Lillian Psylla Email & Phone Number

Greece

Athens, Gr

Athens, Attiki, Greece

Leading NAK Shoes' marketing and e-commerce teams, I report directly to the CEO and I am responsible for our comprehensive omni-channel strategy. My role involves:𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: I spearhead our integrated marketing strategy, enhancing our brand presence across 21 stores and online, steering digital transformation to ensure seamless customer experiences.𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: I oversee a broad digital strategy, optimizing campaigns across Search, Google Shopping, SEO, and social media, significantly improving ROAS and KPIs.𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐚𝐧𝐝 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐬: Managing the advertising budget and strategy, I ensure efficient ad placements and content creation, maximizing campaign impact.𝐂𝐑𝐌 𝐚𝐧𝐝 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: I elevate CRM and social media efforts to boost engagement, driving sales and enhancing customer loyalty.𝐁𝐫𝐚𝐧𝐝 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: Leading sales and branding campaigns, I ensure integrated communication across all platforms, strengthening our market position.𝐀𝐠𝐞𝐧𝐜𝐲 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧: Working closely with agencies, I deploy effective communication strategies, creating innovative campaigns that resonate with our audience.𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: I oversee our e-shop, enhancing performance and user experience, leading to improved engagement and conversion rates.Under my leadership, I aim to drive brand growth and establish NAK Shoes as a leader in fashion retail

Athens, Attiki, Greece

At GRtraveller Magazine, I hold the dual role of Co-Founder and Head of Strategy and Creativity, where I am at the forefront of shaping the publication’s strategic direction and creative vision. My work involves steering the magazine towards becoming the leading source for engaging and insightful travel content, setting industry standards in the process.Key Responsibilities:𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Developed and executed a comprehensive strategic plan focused on growth, sustainability, and strong brand positioning in the competitive travel media landscape.𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐕𝐢𝐬𝐢𝐨𝐧: Led the creative team to produce compelling content across print and digital platforms, driving reader engagement through innovative storytelling and design.𝐌𝐚𝐫𝐤𝐞𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Continuously analyzed market trends and reader feedback to guide the magazine's creative direction, ensuring content resonates with our diverse audience and stays ahead of industry trends.𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬: Fostered collaborations with key industry influencers, brands, and contributors, expanding our reach and enriching our content with diverse perspectives.𝐓𝐞𝐚𝐦 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Built and managed a high-performing team in strategy and creativity, cultivating a culture of excellence, innovation, and collaboration.Finally, I represent GRtraveller Magazine at industry events, advocating for innovative approaches to travel journalism and travel in general. My work is driven by a passion for discovering new horizons and crafting stories that inspire wanderlust for Greece - an urge to discover it through one's five senses.

Athens, Attiki, Greece

Athens, Attiki, Greece

Athens, Attiki, Greece

Mumbai, Maharashtra, India

As a Co-Founder of FemVed, I embarked on this entrepreneurial journey with a passion for leveraging technology to empower women in their daily lives. Beginning my role as the Chief Marketing Officer (CMO), I spearheaded our marketing strategies, focusing on building a strong brand presence and establishing vital connections with our target audience. My responsibilities encompassed overseeing our marketing campaigns, crafting messaging that resonates with our users, and analyzing market trends to guide our product development.Transitioning from my initial role, I continue to serve as a Co-Founder, dedicating my efforts to strategic oversight.At FemVed, we are committed to creating solutions that not only solve immediate challenges but also empower women to lead fuller, more satisfying lives. As a Co-Founder, I remain deeply passionate about our vision.

Mumbai, Maharashtra, India

Leading all Marketing and Corporate Communication efforts of the venture.FemVed is an Ayurveda-based Wellness Platform for Women. 🌱We provide with an easy and accessible holistic body regime, seamlessly integrated with personal consultancy by experts and access to an empathetic support by a like-minded community.

Athens, Attiki, Greece

Athens, Greece

Responsible for the strategic media planning of all company's clients across all four owned media platforms (GRtraveller free press, InfoTV, Outdoor Banners, Outdoor Promotions)

Athens, Greece

Responsible for managing all outdoor promotion activities of the clients.My main tasks involved: - Creation of strategic promotion plan, tailored to the client- Recruitment and selection of the best promoters, suited for the brand- Training of the promoters on how to talk about the brand and how to sell the product- Evaluation of campaigns

Athens, Greece

Athens, Attiki, Greece

Capability: PR & Influence Brands: Cosmote, IKEA, Loumidis Papagalos (Nestlé), Heineken, Amstel

Athens Metropolitan Area

Responsible for all marketing and communication efforts of BDO Greece.Created and executed a strategic marketing plan that purposed in repositioning of BDO Greece to the market. Responsibilities: - Had the overall responsibility for the brand management and corporate identity- Prepared Firm brochures & practice areas profiles and run regular updates- Oversaw the content and production of newsletters and social media updates and run social media training- Ran the internal communications activities- Managed the firm’s website in collaboration with the IT department- Responsible for the content writing for LinkedIn- Coordinated and prepare creative work (banners, leaflets, brochures, roll ups etc.) - Worked with external providers, such as graphic designers, printing houses, publishers, conference organizers, negotiating relevant agreements, following up with the timely delivery of the work, etc.- Prepared and coordinate focused in-house events- Created and manage media profiles in media and the wider specialist trade press, coordinate advertising campaigns- Ran competitor analysis and remain aware of developments in the industry internationally- Enhanced Firm’s participation at national and international professional associations, industry networks and business organizations-Developed and enhanced the firm’s CSR strategy, coordinating all the relevant activities and overseeing the program- Managed new client proposals by compiling and editing RfPs for potential clients- Prepared firm presentations (PowerPoint etc.)

Athens, Attiki, Greece

Responsible for Sponsor Communications, Volunteer Management & Campaign Management of PLG Disrupt Event to be held on 15-16 October 2020

Birmingham, United Kingdom

Led a team of five diverse and dynamic individuals for the curation of speakers and performers, as well as the overall creation and planning of the main TEDxAstonUniversity event on August 1st, 2020. Briefed the creative and production agencies for the event's campaign. Achieved a 5,000-Euros sponsorship by a 7-star hotel in Athens in order to host the event from a luxury suite with the view of Acropolis.

Athens, Greece

I was responsible for the creation, coordination and execution of an exports marketing plan of solar panel mounting systems for all the German-speaking countries (Germany, Switzerland, Austria).My main tasks involved:- Communication with Production and R&D of the company to get updated on product optimization, features and capabilities.- Business development, i.e.: creation of an extensive list which included all potential customers and partners in the selected countries- Initiated collaboration between the company and the German-Hellenic Chamber of Commerce, in order to participate in conferences and introduce the company to the German market- Creation of a CRM database to keep detailed records of client/prospects communication

Greece

For 4 consecutive years (2016-2019)• Leading member of the Deree Business Week Promotion Group• Created & managed Facebook and Instagram posts• Designed posters for the Business Week digital signage campaign • Created promotional video for the Business Week

Greece

Board Member - General Secretary

Rorschach

Greece

Master Of Science - Ms, Strategic Marketing Management, 1:1 Distinction (74/100)

Activities and Societies: TEDxAstonUniversity, Enactus Aston, Marketing Society, Global Alumni Ambassador, Postgraduate Mentor.

Bachelor Of Business Administration - Bba, Business Administration And Management, General, 2:1 - Second Class Honors (1St Division)

Bachelor Of Science - Bs, Marketing/Marketing Management, General, 3.2/4.0

Activities and Societies: Deree Marketing Society, AFCEA Society

Apolytirion

Activities and Societies: Choir, Poetry Club, Theater Club, Dance Club

Education record

Activities and Societies: Choir, Traditional Greek Dances Club, Theater Club

Education record

Activities and Societies: Chorale, Theater, Traditional Dance, Contemporary Dance, Rythmic Gymnastics, Basket, Volley, Piano, Flute