1. Delivered projects worth NT$12M+ since 2020 2. Managed project teams of 4-5 people to execute projects in usage and attitude, segmentation, customer satisfaction, brand equity, and concept testing, covering a wide range of industries including mobile gaming, media platform, consumer electronics, telecom, home& furniture, sports, QSR, etc.3. Identify client’s business objectives and design the research, questionnaire accordingly to capture the insights, and further provide marketing strategies4. Wrote a complete brand research design proposal for fashion brand and won the project worth NT$800K

1. Executed a QSR project valued NT$2M+ and got recognition from client (NPS score 8) by proactively examining 100+ product items to more precisely design the questionnaire. Selected as the 1st role model of TW office for “think like our customer” with proactiveness and transferable experience 2. Monitored a sports brand project and brought down the execution cost by 5% 3. Optimized questionnaire for home& furniture tracking study to more accurately collect the data, enhancing data accuracy by 25% compared with previous year4. Managed a media platform project with scope crossing 7 countries, 20 cities to gather content and communication strategies for the client

1. Conducted competitor analysis for SEO performance with various tools such as Ahrefs and Sistrix2. Inspected and optimized 1000+ landing pages for 200+ brands3. Created 30+ new landing pages with basic HTML skills for eCommerce site4. Conducted keyword research with different tools such as Google Search Console and Keyword Planner for content marketing and SEO strategy5. Analyzed historical data with Google Analytics to provide ideas for content marketing such as blog posts

1. Analyzed brand values and visions for a client by developing qualitative surveys to brainstorm and suggest a new brand name2. Led a cross-industry research for co-branding cooperation by searching for niche brands to attract more visitors for a Theme Park3. Conducted consumer behavior research for a client to further understand customers’ priorities when selecting products and recommended marketing messages in accordance with client’s business strategy.

1. Created specific marketing plans as per the monthly festivals or special events for a German brand, and wrote the social media copywriting for the brand, with the posts reaching nearly 10, 000 viewers on average. 2. Compiled and executed monthly marketing plan for 6 consecutive months for a local travel agency by analyzing company’s features, product offers and the upcoming activities.3. Promoted a charity writing contest sponsored by a Swiss company by volunteering at a partner school to advertise the contest directly to students and spreading the word via posters to garner 200+ participants for the event.4. Proposed a cross-industry cooperation plan for Mother’s Day special event, and organized company’s first live-online lucky draw, with over 50 participants joining the lucky draw activity.

1. Conducted data analysis by utilizing IBM SPSS to provide descriptive and inferential statistics as part of a professor’s research.