- Concept development and story creation for launch of a new gamified, AI art NFT collection- Conducting creative research on emerging NFT market trends and gaining insights to guide project roadmap - Defining and implementing a social media strategy across multiple platforms to build and expand community engagement

Create presentation decks and marketing material for established NFT artist as a means to communicate complex token economy concepts to stakeholders in a more clear and concise way.

I was hired by BLUSHfashion's owner and lead designer, Sheryll Raz Gold, to manage increased need for online customer support and creative content marketing for her growing online bridal wear boutique for modern brides.- Daily management and resolution of customer inquiries and complaints via email, chat, Etsy page and social media channels (FB Messenger/ Instagram) on daily basis.- Wrote weekly blog entries and social media content based on SEO keyword research data to increase customer engagement and brand awareness.

Conducted app store market and competitor research for top mobilecompanies, to develop and advance their app store optimization (ASO) andmobile growth strategies.Developed and executed mobile app A/B tests on Storemaven's App StoreAnalytics platform to determine optimal messaging, keywords and creativesfor increased user engagement.Performed advanced test analysis and identified actionable insights tomaximize clients' app store conversions and search visibility.Created various presentation decks for clients including mobile app audits,creative design briefs & test analysis, among others.

• Conducted data research and market analysis, integrating data from multiple sources to create insights for the Product team• Extracted relevant data from clients' customer bases to analyze significant patterns and inform data driven insights.• Worked closely with director of product marketing to develop UX goals, use cases and user stories/ scenarios based on market research and client data.• Created functional prototypes with contextualized insights using to guide users through financial planning and digital banking tasks.

• Conducted in-field, qualitative market research with hospitality industry professionals analyzing data to: o Inform brand, service, and UX design.o Identify market opportunities. • Created brand identity concept including vision, mission, core values, unique selling proposition.• Built company website and created concepts for logo design.

Collaborated with two UX designers in the role of lead researcher, to redesign Betta Bucha’s existing mobile iOS app in preparation for it’s expansion to the NYC market. For the new version of the app we expanded location-based features to improve product and venue discovery as well as a platform for community building among users.• Designed the market research strategy, selecting appropriate methodologies to validate issues.• Synthesized aggregate data from multiple sources, including competitive analysis, contextual inquiries, surveys, user interviews, and usability testing.• Increased overall usability rating by 50% after each design iteration based on responses from user testing.• Added features to increase early adopters and brand loyalty with an events page, promotions, and social media.• Met client’s business objectives and user needs with data-driven design recommendations.

Ambulatory Behavioral Health Services