Darryl Lim Email & Phone Number

Singapore

• Fully manage an A&P of over $100k to drive the domestic eCommerce business with key online retailers and platforms including Amazon, Lazada, Shopee, FoodPanda, Grab and iShopChangi.• Led successful contract negotiations from start to end with 3 online retailers covering different business aspects including trading terms, A&P, promotion funding, claimbacks and rebates.• Worked with Commercial managers to develop full year marketing plan covering portfolio of over 15 brands including Remy Martin, St Remy, Cointreau and Campari.• Coordinate with various internal and external stakeholders including eCommerce enabler, Creative agencies and internal cross functional teams to ensure online eCommerce operational success• Develop omnichannel activations with the On-trade and Off-trade managers for new product launches, global campaigns and other ad-hoc matters.• Track and analyze eCommerce performance effectiveness to seek opportunities to drive the channels growth and generate monthly reports to present to leadership team.• Kickstarted and managed various on-site marketing tools including Amazon Ads, PandaMart’s CitrusAds and RedMart’s Sponsored Ads to drive a 20% increase in sales month on month over a 4 month period.• Collaborate with Marketing and Brand team to ensure visual merchandising and brand messaging is up to date across all online touchpoints.

Singapore

• Oversee all digital advertising efforts including Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Social Media Advertising & Copywriting for 6 key accounts.• Conceptualise and generate marketing proposals to support sales team pitches including mock-ups, budget allocation & media plan.• Work alongside Google to optimise campaigns, driving higher ROI and achieve client’s objectives varying from lead generation to brand awareness and online sales.• Generate monthly reports for clients providing in-depth analysis, forecasting & interpretation of campaign performances.Key Achievements:• Helped generate over 300% more monthly leads for an Aircon Services client while maintaining the same budget over a 6-month period.• Reduced the cost per lead for a Law Firm client by over 50% over a 3-month period• Succeeded in executing a video campaign strategy over the Christmas period which resulted in 4 million impressions and over half a million views.

Singapore

Singapore

Singapore

• Managed the dissemination of communication such as mailings and press kits to client database and media outlets.• Supported the Marketing Team for various key events including new model launches, sponsorship/partnership events and brand awareness campaigns.• Collaborated closely with events agencies and brand principals to deliver successful vehicle launches• Support daily showroom activities with inventory replenishment and ad hoc requests.Key Achievements:• Planned and executed a vehicle delivery event for the 6,000th Porsche customers including taking on the role of emcee for the evening.• Oversaw all logistic duties, planning and execution for Sales Award Night 2019 including liaising with external vendors and event flow.

Singapore

• Organized and Coordinated tactical foodpanda sponsorship requests and promotion codes driving a 20% increase in monthly new user acquisition.• Negotiated with local universities on long-term partnerships to drive a 40% increase in brand awareness and top of mind recall over a 2-month period.• Worked closely alongside regional teams through JIRA software to deliver successful brand activation campaigns.Key Achievements:• Planned and executed all tactical campaigns with key external partners such as ZALORA, ezbuy and Singapore Press Holdings.• Assisted the head of partnerships with marketing collaterals for key partners such as Singtel, DBS, UOB and Citibank.

Singapore

• Supported the Marketing Manager in multiple driving events to drive new customer acquisition and increased brand awareness.• Provided copywriting articles for the Porsche News Publication which is sent to the entire database of more than 10,000 clients.• Collaborated closely with external events agencies to organise key product launches such as the new Porsche 911 launch in Marina Bay Sands which saw an attendance of over 1,000 customers and media partners.• Managed and took charge of store for all marketing collaterals including Product brochures, catalogues and press kits.

Singapore

• Supported the logistics and operations of the Porsche Carrera Cup Asia and Track Car Racing (TCR) International Series including overnight freight deliveries.• Coordinated with external vendors for logistics needs of all racing teams such as F&B and furnishings.• Assisted the Head of Hospitality in setting up the F1 Hospitality, B2B and VIP suites for key clients such as Singapore Airlines and Eurokars Group.

Bachelor'S Degree (Second Upper), Marketing

SIM-RMIT International Business Program

Marketing & Communications

4 month Overseas Exchange Program (May - August) Courses Undertaken: International Business Marketing Business Communications