Lily Lin is a Assistant Product Manager - Estée Lauder at Estée Lauder.
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Assistant Product Manager - Estée LauderEstée LauderTaiwan -
Assistant Product Manager - Estée Lauder美商怡佳股份有限公司 Sep 2023 - Present -
Product Manager - Lead Of Clio (Korea’S No.1 Cosmetic Brand)統一藥品股份有限公司 President Pharm.Corp. Jul 2022 - Sep 2023• As brand leader of CLIO, lead a member and responsible for brand net profit to drive sustainable business growth.• Changed product portfolio and channel strategy to get 100% sales performance growth in EC channel facing covid-19 situation.• Planned new product launch over 100 SKUs, including market trend analysis, consumer research, product position and localized the key concept for Taiwan market.• Led integrated marketing communications strategy, including social media marketing,… Show more • As brand leader of CLIO, lead a member and responsible for brand net profit to drive sustainable business growth.• Changed product portfolio and channel strategy to get 100% sales performance growth in EC channel facing covid-19 situation.• Planned new product launch over 100 SKUs, including market trend analysis, consumer research, product position and localized the key concept for Taiwan market.• Led integrated marketing communications strategy, including social media marketing, word of mouth marketing and Google & Facebook advertisement, to raise 60% sales performance in the same budget.• Optimized the forecast and stock management to reduce 70% shortage times and had a steady supply for the business. Show less -
Assistant Product Manager - Clio統一藥品股份有限公司 Jul 2019 - Jun 2022台灣 臺北市 台北 -
Campus Ambassador聯合利華 Aug 2018 - May 2019• Responsible for trainee recruitment and developed marketing campaigns, including 40 posts, 1 chatbot post, 5 videos, 1 online event and 3 offline alumni sharing sessions, increasing the total CV number by 7%. -
Commercial Intern - Fmcg CategoryShopee Oct 2018 - Feb 2019• Assisted in Diaper Day, a category campaign hold weekly, by optimizing the sequence of hero items and other items to increase the performance and exposure rate of all items. -
Marketing Assistant(Intern) - Makeup CategoryPayeasy Digital Integration Co., Ltd Mar 2018 - Aug 2018• Led KOL marketing plan with 65 bloggers, getting 125 articles and 280,000 clicks with no budget.• Managed Facebook, Instagram and LINE@ accounts by market trend research and making creative contents, increasing the reach rate up to 80% on a post.
Frequently Asked Questions about Lily Lin
What company does Lily Lin work for?
Lily Lin works for Estée Lauder
What is Lily Lin's role at the current company?
Lily Lin's current role is Assistant Product Manager - Estée Lauder.
What schools did Lily Lin attend?
Lily Lin attended 國立政治大學, 國立中興大學.
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