● Coordination of Zytiga launch, reaching R$ 20 MM in sales in the first year.● Development of Zytiga promotional campaign. Internal research showed key message retention in 70% of the physicians surveyed.● Leadership of a Multifunctional team on the creation of a marketing campaign for VELCADE retreatment. The project contributed to a 43% increase in product sales.● Creation and launch of motivational materials for staff sales. Received the Encore Awards, presented by the President of J&J Brazil.● Leadership of Janssen Care Project, which aims to educate nurses and pharmacists, impacting 300 professionals in Brazil. Award winner of the Latin American James E. Burke Awards for excellence in marketing.

● Development of VELCADE 1st line launch campaign, which brought a 36% increase in sales over a 6 month period. ● Operational Coordination of Stelara launch, resulting in R$ 5 MM sales in the first year

● Coordination of the website prolam.com.br production, reaching average of 500 visits per week.● Leadership of the entire digital marketing strategy through social media and sponsored links.