• As brand leader of CLIO, lead a member and responsible for brand net profit to drive sustainable business growth.• Changed product portfolio and channel strategy to get 100% sales performance growth in EC channel facing covid-19 situation.• Planned new product launch over 100 SKUs, including market trend analysis, consumer research, product position and localized the key concept for Taiwan market.• Led integrated marketing communications strategy, including social media marketing,… Show more • As brand leader of CLIO, lead a member and responsible for brand net profit to drive sustainable business growth.• Changed product portfolio and channel strategy to get 100% sales performance growth in EC channel facing covid-19 situation.• Planned new product launch over 100 SKUs, including market trend analysis, consumer research, product position and localized the key concept for Taiwan market.• Led integrated marketing communications strategy, including social media marketing, word of mouth marketing and Google & Facebook advertisement, to raise 60% sales performance in the same budget.• Optimized the forecast and stock management to reduce 70% shortage times and had a steady supply for the business. Show less

• Responsible for trainee recruitment and developed marketing campaigns, including 40 posts, 1 chatbot post, 5 videos, 1 online event and 3 offline alumni sharing sessions, increasing the total CV number by 7%.

• Assisted in Diaper Day, a category campaign hold weekly, by optimizing the sequence of hero items and other items to increase the performance and exposure rate of all items.

• Led KOL marketing plan with 65 bloggers, getting 125 articles and 280,000 clicks with no budget.• Managed Facebook, Instagram and LINE@ accounts by market trend research and making creative contents, increasing the reach rate up to 80% on a post.