role encompasses a range of responsibilities, including:- Research Program Management: I lead the research program to streamline processes and ensure the efficient execution of user research projects. I collaborate closely with UX researchers and designers to align research activities with our strategic goals.- User Recruitment: I oversee the recruitment process, identifying and engaging with diverse user groups to participate in our studies. By leveraging various recruitment channels, I ensure we gather insights from a representative sample of our target audience.- Compensation Process: I manage the end-to-end compensation process for research participants, ensuring timely and accurate distribution of incentives while maintaining transparency and fairness.- GDPR Compliance: I prioritize data privacy and uphold GDPR compliance by implementing rigorous protocols and practices. I ensure that all research activities adhere to legal and ethical standards, safeguarding participant information and maintaining trust.- Operational Efficiency: I continuously evaluate and refine our research operations to enhance efficiency and effectiveness. By identifying bottlenecks and implementing best practices, I support our team in delivering high-quality research outcomes.- Cross-functional Collaboration: I collaborate with cross-functional teams, including product managers, developers, and marketing, to integrate user insights into the product development lifecycle and drive user-centric innovation.Through my role at OutSystems, I am dedicated to optimizing research operations and enabling our team to deliver meaningful insights that drive product excellence. My commitment to ethical practices and operational excellence ensures that our research program consistently meets the highest standards.

Lisboa, Lisboa, Pt

Key Contributions:- Research Program Management: Led a comprehensive research program, managing ongoing recruitment efforts to broaden our user base and ensure the inclusion of diverse perspectives.- Leadership in Onboarding: Spearheaded research initiatives focused on improving the onboarding process, ensuring a smooth transition for new users and enhancing their initial experience.- GYFO (Get Your Friction Off) Initiative: Organized and led the "GYFO" initiative, identifying and addressing pain points within the user journey to streamline interactions and enhance user satisfaction.- Cross-functional Collaboration: Organized and facilitated kickoff meetings with product designers and UX researchers to define research scopes and methodologies, fostering alignment and teamwork across departments.- Advocacy and Knowledge Sharing: Promoted the significance of user experience research and disseminated best practices and templates to product design and UX research teams, empowering them to conduct effective research.- Training and Development: Developed and delivered content for UX research training sessions, equipping teams with the skills and knowledge required to drive impactful research initiatives.- Process Optimization: Established streamlined processes for compensating users and facilitating their participation in research activities, ensuring a seamless and efficient research experience.- Metrics and Evaluation: Created metrics to assess the success of our research program, enabling data-driven decision-making and fostering continuous improvement.- Compliance: Ensured awareness and adherence to data privacy laws and regulations, maintaining the highest standards of ethics and legal compliance in all research activities.Through these initiatives, I contributed to generating actionable insights that informed product strategies and enhanced user experiences, all while upholding rigorous ethical and compliance standards.

São Paulo, Sp, Br

As a Senior UX Researcher at Serasa Experian, I led initiatives to gather insights from B2B clients in the telecommunications market. My research efforts focused on evaluating credit resilience during the pandemic, driving the development of user-centric solutions and strategies.Key Contributions:- Client Interviews: Designed and conducted in-depth interviews with B2B clients in the telecommunications industry to gain a deep understanding of their needs, challenges, and pain points.- Resilience in Credit Research: Conducted extensive research to evaluate credit resilience during the pandemic, analyzing data to identify trends and opportunities for enhancing credit-related products and services.- Insight Generation: Analyzed qualitative and quantitative data to extract key insights, informing the development of new solutions and improvements tailored to the needs of telecommunications clients.- User-Centric Solution Development: Collaborated with cross-functional teams to translate user insights into actionable strategies and product enhancements, ensuring alignment with business objectives and user needs.- Iterative Design: Led iterative design processes, incorporating user feedback and insights to refine digital products and services for B2B clients, enhancing credit resilience solutions.- Usability Testing: Planned and executed usability testing to evaluate the effectiveness of digital products and services, gathering client feedback to inform design improvements and optimize user experiences.- Stakeholder Engagement: Presented research findings and recommendations to stakeholders, advocating for user-centric design principles and fostering a culture of user-centered innovation within the organization.Through these efforts, I helped Serasa Experian develop innovative, user-centered solutions that addressed the unique challenges faced by B2B clients in the telecommunications market during the pandemic.

São Paulo, Br

As a UX Researcher at Dasa, I led initiatives to understand and address user needs for a new portal that enabled doctors to access their patient's lab test results. My role was crucial in shaping the portal's design and functionality to ensure it met the requirements and expectations of its users.Key Contributions:- User Needs Identification: Conducted comprehensive research to identify the needs and preferences of doctors accessing lab test results through the portal.- Feature Prioritization: Collaborated with stakeholders to prioritize key features and functionalities, ensuring alignment with user needs and business objectives.- Mobile Strategy Development: Evaluated the feasibility of a mobile version of the portal and assessed the potential benefits of a mobile-first approach based on user preferences and usage patterns.- User Research Execution: Led user interviews and surveys to gather insights into user behaviors, pain points, and preferences regarding accessing and interpreting lab test results.- Usability Testing: Worked closely with a product designer to translate user insights into actionable design decisions, conducting usability tests to validate the portal's effectiveness and usability.- Iterative Design: Facilitated iterative design processes, incorporating user feedback to refine and optimize the portal's design and functionality over multiple iterations.Through these efforts, I played a crucial role in ensuring the portal effectively met user needs, providing doctors with a seamless and intuitive platform for accessing and interpreting lab test results, ultimately enhancing the efficiency and effectiveness of their clinical practice.

São Paulo, Sp, Br

As a UX Researcher at Grupo Fleury, I focused on improving the user experience for the mobile appointment booking process. By conducting usability testing and user interviews, I gathered critical insights that informed design enhancements and contributed to a seamless, user-friendly experience for patients.Key Contributions:- Usability Testing and User Interviews: Planned and executed comprehensive usability tests to evaluate the appointment booking process on Grupo Fleury's mobile website, ensuring thorough coverage of user scenarios. Conducted in-depth interviews with patients to gather qualitative insights into their preferences, behaviors, and challenges when scheduling medical appointments via the mobile platform.Insight Generation and Analysis: Synthesized findings from usability tests and user interviews to identify recurring themes, pain points, and opportunities for improvement. Analyzed qualitative data to uncover underlying user motivations and needs, providing valuable insights to inform design decisions and product enhancements.- Iterative Design and Recommendations: Developed actionable recommendations for iterative design changes aimed at enhancing the user experience and addressing identified pain points in the mobile appointment booking process. Collaborated closely with UX/UI designers, product managers, and developers to translate user insights into design solutions and implement recommended changes.Through these efforts, I played a pivotal role in driving user-centric innovation and improving the overall usability and effectiveness of Grupo Fleury's mobile appointment booking experience. Contributed to enhancing the digital experience for users, resulting in increased customer satisfaction and retention. Informed strategic decisions and product improvements based on user insights, ultimately driving business growth and success.

Anywhere, Onde Você Quiser, Oo

As a Senior UX Designer at Zup Innovation, I led efforts to enhance user experiences for major financial and corporate clients by conducting in-depth research and developing user-centered designs.Key Contributions:- Global UX Research for Sodexo CWC: Led UX research initiatives to enhance the global user experience by understanding the specific needs of Brazilian users, resulting in improved service offerings.- BS2 Bank's International Digital Bank Account: Spearheaded the creation of Brazil's first international digital bank account at BS2 Bank. Conducted user interviews and usability tests to inform design decisions and ensure the product met user expectations.- Digital Bank Account for Businesses: Pioneered the development of BS2 Bank’s digital bank account tailored for businesses. Conducted comprehensive user research and collaborated on iterative design processes to optimize functionality and user satisfaction.- Cross-Functional Collaboration: Worked closely with cross-functional teams to translate user insights into actionable design recommendations, ensuring alignment with business objectives and technical feasibility.- User-Centric Innovation: Drove user-centric innovation by integrating research findings into strategic decisions, significantly enhancing user experiences in the financial and corporate sectors.Through these initiatives, I contributed to delivering innovative and user-focused solutions that met the evolving needs of clients and users, positioning Zup Innovation as a leader in digital design and strategy.

Barueri, Sp, Br

As a UX Designer at Catho, I was responsible for identifying and implementing design solutions that enhanced the user experience across various platforms. I utilized user research and testing methodologies to drive design improvements and align the B2C website with user needs and business goals.Key Contributions:- Usability Enhancement: Identified potential usability issues and design opportunities, leading to improved user experiences and increased engagement.- Information Architecture Study: Conducted a comprehensive study of the information architecture on the B2C website, aligning it with user tasks to improve navigation and ease of use.- User Flow and Content Design: Designed user flows and content matrices for mobile sites, ensuring seamless interaction and engagement across informational, promotional, and transactional pages.- User Interviews and Insight Gathering: Conducted both in-person and remote user interviews to gather insights into user behavior and preferences, providing a foundation for targeted design improvements.- Research Transformation and Design Implementation: Transformed research findings into actionable insights, informing design decisions and driving iterative improvements that enhanced the user experience.- Prototype and Wireframe Development: Created prototypes, screen mockups, and wireframes based on usability testing results and customer feedback, effectively communicating design concepts.- Stakeholder Communication: Effectively communicated analysis, recommendations, and design solutions to project teams and stakeholders through presentations and documentation, ensuring alignment and collaboration.- User Testing Leadership: Organized and led various user testing methods, including lab-based, remote, paper prototype, iterative prototype, and concept testing, facilitating data-driven decision-making and continuous improvement.

As a Service & Interaction Design Analyst at Accenture, I was responsible for crafting and communicating design concepts that improved user experience and aligned with business objectives. My role involved supporting multiple projects, developing user-centered designs, and leveraging storytelling to engage stakeholders.Key Contributions:- Design Concept Development: Crafted storyboards, wireframes, user flows, and specifications to effectively communicate design concepts and requirements, ensuring clarity and alignment with project goals.- Project Support and Quality Assurance: Provided support for multiple concurrent interaction design projects, maintaining consistency and quality across all deliverables.- Information Architecture Improvement: Conducted studies and proposed new information architecture for both B2C and B2B websites, aligning with user tasks to enhance navigation, usability, and overall user experience.- Stakeholder Engagement through Storytelling: Leveraged storytelling techniques across various media and formats to engage stakeholders, effectively communicating design concepts and fostering collaboration.- Persona Development: Developed detailed personas to deepen the team's understanding of user needs, facilitating empathy-driven design processes and informed decision-making.Through these initiatives, I contributed to delivering user-centered solutions that improved usability and stakeholder engagement, enhancing the overall design impact at Accenture.

São Paulo, São Paulo, Br

As a UX Designer at Câmara de Comercialização de Energia Elétrica, I was responsible for designing and refining internal systems to enhance user experience and streamline processes related to the registration of electrical access points.Key Contributions:- Persona Development: Created detailed personas to provide valuable insights into user needs and preferences, fostering a user-centric design approach and guiding design decisions.- Non-Functional Requirements Analysis: Conducted comprehensive studies on non-functional requirements to ensure design solutions met technical standards and performance criteria, contributing to the system's reliability and efficiency.- Prototype Design: Designed both low and high-fidelity prototypes for an internal system focused on facilitating the registration of electrical access points. This streamlined processes and improved overall operational efficiency.- Front-End Documentation: Developed comprehensive front-end documents to guide the development team, ensuring alignment with project objectives and design specifications, and facilitating a smooth development process.Through these initiatives, I contributed to enhancing internal systems, improving efficiency, and ensuring that design solutions met both user needs and technical standards.

São Caetano Do Sul, São Paulo, Br

As a UI/UX Designer at Doog™, I played a key role in shaping the user experience for a startup, leveraging limited resources to design and develop customer-centric solutions. My responsibilities spanned user research, design, and front-end development to create effective and engaging user interfaces.Key Contributions:- User Research: Conducted user research to define the profile of potential customers, utilizing limited resources to gain valuable insights into user preferences and behaviors within a startup environment.- Persona Creation: Developed detailed personas to provide a deep understanding of user needs, guiding the team in crafting customer-centric solutions and prioritizing user needs despite resource constraints.- Design and Prototyping: Designed user flows, dashboard prototypes (desktop), and mobile screen mockups. Iterated on designs based on usability testing and customer feedback to ensure an optimal user experience and alignment with user needs.- Landing Page Development: Led the design and front-end development of the startup’s landing page, effectively communicating the value proposition to potential customers and stakeholders, and establishing a strong online presence.- MVP Dashboard Creation: Developed a minimum viable product (MVP) dashboard, employing agile methodologies to quickly iterate and refine features based on user feedback, enabling rapid adjustments and improvements.Through these efforts, I contributed to establishing a user-focused design approach and delivering impactful solutions that enhanced the startup’s product offerings and market presence.

Amsterdam, Nederland, Nl

As a Graphic Designer at ARCADIS Logos S.A., I was instrumental in creating visually engaging and brand-consistent communication materials across multiple platforms. My role involved collaborating with marketing teams to enhance brand visibility and streamline internal processes.Key Contributions:- Design and Production: Designed and produced a wide range of communication pieces, ensuring strict adherence to brand guidelines and maintaining brand consistency across all materials to reinforce the company’s visual identity.- Asset Management: Curated and organized the library of images, ensuring assets were easily accessible and efficiently utilized across various communication channels, enhancing workflow efficiency and brand consistency.- Marketing Campaign Graphics: Created graphics for diverse marketing campaigns, including email campaigns, newsletters, advertisements, e-blasts, brochures, reports, signage, and presentations, which drove engagement and boosted brand awareness.- Graphic Collateral Development: Developed new internal and external graphic collateral for digital and print formats, such as infographics, case studies, posters, brochures, and presentations, supporting key marketing and communication initiatives.- Promotional Material Design: Designed graphics for promotional materials, including hats and golf balls, managed inventory levels, and ensured their timely nationwide distribution, supporting promotional campaigns and brand outreach.- System Implementation: Successfully implemented the TOTVS system to streamline the inclusion of resumes in the Arcadis Brazil database, optimizing recruitment processes and significantly enhancing operational efficiency.This role enabled me to hone my design skills while contributing to the company’s marketing and operational efficiency, reinforcing ARCADIS Logos S.A.’s brand presence both internally and externally.

Multiple Experience in different projects as front-end developer, focused on improving performance for mobile pages. Methodologies/Tools: Bootstrap Framework, HTML 3.0 and 4.0, CSS 2, SASS, LESS.

Multiple Experience in different projects as front-end developer, focused on improving performance for mobile pages. Methodologies/Tools: Bootstrap Framework, HTML 3.0 and 4.0, CSS 2, SASS, LESS.

Multiple Experience in different projects as front-end developer, focused on improving performance for mobile pages. Methodologies/Tools: Bootstrap Framework, HTML 3.0 and 4.0, CSS 2, SASS, LESS.

Desenvolvimento de interfaces para sites de plataforma mobile.