Lily Ko Email & Phone Number

Redmond, Washington, US

Seattle, Washington, US

Seattle, WA, US

Bentonville, Arkansas, US

• Hired, supervised and mentored a team of associate content managers and copywriters.
• Used customer insights and KPIs to create customer-centric, mobile-first content for digital, UX, in-club and direct mail assets.
• Spearheaded UX content strategy for Shocking Values, Sam’s Club’s new daily flash sale site.
• Wrote a new editorial content guide merging marketing and UX best practices on desktop and mobile platforms.
• Developed a new brand voice that’s clear, concise and conversational.
• Strategized, implemented and analyzed A/B tests that improved KPIs and conversion.

US

• Developed a unique brand voice and editorial guide for the 11 Main online marketplace, including guidelines for B2C, B2B, UI/UX, mobile and social media content.
• Wrote, edited and proofread copy for all user interface text, UX wireframes, help content, FAQs, white papers, SEO enhancements, marketing assets, social media posts, press releases and more.
• Strategized, researched, tested and improved copy to enhance user experience for B2B and B2C audiences.
• Conducted in-person user experience tests and surveys to improve overall user experience on both desktop and mobile platforms.
• Multitasked to produce high-level copy under tight deadlines in a fast-paced startup environment.
• Worked closely with leadership and cross-functional teams to see copy through all campaigns, from start to finish.

San Francisco, CA, US

• Wrote, edited and proofread customer-focused, mobile-first copy for all user-interface assets, emails, homepages, landing pages, online articles, SEO, social media, ads, print editorials, in-store signage, direct mail.
• Created high volumes of copy that resulted in record sales ($18M, up $5M from LY) and click through rates.
• Hired and managed a team of top performing copywriters and proofreaders.
• Used KPI data to strategized content for new marketing campaigns.
• Spearheaded all content for the Pottery Barn Australia launch using British English.
• Partnered closely with leadership and cross-functional teams to ensure quality in all aspects of campaign execution.

• Pitched, strategized and wrote engaging, timely, audience-focused fashion and lifestyle articles.
• Spearheaded and increased readership of weekly columns: Street Style Report, Look of the Week and Seven Favorite Things.
• Promoted and represented 7x7 on the social media circuit and at community events, often as a guest speaker.

• Styling:
• Provided wardrobe consultations and worked within various budgets to restyle clients wardrobe, based on their personal needs
• Worked with photographers and publications on fashion styling, set design, makeup and hairApparel Design:
• Designed and created custom patterns for clients

• Wrote and edited editorial and commercial copy on consumer goods, fashion, beauty, food, fitness, tech and more.
• Clients included: Refinery29, Culinary Trends Magazine, Bespoke Magazine, The Rundown and more.

San Francisco, California, US

• Curated and managed daily content, with a focus on freshness, accuracy and audience engagement.
• Produced daily social media posts, blog content and weekly email newsletters.
• Recruited, trained and supervised freelance writers, photographers and interns.
• Collaborated with and promoted emerging artists through the SF Station Local Artist Program.
• Planned and executed SF Station Presents events including concerts, happy hours, fundraisers and pop-up functions.

Neuilly Sur Seine, Ile De France, FR

• Conceptualized, wrote and edited cross-platform, on-brand, copy for web, emails, social media, blog and store signage.
• Managed multiple commercial and editorial projects in a fast-paced environment, with quick turnaround times.
• Strategized with leadership, cross-functional teams, merchants and publicists to formulate upcoming online campaigns.

• Designed and created patterns for Fall 2008 and Spring 2009 collections
• Edited layout and materials for Fall 2008 press package
• Scouted models for Fall 2008 lookbook photo shoot
• Styled fashion and set for Fall 2008 lookbook photo shoot

• Taught English at Seonggok Middle School, Daegu, S. Korea

London, London, GB

Beacon Hill Elementary, Seattle, WA

Spokane, WA, US

Ba, Psychology And Journalism

Mfa, Fashion Design & Merchandising

Certificate, Korean Language

Certificate, Fashion Illustration

Certificate, Fashion Design

Study Abroad, English Language And Literature/Letters

Bachelor'S Degree, Journalism