Lillian Yu Email and Phone Number

- As a Team Lead for 6 product lines, I am responsible for overseeing a team of 10 individuals, consisting of 7 Product Managers and 3 Designers. - Successfully planned and executed the development of 10+ mobile applications,3+ websites and 2+ backend administration systems for our clients, while also ensuring the alignment of our product roadmap to ensure we are on the right path towards meeting our objectives. - Implemented OKR and Scrum methodologies to the team, leading to improved efficiency and effectiveness in the product development process.

- As the owner of 6 projects within the 2-in-1 product line, I effectively negotiated with ODM Project Managers and vendors to ensure a seamless production process. I successfully completed two full product life cycles, encompassing development and mass production.- Conducted market trend analysis utilizing raw data from GfK & NPD, utilizing advanced techniques such as pivot tables to synthesize the information. - Pioneered the integration of user experience principles, including the identification of pain points, creation of user stories, and development of personas, into the product development process. I also modified the template of kick-off materials to provide sales teams with a more comprehensive understanding of customer needs and preferences.

- Responsible for the effective planning and execution of monthly campaigns in collaboration with business partners, which led to a successful increase in revenue of at least NT$400,000 over a three-month period. - Played a key role in the organization and execution of a new website project. Through the utilization of data and insights gathered from Google Analytics, I was able to identify areas for improvement and effectively employ wireframes and prototypes in negotiations with third-party vendors to ensure the smooth implementation of the project. - Organized and conducted surveys for future products, leveraging market insights and customer feedback to determine optimal price bands and features.

- Performed a comprehensive analysis of data from websites and news sources to develop strategic plans for clients. - Successfully presented 5 compelling slide presentations to the Product Management Division to secure client approval. - Tasked with managing the App for Shin Kong Mitsukoshi, which involved effective communication with vendors and close tracking of project status. Provided support in the planning and implementation of beacon set-up in the field, ensuring the successful execution of the project.