Lily Anderson Email & Phone Number

Charlotte, North Carolina, United States

• Streamlined e-blast and drip campaign processes, leading to improved open and click-to-open rates while reducing unsubscribe and bounce rates.• Developed a blog strategy plan that significantly increased views, growth in total views, and average engagement time.• Created a social media strategy that effectively showcased four service lines and told a cohesive brand story.• Introduced innovative marketing trends such as reels and video production to engage interns, clients, and employees, while maintaining brand consistency.• Led media relations strategy and implemented a management software system to enhance brand visibility and reputation.• Crafted tailored responses for national awards and rebranded the ECS podcast to improve professionalism and engagement.• Collaborated with C-suite to align marketing strategy with business objectives and developed comprehensive communication plans.• Created an expanded style guide for consistent brand messaging and established a discovery call process for custom marketing assets.• Fostered open communication with executives and used feedback for team alignment and success.• Mentored junior and senior staff, resulting in skills growth and role alignment with professional interests.• Elevated team professionalism through a culture of excellence and continued education.• Revamped communication processes and SOPs to enhance brand awareness and reputation, and implemented approval processes for marketing materials.•

Charlotte, North Carolina, United States

• Managed and mentored junior marketing members, translating strategic initiatives into actionable tasks.• Enforced marketing budgets and provided regular performance feedback.• Assisted senior leadership with staffing initiatives and cross-departmental collaboration.• Led department-specific marketing projects, branding best practices, and process improvements.• Tracked trends, monitored metrics, and developed content for various communication channels.• Spearheaded company culture, employee engagement, and recognition programs.• Participated in professional development activities.

North Carolina, United States

Marketing• Grew social media following from 0 to 2,500+ followers in 12 months.Revamped Chapter Community Engagement communications, increasing cross-program supporters by 37% in 24 months.• Developed digital marketing strategies to enhance diversity, equity, and inclusion, fostering loyalty, education, and advocacy.• Implemented a successful strategy for recruiting new family teams for the JDRF One Walk.• Established partnerships with 20+ community organizations to expand our presence.Introduced new outbound marketing tools like Canva, Hootsuite, and CapCut.Secured 9 new healthcare partners, surpassing activation metrics by 52%.Strategic Leadership• Expanded my role in September 2021 to oversee Community Engagement, Advocacy, and DEIB programs.• Organized core Community Engagement Program components, including Outreach • Ambassador, Bag of Hope and Care Kit, Youth Ambassador, Advocacy, and Community Relations programs.• Orchestrated the successful TypeOneNation Summit, increasing engagement by 55.9%.• Grew the Youth Ambassador program by 31.2% in the first 6 months.• Led a team of 5 interns, boosting activated volunteers by 29.6% in 2 years.• Contributed to the National DEIB task force and DEIB chapter steering committee.Led the National and local DEIB strategic plan to promote inclusivity and equity among employees, volunteers, and donors.

Charlotte, North Carolina, United States

Marketing• Inherited no marketing strategy in post-covid organizational structure, and curated and implemented internal and external marketing and communication strategies that expanded social media presence to a new supporter base by segmenting and introducing new social media platforms. • Designed, created, and implemented strategic marketing and communication initiatives, while seeing a 86.5% increase in online engagement in 5 months with website traffic, email open rates, click through rates, and social media engagement scores.• Spearheaded marketing initiatives, resulting in a 500% online engagement surge in just 5 months.• Orchestrated digital marketing strategies to promote diversity, equity, and inclusion, boosting organization loyalty and advocacy for Type 1 Diabetes patients.Strategic Leadership• Championed the direction of the One Walk Program during the COVID-19 crisis, maintaining and increasing participation by 15.2% and increasing charitable, peer-to-peer giving by 36.58%.Development• Increased philanthropic support for JDRF North Carolina’s Hope Gala by 55.41% in the first 12 months, allowing over $1.5MM to go directly to Type 1 Diabetes Research

Greenville, South Carolina Area

Marketing• Lead the development and coordination of promotional marketing materials for various campaigns and organizational programs using Adobe Creative Suite.• Developed organizational content & outreach for Habitat for Humanity of Greenville County social media and website, increasing the organization’s digital engagement by 15.2% over 12 months.• Initiated and implemented the content and development of Habitat Greenville donor weekly & monthly communications to 96,000 subscribers.Strategic Leadership• Directed the Greenville County Habitat Young Professionals and Furman University Habitat chapters, increasing membership by 200% in the first 12 months.• Served as a member of Habitat Serves, aiding in the organizing and hosting of food and school supply drives, and volunteer days at local agencies such as Harvest Hope Food Bank, Meals on Wheels, and Rebuild Upstate.Development• Directed and managed planning and execution of donor events including, but not limited to Joe Barron Golf Tournament, All the Comforts of Home/No Place Like Home, and annual donor and volunteer appreciation breakfast, increasing philanthropic capital by 32.5%. • Spearheaded CharityProud database migration containing over 9,500 of constituent records, 231 of campaigns, and general donations.

Spartanburg, South Carolina

Marketing• Produced and administered a strategic marketing plan for RENEW, a next steps education program to low-income residents in the Upstate.• Collaborated with agency leadership to implement the usage of new social media channels such as YouTube and LinkedIn.• Strategically researched and implemented ways to rebrand and build capacity within the South Carolina Department of Social Services.• Collaborated with team members on the creation and implementation of public relations opportunities for national service programs.Strategic Leadership• Recruited and managed over 60 individuals to volunteer over 150 hours annually.• Organized and executed the programmatic events for RENEW.• Strategically researched and implemented a sustainability plan for Greer Food Co-op, doubling the number of participants from previous years.• Conceptualized, designed, and launched the Upstate Diabetic Resource guide with over 100 different community resources for patients with Type 1 Diabetes.• Managed volunteers and logistics for the MLK Day of Service in Spartanburg County, South Carolina.Development• Ensured high quality service throughout the logistic phases of the annual Neighborhood Breakfast Awareness Event with clear communication, timely follow up, and maintaining a customer service focus.• Secured over $76,000 in program funding and $275,000+ of in-kind donations for Greer Good Co-op.

Bloomington/Normal, Illinois Area

• Maintained financial records, including all receipts, invoices, bank statements, and cash flow.• Improved efficiency and organization within the store by overseeing financial deposits and transactions.• Closely monitor transactions to ensure compliance with state, federal, and organizational policies.• Organize and maintain 12 libraries, confidential documents, and financial files.

Normal, Illinois, United States

• Collaborated with lead team members in organizing the annual University-Wide Teaching & Learning Symposium for over 350 participants.• Designed promotional materials for events and transformed the department website using Adobe Creative Suite.

Galesburg, Illinois, United States

• Administer the balancing of the branch's vaults, Automated Teller Machines (ATMs), Teller Cash Dispensers (TCDs), and Teller Cash Cecyclers (TCRs) with a daily total of more than $100k• Leverage organizational and prioritization abilities, coupled with superior attention to detail to efficiently process 30+ transactions per hour, attending to 75+ customers on a daily basis.• Establish strong credibility with clients by providing accurate information to address concerns regarding their accounts and other banking products, resulting in achieving the highest rate of customer loyalty and retention.

Effectively teaches students about the voter registration process Organizes various voter registration drives.

• Provided excellent customer service in a fast-paced environment, while collaborating with team members to ensure every customer left with a positive experience.• Partner with kitchen staff to provide and excellent culinary experience.• Developed essential business skills such as conflict-resolution, problem-solving and customer service.• Monitored food and beverage inventory while working and replenishing inventory.

Admissions Office

• Lead informative presentations to prospective students and families of Monmouth College.• Collaborate with the College Admissions team to recruit 20+ students per semester to apply to Monmouth College.

Alumni Office

• Collaborate in the planning of Golden Scots Alumni Weekend, by honoring our 50+ year alumni with presentations, coordinated stays on campus, and campus activities.• Manage the communication between Monmouth College and its Alumni base to increase annual giving fund.• Establish and maintain meaningful relationships with Monmouth College Alumni, while working in collaboration with Development and Alumni Staff

Bachelor Of Arts (B.A.), Public Relations/Image Management

Activities and Societies: Lambda Pi Eta, Dean's List, Rock the Vote, Scot Ambassadors, Speech Assistant, Women's Golf Team, Internship.

Master Of Science - Ms, Communication And Media Studies

High School