1. Report to Global Design Director with China overall Visual Direction and Planning, and oversee brand and sub-brands visual direction based on each different channels.2. Based on the new Marketing Strategy and Target Audience, to iterate and build brand visual guideline, coordinate with Social, Retail, GTM, Event, PR to create and produce design works.3. Oversee the work quality of agencies, direct visual direction, and give training regularly based on Marketing Planning.4… Show more 1. Report to Global Design Director with China overall Visual Direction and Planning, and oversee brand and sub-brands visual direction based on each different channels.2. Based on the new Marketing Strategy and Target Audience, to iterate and build brand visual guideline, coordinate with Social, Retail, GTM, Event, PR to create and produce design works.3. Oversee the work quality of agencies, direct visual direction, and give training regularly based on Marketing Planning.4. Coordinate work arrangement of team member, oversee the quality of brand videos.5. Filing and arrange both Global and Local assets and design files, regularly produce and update GTM assets to distributor library. Show less

1. Based on Brand Strategy and Positioning, helpthe Marketing team to convert ideas into concept, and produce KV and TVC.2. Help team to visualize the creative concept, follow up and oversee Shooting and Production quality.3. Help team obtain 3 new brands: Jonnie Walker, Amway, Gillete.4. Help other team to produce EC pages for both domestic and cross-border EC platforms.

1. Work with planner and copy writer to build IMC plans, Campaign Visuals and Social Contents for luxury cosmetic brands of LVMH and Estee Lauder, including H5, Mini Program, WeChat Post, Moments Ad, EC page, Offline Interactive Installation.3. Independently produce cosmetic products shooting plans, work with both In-house shooting team and agency to oversee the final work quality.4. Produce the Key Visual for cosmetic and FMCG brands pitch, help team obtain the new client - Dior and… Show more 1. Work with planner and copy writer to build IMC plans, Campaign Visuals and Social Contents for luxury cosmetic brands of LVMH and Estee Lauder, including H5, Mini Program, WeChat Post, Moments Ad, EC page, Offline Interactive Installation.3. Independently produce cosmetic products shooting plans, work with both In-house shooting team and agency to oversee the final work quality.4. Produce the Key Visual for cosmetic and FMCG brands pitch, help team obtain the new client - Dior and Campaigns of M.A.C. Show less