Lin Yang Email & Phone Number

I am a purpose-driven marketing leader with a track record of driving brand and revenue growth across CPG, Food & Beverage, Baby and Natural. I have developed and launched industry-recognized innovation, created impactful go-to-market strategies and built engaging marketing campaigns. By leveraging a collaborative yet results-driven approach, I lead teams to achieve business objectives and resolve complex problems. I love what I do because understanding consumers and building quality brands excites me. Since my biopsychology days, I’ve enjoyed uncovering consumer needs and wants. As a marketing leader, I enjoy transforming those insights into consumer-centric new products and enduring connections with brands. ✦ Areas of Expertise ✦Innovation Strategy and Commercialization • Product Renovation • Marketing Strategy • Portfolio Management • Analytics & Insights • Go-to-Market Strategy • Market & Consumer Research • Consumer & Market Analytics • Product Lifecycle Management • Marketing Mix • Cross-Functional Collaboration✦ Key Achievements ✦▸Leading the development and launch of 47 new product initiatives, 15 new products, and 32 line extensions / displays successfully driving $46M in year 1 gross revenue (GR), 25% of category growth over 5 years.▸Overseeing all phases of $6.1 M all® free clear medical marketing campaign, leading advertising, design, events, and sampling. Resulting doctor recommendations support #1 doctor recommended claim – key to all® free clear positioning.▸Significantly rationalizing product portfolios while upholding revenue.I am excited to expand my professional network and see what the future may hold. If you would like to connect, please contact me at linyyang@gmail.com.