Lilli Sampson Email & Phone Number

Auckland, New Zealand

As a strategic marketing leader at Up Education, a renowned dual-sector education provider delivering vocational, pathway, and higher education solutions across New Zealand and Australia, I am entrusted with steering the direction of marketing projects within three domestic tertiary schools: NZMA, New Zealand Institute of Sport and The Culinary Collective.My key responsibilities: - Working closely with agencies to deliver an annual campaign plan in line with targets - Seek, and manage brand partnerships in line with our products - Reporting on key campaign metrics & identifying opportunities- Budgeting and reporting- Strategy and decision making on development for each brand and budget - Social, digital, Out of Home, experiential, events and more. - Strategic campaign development to execute end-to-end campaigns

London, United Kingdom

Recruiting C-suite to mid-level roles across 4 areas of expertise: Product, Design, Engineering & Data. Covering the UK, Europe and beyond. I helped grow the Few&Far into one of the top rated agencies in the UK. As HOM, I head up the B2B and Employer Marketing, with a core focus on Inbound Marketing, Branding, Employer Branding, Customer Experience, Automation, SEO-Driven Content, Social Media Marketing. Other skills and responsibilities:- Strategic Planning and Budget Planning- Defined company mission, vision & values - Execute internal & client employer brand proposition- Project Management and Reporting- Lead Generation- Lifecycle Marketing- Candidate and Client Lead Generation - LinkedIn (Recruiter, Job Adverts and Paid Advertising)- Social Media and Paid Social (LinkedIn, Twitter, Instagram)- Collateral and Graphics- Copywriting - Blogs, Whitepapers, eBooks, brochures, web copy, PR articles- Google Analytics- Web Maintenance and Optimisation

London, United Kingdom

- Shape and communicate vision, mission and values- Analyse brand positioning and customer insights- Translate brand elements into plans and go-to-market strategies- Lead creative development to motivate the target audience to “take action”- Measure and report performance of all marketing campaigns, and assess ROI and KPIs- Monitor market trends, research consumer markets and competitors’ activities- Devise innovative growth strategies- Align the company around the brand’s direction, choices and tactics

London, United Kingdom

- Marketing Campaign Management- Analytics: Monitoring, Reporting and Optimisation- Email Marketing- Content Writing- Website Management- Community Management

London, United Kingdom

London, United Kingdom

The Hacker Games is an annual 48-hour charity Hackathon putting some of the best minds and companies in a room to compete, all while addressing real-world issues and making a difference through the power of digital technology. Teams spend two days designing and building a product that would benefit the lives of the people affected by our chosen charity.Previous competitors include ASOS, Just Eat, Travelex, JustGiving, Moonpig, Trainline, and King.com. In 2017 raised £8,500 for SpecialEffect - specialised gaming equipment for children with disabilities In 2018 raised £11,000 for Help for Heroes - support to service personnel and military veterans

Wellington, New Zealand

Boutique recruitment agency based in Auckland and Wellington, NZ. Expertise in leadership and specialist positions across Executive, Government, Contracting and Search recruitment.

Dunedin, New Zealand

Editorial writer for a student magazine at the University of Otago.

Bachelor Of Arts (Ba), Communication Studies, Marketing Management

Communications (Major) - Study of processes and effects of interpersonal and mass communication in cultural contexts. Marketing Management.

Digital Marketing And Leadership Qualification (Distinction)

Award-winning global digital marketing qualification developed with Google, empowering digital change-makers with hands-on practical.