Working in the Digital Events Team as a project specialist for YouTube, employed via MCI• Co-developed a quality assurance product from ideation to launch that combined siloed data with new data and improved the team’s work consistency by 16% and efficiency by 11%• Managed a cross-functional team to launch and analyze a survey of 1,634 people. Presented results and proposed next steps to the APAC lead. Results were also shared globally• Collaborated cross-functionally and conducted market research to shape the communication strategy for 4 APAC countries• Improved effectiveness of external communication materials for 6 APAC events by analyzing feedback data and implementing changes resulting in a 9% increase in attendance• Reduced turnover times for an internal cross-functional request process by 33% by creating and socializing an end-to-end playbook documenting best practices based on a successful pilot project

Communication Strategy Executive, YouTube• Increased the satisfaction score of a YouTube event from 90% to 96% by adapting collaterals using Adobe Premiere Pro and Google Slides based on cross-functional feedback. Documented learnings that were used to scale efforts through external vendors• Attained a 33% onboarding rate and increased RSVP rate for another YouTube event by 30% through strategic planning, and execution on a social engagement experiment on Discord• Achieved an average of 54% engagement rate in the Discord community by acting as the community manager and planning and executing engagement strategies• Communicated weekly progress of the Discord community to senior management and co-developed changes to the engagement strategy to improve weekly engagement rateAssociate Project Manager, Google Shopping• Coordinated the development of an e-commerce go-to-market (GTM) strategy which contributed to the engagement of 4 APAC partners through thorough market research, data analysis and cross-functional and cross-regional collaboration• Orchestrated timely and effective execution of project sprints through strategic deadline communication and cross-functional stakeholder relationship management• Inspired cross-regional adoption of the GTM strategy in EMEA by shaping the communication to c-level executives as well as sharing market research, project documentation and learnings• Launched an internal microsite to act as a repository of resources which eased onboarding by 25%Digital Marketing Associate Trainee, Skills Ignition Traineeship• Pioneered 4 learning and development events with an average turn-out of 44 Google trainees and a 98% satisfaction rate by sourcing and managing relationships with internal and external speakers• Improved the 3 subsequent events iteratively by analzying feedback data from speakers and attendees and adapting event communications and operations

• Consulted clients on ideal media mix of ad products and sales channels for various campaigns, resulting in a 94% vendor satisfaction (VSAT) score• Optimized online media buying by planning and implementing targeted programmatic display ad campaigns, increasing overall click-through rate from 0.42% to 0.53%• Leveraged data from Google Analytics, DV360, and Campaign Manager to drive iterative media buying strategies, informed by detailed analysis of viewership patterns and growth metrics, and communicated changes to clients with successful execution• Accelerated weekly reporting by 20% by initiating a project that automated data processing• Spearheaded the analysis of a new Demand-Driven Operating Model being explored by a client by doing data analysis and presenting insights and inherent data biases to the client

Assisting Dr. Patrick Tan - Senior Lecturer of Strategic Management, Lee Kong Chian School of Business, Singapore Management UniversityThe course exposes students to the uncertainties and ambiguity that exists within real-world business landscapes and organizational environments of industry clients, as well as, the challenges with engaging busy business executives and convincing them and their organization of innovative solutions that have been devised by the students that address the client’ sreal-world challenges.

• Synthesized data from social media analytics platforms to produce 6 social media and post-campaign reports for various clients, highlighting findings and recommending improvements• Supported acquisition of a new client by conducting market research and analysis and communicating findings tailored to the client’s business needs

SMU Eurhythmix is the official Hip-Hop Dance Club of Singapore Management University.• Increased the club’s social media followers by a record high of ~40% in a year by customising a social mediamarketing strategy that involved creating and curating content as well as active follower interaction• Contributed to the near-maximum turn-out of 900 and 2,700 people for 2 dance productions respectively byspearheading marketing campaigns that involved digital marketing and active coordination with stakeholders• Created and marketed a promotional video that amassed a record high of 20,000 impressions and a 3.66%engagement rate by reach. Numbers were achieved through earned and paid media• Collaborated with 8 executive committee members and, through service leadership, led the 140-member club to earn the SMU Excellence in Student Life and the Outstanding Achievement in Student Life Awards in 2018

Slightly Scarlet is Singapore Management University's annual philanthropic fashion show.