Lin Wang Email and Phone Number

•Developed and implemented an integrated agency operation model with WPP for Coca-Cola globally, building SOPs, structure, and driving operational excellence through OKRs.•Lead localization and co-creation of global category projects between global and OU teams to enhance efficiency and synergy. Driving new capabilities adoptions in global projects eg real-time performance tracking and AI-enabled tools.•Integrate digital capabilities within the agency model, activating 1st-party data to boost customer lifetime value through targeted marketing.•Support operational execution and OU enablement in APAC and North America regions.

• Led 7-member team in planning and activating integrated marketing campaigns for 7 brands in China, HK, TW.• Spearheaded media and digital experimentation to drive high efficacy and audience engagement.• Shopper Capability lead: Trained and onboarded 1000+ staff on shopper strategies, enhancing shopper capabilities across the system.

• Led Minute Maid Brand Strategy, reshaped brand platform with 4 growth pillars, and developed annual business plan.• Maintained leadership in Juice category in 2020 with full year share gain of 0.5pt.• Turned business from decline to double-digit growth from Q3 2020.

• Led brand recruitment and occasion building for Minute Maid, a $1 billion annual business, driving product innovation and marketing communications.• Developed strategic marketing campaigns to increase brand salience and market share in the competitive juice category(#1 in Juice category) • Collaborated with cross-functional teams to launch successful product innovations and drive consumer engagement.

• Launched the 1st functional tea with full IMC in Korea in 2018, targeting pharmacy and FOSHU channels.• Developed a recruitment campaign for SEAGRAM, attracting new consumers through the Seagram X Marvel campaign.

Works on China's biggest sparkling brand Sprite•Brand Restage: Worked on Sprite Restage in 2017 •Led the brand recruitment platform : project lead for biggest summer campaigns for Sprite tapping into youth's passion point from 2015-2017. Highlights: • Recruited 3 mm incremental weekly drinker in 2017• Sprite's brand equity hits the records in 2017. • Launch the #35 degree plan as a key national digital sampling pillar for Sprite since 2015, achieved 1 mm sampling in year 1 and built it as a LT platform for Sprite since 2015 till now.

• 3-year rotation in brand marketing, national key account, bottler sales and franchise department with proven high agility and adaptability to new roles and deliver strong business results.•Highlights: launched the Aquarius in China with 1st year launch volume at 500+mm NSR (2014)

2010(June-Aug) /2011 summer intern (2011 Sept- 2012 March）