Lily Aslanian Email & Phone Number

Bronx, New York, United States

Miami, Florida, United States

POP'T BY LILY is an online bakery specializing in nut-free baked goods that instantly satisfy your nostalgic sweet tooth. As a self taught baker by night and brand manager of innovation by day at an agency, Lily launched POP'T BY LILY in March 2018 to create a business that can help provide a safe place for those with nut allergies, while also putting a fun twist on her favorite childhood desserts. POP'T BY LILY's delicious treats have made public appearances at all Yankee Stadium home games in their Legends Suites, Smorgasburg Brooklyn & Miami, Dessert Goals Festival in NYC & Los Angeles with over 10,000 attendees and has worked with major brands for events, such as Bloomingdales, The Knot, Brooklinen, Skadden Arps, Shopbop, Neiman Marcus and more! Check out more on poptbylily.com

- Developed and managed both strategic and tactical digital marketing plans and ecommerce campaigns with a focus on driving acquisition and conversion- Worked with key accounts and prospected new B2B wholesale accounts within the hospitality and food service industries- Created and implemented SEO/SEM, email marketing, social media, content creation, and optimization -- Overhauled the company's strategies regarding brand image, keyword research, ad copy development, and campaign performance tracking- Managed on-going partnerships with media outlets and influencers for sponsored content

New York, New York, United States

Ignition Factory is the innovations/emerging platforms team within OMD, the top global media agency. We focused on brand innovations via emerging startup partnerships, disruptive media ideas & creative applications of technology. Our work was grounded in trends, insights and ideas that supported strategies for clients including: Pepsi, Frito Lay, Hasbro, Bacardi, Cigna, Clorox, JCPenney, General Electric Appliances, Snap, Nissan and Mitsubishi – among others. In addition to idea generation and trend reporting, our team attended CES annually and produced 40+ tours for all our client executives.- Focused on brand development, brand strategy and brand activation for top OMD clients including: Pepsi, Frito Lay, Hasbro, Bacardi, Cigna, Clorox, JCPenney, General Electric Appliances, Snap, Nissan, Sony Music – among others - Utilized current market & socio-cultural trends, industry events, emerging tech and startup communities to create ahead-of-the-curve ideas and adjunct campaigns that supported larger brand initiatives and new product launches - Managed approved projects from concept phase through activation, working with third-party agencies, media outlets, event organizers and production companies to ensure a seamless Integration Into the brand campaign - Co-curated and organized custom tours for 20+ executive clients at the Consumer Electronics Show to help them better understand new technologies and tools that can be incorporated Into their marketing plans- Co-created and presented annual trends report, with quarterly updates, to help our clients and agency better understand how new and emerging technologies would impact their industries, and how to use them In a creative and advantageous ways- Led significant client interfacing meetings and presentation work for small and large executive groups

New York, New York, United States

- Member of a five person elite business unit that provided creative innovation to media and marketing plans for global brands such as PepsiCo, FedEx, Showtime, GE, Bacardi, Cigna and new business accounts - Continuously authored and presented ideas to existing and prospective clients that injected marketing campaigns with emerging technologies, startup partnerships, innovation, live experiences and an added layer of creativity going beyond the boundaries of traditional media

New York, New York, United States

- Developed media plan recommendations (inclusive of media vehicles, budget allocations, timing and target demographics) for the Federal Express account in excess of $50 million- Worked closely with Digital, Broadcast and Social Media teams to analyze customer insights/behavior and develop campaign end reports in order to identify highly targeted media opportunities to help clients best achieve their goals- Compiled lists of recommended media outlets based on extensive research, including meeting with traditional and non-traditional outlets, to gain a deeper understanding of their audiences that would help clients reach a highly targeted demographic- Negotiated, executed and tracked media buys for maximum reach and optimization- Trained and guided the Assistant Strategists through the planning and execution process of a campaign

New York, New York, United States

- Member of the FedEx & Voya Financial Strategy team that oversaw the development and implementation of media strategies and plans- Responsibilities included gathering insights and data to support the media recommendation for campaigns, executing the media buys, campaign reporting and actively participating in client meetings and presentations- Generated and presented quarterly competitive reports to our clients, offering insights into key media trends, competitive spending and marketplace conditions to be incorporated into future client recommendations

New York, Ny

Greenwich, Ct

New York, Ny

Worked with multiple lines by adidas, including Y-3, adidas by Raf Simons, adidas by Rick Owens, adidas by Tom Dixon, adidas Originals x Opening Ceremony

New York, Ny

New York, Ny

Harper's Bazaar

New York, Ny

White Plains, Ny

Bachelor Of Arts (B.A.), The Globalization Of Branding

Activities and Societies: NYU Armenian ClubNYU Gallatin School of Individualized Study - Senior Colloquium focused on the theories.

Education record

Spring Semester, January 2014 - May 2014