Lily Hackett Email & Phone Number

San Francisco Bay Area

● Develop product positioning, messaging and value propositions to communicate Oura’s key differentiation in the marketplace through creating simple and compelling messages.● Act as campaign lead for a number of marketing initiatives, and work cross-functionally with partners across Lifecycle, Creative, Social, PR, Growth and more to ensure we’re telling consistent stories across channels.● Use audience and data-driven insights to drive strategies and decisions that lead to world-class creative and customer experiences.● Become an expert in our product features / user experience and a “go-to” resource for the rest of the marketing team.● Partner with the Growth team to test new messaging and understand what are the mostcompelling stories that drive interest and engagement in Oura● Identify key customer journeys and appropriate messaging across our comms channels, in partnership with stakeholders including ecommerce, membership, customer support and customer insights.● Help craft our web content strategy to ensure our web content and experience is meeting the needs of our customers, both current and future members.

San Francisco, Ca

Brand manager and strategic for newly repositioned Google Pixel devices.Developed global, differentiated, authentic, and insights driven Pixel Brand Strategy for new brand positioning and product capability for use in all creative deliverables above and below the line. Managed cross functional stakeholders to explore and identify our perspectives on consumer electronic category, challenger brands, Pixel brand today, and vision setting for the future.Owned development, feedback, and product of the latest Pixel Brand video, the first external articulation of our brand positioning, ushering in a new brand positioning, shared at Google I/O.

San Francisco Bay Area

Presented creative briefs for new product launches in the mobility category to all cross functional creative teams as the creative inspiration, story, and opportunity. Partnered with the Consumer Marketing team and Voice of Consumer team to ensure creative development and strategy were infused with insights and aligned to the overall marketing strategy. Aligned with retail creative team, copy team, and brand experience teams to a single creative strategy and communication objective for all creative deliverables across all channels.Present internal and external research from cross functional teams to ensure human truths, behavioral insights, cultural trends are embedded into our creative briefs and creative work.Partner with designers, art directors, writers, and the entire creative team to deliver on brief and culturally relevant work that speaks to KSPs and user needs.Cross-DSM Brand StrategyWorked with the cross-functional creative team to develop an evergreen Brand Book for Google Devices and Services. Collaborated with creative leads and cross-functional teams to align the creative strategy for Retail, Pixel, Nest, and Stadia. Owned the Helpfulness Creative Strategy for Devices and Services by collaborating with the Brand Studio team to understand how Google's Master Brand Promise of Helpfulness is brought to life with physical products. Collaborated with Marketing leadership (incl DSM VPs) to write the new DSPA principles and values.Naming Strategy Managed the intake, brainstorm, brand review, trademark review, and localization submission process for all DSPA feature, product, and color names starting March '20. Collaborated with the Brand Studio team to develop a clear strategy for feature naming and ensure naming efficiencies across the company and organization. Led leadership approvals for all feature names.

San Francisco Bay Area

Worked the Industry Partner Marketing team for Google Home and Nest bringing our hardware to life through non traditional retail channels and brands. Launched partnership with companies in hospitality, real estate, and military industries to bring our brands together and create unique distribution opportunities and channels. Managed agencies, creative development, partnership strategy and budgets for all campaigns.

Athens, Ga

Implemented new acknowledgement process reaching over one hundred donors monthly. Composed and designed MailChimp enewsletter for current fundraising campaign (fundraising $4 million annually). Assist Executive Director in facilitating stewardship and completing daily operations.

Portland, Oregon Area

Supported the development of integrated global brand campaigns to drive brand desire for adidas and achieve our mission of becoming the best sports brand in the world. Researched and reported on specific topics related to brand marketing (e.g. marketing, advertising or industry competitive audits and analysis). Assisted in the collection and management of all creative driven elements of photo shoot production (e.g. liaison with category partners on wardrobe management). Tracked sport culture news and athlete headlines.

Cincinnati Area, Ky

Innovated new supply chain invoicing system for ecommerce orders and organized order processing. Created and maintained a social media presence on various social accounts for this company. Developed strategic marketing plan to increase company digital presence.

Athens, Ga

Developed client websites and marketing presence through weekly blogs and eBooks, increase and track traffic to website for multiple clients through the HubSpot platform. Trained in Inbound Marketing and Hubspot. Wrote an eBook titled "The Ultimate Guide to Accounting for Startups" that went live on our client's website in fall of 2016.

Cincinnati, Oh

Enhanced customer experience through exceptional service and personalized attention. Completed hourly and daily sales benchmarks for the Cincinnati location and company-wide. Maintained organization, cleanliness, and stock storewide in order to preserve the integrity of the Anthropologie brand and provide exceptional customer service.