Lily Alan Email & Phone Number

El Segundo, CA

• Project Manager at world-renowned marketing and advertising firm on Toyota account. Worked in the “always on” In-Market digital ecosystem, using personalized ads directed at actively looking consumers.
• Coordinated static and dynamic digital display units to appear on partner endemic sites such as Cars.com, Kelley Blue Book, and Hearst Autos.
• Managed social units from conception to implementation for 8+ vehicles via schedule creation, kickoff, and daily internal communications with Account, Proof, Product, Creative, and Media teams.
• Maintained impeccable digital organization of documents and assets for in-progress and archival projects.
• Acted as an assertive leader: organized information, pulled together details, and moved projects forward.

El Segundo, CA

• Coordinated graphics and product development projects across 10+ brands from package design, studio photography, translations, and retail sample requests.
• Managed 250k creative budget. Drafted and facilitated vendor contracts, invoices, and SOWs.
• Communicated with licensors, such as Nickelodeon, Herschend Entertainment, and WWE Inc., as well as global team members to create development schedules and drive project execution on time and on budget.
• Led organization and implementation of New York Toy Fair booth and Los Angeles showroom through briefs, design, construction, and administrative needs.
• Established systems for efficient workflow from creative briefs to final production.

• Lead Project Manger on Tillamook account at Hello. Managed email marketing and digital campaigns from concept through completion via internal design and technological planning, cross-agency collaboration, and daily.
• Created project schedules based on client strategic solutions and business goals.
• Maintained impeccable attention to detail and organization.

Los Angeles

• Developed product requirements and strategies to support goals of Culver City e-commerce startup, disrupting the beauty industry with $30M+ annual revenue.
• Used customer experience insight to generate ideas that fill product gaps and increase LTV.
• Teamed with creative and technology departments to deliver with quick time-to-market.
• Supported product implementation, QA, deployment, and ongoing optimization.

• Overhauled email templates, increasing one-touch resolutions: wrote new copy, organized work-flow, and built integrated tagging systems for optimized reporting.
• Teamed with creative and product development to write support page copy and FAQs on site.

Los Angeles

• Supervised team of 12 to monitor 700+ product reviews per month.
• Led customer service response team on social media across Facebook, Twitter, and Instagram.

Bachelor’S Degree, Art, Art History Minor

European Languages, Culture & Society