Driving the advancement and growth of mobile IAA (in-app advertising) publishers by focusing on User Acquisition and SDK Monetization strategies within the BIGOAds self-service advertising platform.SDK: https://www.bigossp.com/register?BD=liminshanUA benchmark: https://docs.google.com/spreadsheets/d/1d0P5dtWdUcTGJAxpcCl452Zhaxn8MtwOYGLSZGnhYD8/edit?gid=0#gid=0

Significant success1. Global Market Growth and Partnership DevelopmentOnboarding relationships with top SDK publishers in ad monetization field for USA, Russia, and Brazil markets, and key branding demand-side platforms (DSPs) in the USA market.2. Ad Monetization Solutions and Operational SupportProviding publishers with comprehensive ad monetization solutions, ensuring seamless integration of Server-to-Server Bidding, Client Bidding, and Multilevel Waterfall with the BIGOAds platform, while enhancing ARPDAU and LTV for games and applications and maintaining a balanced user experience.3. Deep Understanding and Application of Programmatic OperationsUnderstanding of Ad-tech and digital advertising ecosystem, such as Ad network, DSP, SSP, Top SDK publishers, Top advertisers, RTB, Bidding, Ads.txt, etc.Personal Achievements1. Personally contributed to a SOV (Share of Voice) exceeding 30% of the company's total revenue in 10 months2. Employee of the Year -2023