I excel in driving strategic initiatives and optimizing commercial operations results. With over 15 years of experience in different fields, I've had the privilege of leading impactful projects in MENA.My expertise encompasses a wide range of Commercial Excellence areas, including:Commercial Execution:I specialize in developing and implementing performance management strategies, meticulously tracking metrics and KPIs, optimizing the sales funnel, providing sales training, and managing CRM systems. I've successfully designed and executed sales incentive plans that drive revenue growth.Value Expansion: I possess a keen eye for Managing teams and operational optimization, contributing to enhanced profitability. My strategies have consistently maximized and improved overall efficiency. My key responsibilities revolve around Customer Excellence, CRM implementation, pricing strategies, go-to-market planning, and market intelligence. I take pride in:Establishing a robust commercial operating mechanism that fosters rigorous management of commercial activities, funnel performance, and sales numbers, ensuring predictability and growth. Identifying and championing the implementation of cutting-edge tools related to account planning, analytics, and margin management. Leading and coordinating the regional rollout of Commercial Excellence initiatives aligned with our global strategy, promoting consistency and alignment. Driving continuous improvement in commercial processes, creating efficiencies, and reducing operational bottlenecks. Collaborating closely with the Sales and Marketing departments to develop and implement high-impact marketing and sales projects aligned with our strategic imperatives. Setting KPIs, implementing performance management processes, identifying performance gaps, and proactively developing remediation plans. Translating strategic objectives into actionable operational plans, ensuring alignment across all levels of the organization.

At Eighty Twenty ITNS Est., Your business is our business. We believe in making your dreams and goals a reality and our experts know just how to do that. we value your vision, and we work with you collaboratively to realize that vision. We embrace a transformational approach aimed at benefiting all stakeholders, empowering your organizations to grow, build sustainable competitive advantage and drive positive organizational impact in the Middle East.Our mantra is: analyze, identify, advise, execute. Our mission is to create relationships, not transactions. Our experts spans across industries and has very specific capabilities that focuses to your needs and ensure you get the right support. Our promise is that we'll be there, as questions or issues arise, everystep of the way. Our service includes a comprehensive consult to help identify gaps and opportunities, a comprehensive report that includes a project plan with timelines and milestones, a cost analysis,and a schedule. We also offer a suite of quality software products custom built for your business that will help you get there quickly and smoothly. That’s how we ensure your success.

Brand Portfolio - Dolce & Gabbana, Kenzo, Salvatore Ferragamo, Stella McCartney, Rene Caovilla, Tumi Own, lead and manage Open to buy regionally, ensuring alignment on budgets, product lifecycle, fiscal risks, and opportunities. *Approves all OTB Purchase Orders and manages year end close out activities in order to share best practices, learn from inaccuracies and apply these learnings ensuring an efficient and effective processes for the future. *Accountable for commercial insights in driving strategically our Inventory in order to reach our targets. *Strategic and controlled product lifecycle management balancing inventory and stock outs, making sure we have the right product at the right time. *Develop overall division strategy & operations initiatives,. Brand Strategy that focuses on a 360-business outlook to support planned growth. Clear and defined action plans that links to productivity to profitability. *Consult, connect, guide, and influence all functions in the company. *Improve the Supply Chain team cost structure through efficiencies *Work on commercial planning analysis in particularly on pricing strategies  *Lead S&OP to give focus on Key Performance Indicators. *Oversee demand and supply planning activities . *Manage assortment planning during the year to support category structures, *Manage supplier and logistic service provider SLAs *Measure and continuously improve our Merchandise & Planning, Supply chain KPIs *Work with Data analytics and predictive models to improve forecast quality.

In part responsible for setting merchandising strategy, OTBs, product lifecycle, and gross margin in alignment with the Division’s strategic direction for the short and long term. Responsible for the full life cycle of stock from what stock to buy, to where it should be allocated and to how it should be sold or disposed of, as well as managing the logistics of this cycle to ensure maximum efficiency and effectiveness.Maximize the profit potential by analyzing and consolidating inventory risks and opportunities and implementing inventory allocation strategies. Key responsibilities include: trend analysis, inventory allocation and providing guidance with regards to best sellers, slow movers and sale optimization throughout the region.Current portfolio: Dolce & Gabbana, Max Mara, Weekend Max, Marina RinaldiMain responsibilities: • Generate and develop the gross margin and sell-out targets during budgeting, ensure it is achievable.• Category Management, Assortment Planning - Ensure that assortment is optimized throughout the season• Purchasing and Ordering Strategy - Monitor buying cycles for all Brands and set the strategy for replenishment• Optimize Inventory Management and Stock Liquidation in the region• Logistics Operations - Set strategy for deliveries and monitor supply chain efficiency.

Responsible for gathering, organizing and analyzing brand related statistical data, in addition to support the buying process for handled brands.Main responsibilities: • Forecasting and Purchasing• Planning and Analysis• Stock Management and Product Life cycle ManagementCurrent Brand Portfolio:• Tory Burch• Longchamp• Mulberry• Karl Lagerfeld• Proenza Schouler

Job Purpose:• Supervise all data upload executives in preparing, cleaning de-duping and coding Data Before the upload Process.• Evaluate team’s performance in terms of Quality and efficiency to commit to deadlines. Main responsibilities: • Data Upload Coordination• Data Analysis• System Evaluation• Monitor the Data Upload Executives

CBD Business Application Key User Procter & Gamble Gulf FZE - Feb. 2010 – March 2012Accomplishments:• Initiated Customer and Trade Channel mapping analysis and clean up (All Distributors in Arabian Peninsula)- Brings Indirect Shipment Sales by Customer Level Accuracy at its highest. 98%- Gains AP users trust in the System – Making it a one true source of Indirect Shipment Data in AP- Accurate system data correlates to accurate sales forecast in AP.• Re-engineered system Local Product Hierarchy- Increased accuracy in reports on Golden Stores, Coverage and Distribution.• Product Analysis with proactive root cause analysis in the Gulf (Qatar, Oman, Kuwait Bahrain & UAE)- Primary goal is to reduce out of stock across the region, aim is 5% for AP.• Involved in System Development Life Cycle Process- UAT and BAT tester for a new system in AP. - Transition from PG Legacy system to Collaboration platform.• Successfully organized a big CBD Event for CEEMEA - Event Organizer for Distributors Owners Leadership Forum 4 in Dubai. – 3 Day eventMain responsibilities: • Indirect Shipments Application Key User • Conducts Oracle Sales Analyzer Training • Provides Business sign off on System Related matters. (ISIS, Kalido, SAP G11)• Customer MD Business process owner for AP • Product Analysis • Kalido Master Data Management Key User for AP• DRTT Key User

Accomplishments: • Significantly improve Branch client satisfaction rating by giving excellent Customer Service.• Proven Good track record in Personal Loan, Car Loan and Credit Cards sales.Responsibilities: • Worked as a Branch CSR, Scope of work are but not limited to;- Opening of New Account and Fixed Deposits.- Provide Personal Loan, Auto Loan, Credit Card, Overdraft facilities for Branch Clients.• Western Union Remittance and bank to bank transfers.• Application and release of New ATM cards, Cheque Books, Statement of Account and other Certificates.• Local Swift Transfer, Telegraphic Transfer and Daily Clearing settlements.• Responsible for day to day vouchers report checking.• Act as Back-up for the Following- Workflow Process for Personal Loans, ATM applications, SMS Registration, Internet Banking Registration, Credit Card application and amendments.- Scanning of Clearing Check for Other Banks.• Act as Back-up for the Following• Performs any other duties that clients require to meet their needs.

Accomplishments: • Able to provide excellent support to Branch Managers Nationwide.• Gained great support from the trust Dept. AVPMain responsibility: • Responsible for day to day Transaction of UITF-peso for all CBC branches nationwide.- Prepares Daily Cash Position- Allocate funds to selected assets from Trading Department.- Reports AMLA covered transactions to central bank.• Prepares weekly outstanding GS & Special Savings Deposits report for Risk Management unit.• Maintains subsidiary ledger for Income from Trust Operation, GS, SSD, CTPSF Assets.• Act as back up for the following;- Investment Funding of newly acquired assets- Daily Block of trust and bank tickets.- Preparation of loan abstract and trust/bank tickets• Performs any other duties that clients require to meet their needs.