Lilly Beckwith Email & Phone Number

Kansas City, Missouri, United States

Clients: John Deere, Srixon

Kansas City, Missouri, United States

Clients: John Deere, Harvesters

St Louis, Missouri, United States

Primarily supported the Jameson Irish Whiskey and Sage + Biogen’s zuranolone accounts through writing and pitching, auditing earned coverage, creating media lists and researching competitors. Participated in proactive new business research and ideation efforts.

Columbia, Missouri, United States

Teaching Assistant for Fundamentals of Communication (AGSC_COM 3210W).

Columbia, Missouri Area

Columbia, Missouri, United States

- Planned and executed all recruitment efforts for MU Tour Team, including recruiting prospective members, creating the application, and interviewing applicants- Co-managed two teams of 20 students each assisting with outreach, social media planning, and interviewing candidates- Successfully planned and executed an entire recruitment process in four weeks, hired 26 tour guides in Fall 2021- Successfully planned and executed a second recruitment cycle, hired 26 tour guides in Spring 2022- Assisted in managing a team of 115 tour guides through internal communication efforts, regular evaluation, and promoting personal development opportunities- Created graphics, Instagram stories, and Instagram account takeovers for the team Instagram and increased the following by over 200 in 4 months.

Columbia, Missouri, United States

- Co-created a national qualitative research plan involving 12 in-depth interviews and three focus groups of six participants to uncover consumer behavior and insights in 18–24-year-olds for the Sour Patch Kids account- Guiding decisions related to culture collaborations based on consumer insights by maintaining the voice of the YAYA (youth and young adult) consumer for the client as a member of the premier student-run ad agency in the nation - Co-drafting a national integrated media campaign involving pop culture collaborations

Barcelona, Catalonia, Spain

- Create daily digital and printed graphics shared to owned platforms (2 social accounts and website) - Draft email campaigns promoting upcoming courses and workshops - Capture photos and videos of in-house courses to use as promotional content on owned platforms- Create weekly TikToks to promote new courses, guest workshops, and recap classes- Offer creative advice and assistance for improving messaging and user experience on an online platform created for actors

- Researched and ghost-wrote two blog post drafts that were posted to the company website- Evaluated company and client blog performance and SEO efforts using Moz Pro and Google Analytics- Designed social media posts celebrating team member and company accomplishments for Facebook, Twitter, and LinkedIn- Wrote copy and created graphics for internal and B2B client-facing reports, presentations, and social media content- Researched industry trends and industry influencers for 3 B2B accounts