Lily Brock Email & Phone Number

Belmont, Nc, Us

Charlotte, North Carolina, United States

In this role, I am accountable for providing project management of an annual $3-$4 million portfolio of diverse client projects, operational expertise and planning of internal events. I serve as primary subject matter expert for Wrike, our organization-wide project management software to help manage the 150+ active projects, events, proposals and pitches across six cross-functional teams.My day-to-day focus is on maximizing productivity and efficiency. Frequently I coordinate with Account Leads to discuss improvements to project processes and additional tasks, as needed. I mentor & train members of project management team, monitor and ensure agency adherence to processes, internal tools and SOPs while focused on financial stewardship.

Charlotte, North Carolina Area

• Intake active projects, manage, and track the life-cycle of the project • Participate in and facilitate project kick-offs and ideation sessions • Manage project timelines and distill all stakeholder feedback, to hold all accountable for deliverables • Establish and maintain relationships with stakeholders, providing updates on project status and changes• Manage internal and client approvals for all project deliverables• Manage projects with external vendors and contractors, as needed, to support deliverables • Develop and manage cross-departmental request forms within Wrike

Charlotte, North Carolina Area

Cedar Fair is a publicly traded partnership and one of the largest regional amusement-resort operators in the world. The Company owns and operates 11 amusement parks, three outdoor water parks, one indoor water park and five hotels. Responsibilities included:• Developing and managing all consumer insight research across the entire organization, including parks, resorts and internal groups• Plan and execute research showcase events• Distribution and analysis of all customer experience satisfaction, resulting in actionable insights • Assisting in brand tracking research with external research firm to identify market position and create strategic plans to impact future growth opportunities• Conducting new product research to ensure company-wide decisions reflect what our customers need and want

Synthesized, analyzed and provided actionable insights based on the voice of the consumer. Emphasized telling the story of the research in a way that even the least technical audience can understand. Managed several internal clients while meeting strict deadlines.•Work with clients and internal teams to identify research needs•Manage the overall development of the research plan•Decide on research methodologies and techniques that will best support the objectives•Manage vendor budget discussions and negotiations•Program and develop questionnaires, oversee fieldwork and analyze data•Identify actionable insights and develop reports to clearly communicate results•Create effective data visualization techniques •Efficiently communicate the story behind the data•Develop solutions and provide recommendations based on research• Plan and execute quarterly executive immersions on a relevant research topic, managing the content, budget and entertainment • Plan, develop and obtain executive-level sponsorship for trends & insights immersion trips, both locally and across the US• Plan, develop and host quarterly team offsite events to promote team building and share project results• Plan, develop and create content for quarterly senior management in-store display walk-thrus• Utilized new approaches to ensure that the expectations and needs of executive level participants were met• Produced these events at, or under, budget after careful negotiations and cost-saving techniques that did not scrimp on the quality of the events

Managed 200+ projects with top consumer, technology and healthcare companies. Projects include name development, market research, brand strategy and architecture, visual design.• Created templates for Qualtrics software to eliminate resource bottleneck; increased productivity by 75%. Implemented use of Qualtrics as scheduling tool after discovering ineffectiveness of current scheduling tool• Maintained client communications and managed project timelines• Developed templates and initiated changes to internal documents to realign with department needs• Solely managed market research projects including global brand name safety evaluations, medical panel evaluations, linguistics assessments and consumer discovery assessments. Assisted on brand equity assessments, brand positioning, global brand name and logo design validation as well as brand tracking and various customized studies • Took the lead in organizing, creating and presenting for UNC Charlotte Site Visit (2012, 2013, 2014)• Maintaining communication with clients and acting as the point of contact for internal and external persons• Managing project timelines, work flow and prioritizing internal resources. • Working with both Consumer and Healthcare projects and clients• Implemented, compiled and currently maintaining several resources for inter-departmental use • Developed training materials for 6 new team members

Charlotte, Nc

Chapel Hill, Nc

Sole copywriting intern at industry leading digital marketing firm. Wrote and edited B2C newsletter and blogcontent. Managed social media and online reputation for eleven automotive clients.• Promoted to head intern position and managed training and tasks of eight other interns. Streamlined approval process to increase productivity per intern by 75%• Worked closely with HR and department managers to enhance intern program to provide participants with hands-on experience with all facets of the company.• Researched and analyzed competitor offerings to aid in creation of new marketing strategies that provided clients with tools they were not getting from competitors.• Completed diagnostic research on clients to aid in discovering what their marketing problems were and how our marketing solutions could help.

One of two campus representatives for P&G’s college marketing platform, Ready U.• Planned, promoted and executed on-campus events to encourage use of P&G’s consumer goods among 18-22 year olds.• Increased product trial, brand awareness, and purchase consideration through unique promotions directed at peers.• Brought traffic to the Ready U website in forms of consumer generated content including videos and discussion threads.•Worked with campus organizations to generate buzz about the products and promotional tactics prior to events occurring

Worked with a team of 12 interns to create thousands of print advertisements for clients nationwide• Spoke with clients to discover their marketing problems and find a solution using our software and publications• Proof-read coworkers ads to ensure information was correct and up to our strict design standards• Met strict deadlines and ensured that the approval process was streamlined• Became familiar with Multi-Ad and Photoshop

· On campus promotion of Myrtle Beach Tours · Presentations to large groups encouraging them to book with MBT · Handing out flayer's, giving away swag, chalking logos around campus · Weekly webinars with headquarters

Bachelor'S Degree In Journalism And Mass Communication, Advertising, Minor In Business Administration

Activities and Societies: Ad Club Member PR Team for Student Government Sigma Alpha Lambda Member Carolina Union Activities Board Member.

Project Management Plus Certificate, Project Management

Project Planning and Control Determining Business Requirements Microsoft Project

Education record