Lina Lu's Location
New York City Metropolitan Area, United States, United States
Lina Lu's Contact Details
Lina Lu work email
- Valid
- Valid
Lina Lu personal email
n/a
About Lina Lu
Lina Lu is a Portfolio Manager, Foods at Unilever. She possess expertise in microsoft excel, microsoft office, research, leadership, event planning and 29 more skills. She is proficient in Chinese.
Lina Lu's Current Company Details
Lina Lu Work Experience Details
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Portfolio Manager, FoodsUnileverNew York, Ny, Us
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Strategy Manager, NutritionUnilever Sep 2024 - PresentBlackfriars, London, Gb
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Associate Brand Manager, Vaseline Performance & EngagementUnilever Apr 2023 - Aug 2024Blackfriars, London, Gb
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Associate Brand Manager, Love Beauty And Planet Performance & EngagementUnilever Jun 2021 - Mar 2023Blackfriars, London, Gb
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Associate Brand Manager, ButterfingerFerrero Jun 2020 - Jun 2021Senningerberg, Luxembourg, Lu -
Assistant Brand Manager, Airborne & Digestive AdvantageRb Jul 2019 - Jun 2020Slough, Berkshire, Gb -
Trade Marketing Analyst - Vitamins & SupplementsRb Apr 2018 - Jul 2019Slough, Berkshire, Gb
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Sales Analyst - WalgreensRb Mar 2017 - Apr 2018Slough, Berkshire, Gb
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Field Sales RepresentativeRb Jun 2016 - Mar 2017Slough, Berkshire, Gb
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Campus Brand Ambassador, Mountain DewFuse Marketing Aug 2015 - Nov 2015Winooski, Vermont, Us• Conduct product samplings of Mtn. Dew Black Label at key locations on the campus, reaching over 300 impressions at each sampling and increasing positive interactions with brand • Manage brand messaging on social media platforms, building brand awareness with target market• Create and execute innovative marketing activations, increasing student awareness of product on campus -
Brand Management Intern, KitchenaidWhirlpool Corporation May 2015 - Aug 2015Benton Harbor, Michigan, Us• Analyzed internal market research and secondary data for premium appliance market, identifying 5 key drivers of loyalty and shaping course for 2016 consumer studies• Initiated user experience testing on current small appliance owner experience site, implementing insights from testing results in major appliance website template• Collaborated with agency partner to develop content and creative strategy for owner experience site on KitchenAid.com, enhancing user experience and engagement• Developed sales strategy through competitive analysis comparing attributes of 12 SKUs for new Black Stainless line, building brand's competitive edge on sales floor -
Marketing & Sales InternWarmilu Jul 2014 - Aug 2014Ann Arbor, Michigan, UsWarmilu is a startup based in Ann Arbor, MI with a mission to use innovative heat warming technology to save infant lives. • Conducted research on heat pack competitive landscape on 30 comparable products to provide market insights, identifying 2 opportunities for heat warming capabilities• Managed digital platform across social media channels and drove engagements of poststo initiate marketing campaigns, resulting in increase of organic visits and likes • Created conjoint market analysis used to gauge consumer preferences and purchasing behaviors, advancing startup's selection of target market for heat therapy -
Marketing AssistantPolar Air Cargo May 2014 - Jul 2014Us• Compiled data on international revenue and export tonnage from past 5 years into consolidated report to showcase trends in financial performance to new COO• Evaluated costs of 4 potential venues for customer appreciation event with $12,000 budget and presented recommendations, resulting in cost-effective event planning• Designed and received approval for company's future exhibition booth which was showcased at 27th International Air Cargo Forum with over 3,000 attendees -
Summer Intern826Michigan Jul 2013 - Aug 2013Ann Arbor, Mi, Us826michigan is a nonprofit with a mission to support students in enhancing creative writing skills and to assist teachers to inspire their students to write. • Actively interacted with 40 students each day by providing classroom assistance to teachers at Ann Arbor Open Elementary School, guiding first grade students in improving their Math and English capabilities • Shared experiences through writing advice column for guidebook on working with young students, contributing to success of future volunteers at organization • Facilitated writing workshops, encouraging attendees to experience poetry and prose writing as an expressive process -
Student ScholarGlobal Intercultural Exchange For Undergraduates Jun 2013 - Jul 2013Global Intercultural Exchange for Undergraduates (GIEU) is a study abroad program at Michigan that provides students with opportunities to serve communities worldwide. • Collaborated and traveled with team of 13 Michigan undergraduates and 4 Vietnamese students from Hanoi University, visiting various cultural sites and participating in service work from Northern to Southern Vietnam • Participated on team of 20 and in partner with Vietnamese NGO to renovate Nghe An Social Center in Central Vietnam, giving group of over 100 orphaned children a new home and met needs of community in the building of a Compassion House for a family of three in Dong Ha,Vietnam • Communicated experiences through blogs and gave presentation at end of year symposium, reflecting and sharing global experience with peers and encouraging study abroad on campus
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Research AssistantUniversity Of Michigan Sep 2011 - Apr 2012Ann Arbor, Michigan, Us• Ran over 50 research participants on various ongoing studies in the lab, collecting valuable data for research on short-term memory and cognition • Organized and inputted data from 100 participants into lab databases and communicated with fellow research assistants in analyzing data using SPSS • Prepared research poster and presented findings at annual research symposium for the Michigan Research Community
Lina Lu Skills
Microsoft Excel
Microsoft Office
Research
Leadership
Event Planning
Teamwork
Powerpoint
Community Outreach
Communication Skills
Public Speaking
Statistics
Leading Discussions
Social Media
Microsoft Word
Event Management
Social Networking
Communication
Data Analysis
Market Research
International Relations
Intercultural Communication
Fundraising
Volunteer Management
Time Management
Volunteering
International Development
Close Attention To Detail
Team Leadership
Marketing
Customer Service
Microsoft Powerpoint
Public Relations
Brand Management
Nielsen
Lina Lu Education Details
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University Of Michigan - Stephen M. Ross School Of BusinessMarketing & Strategy
Frequently Asked Questions about Lina Lu
What company does Lina Lu work for?
Lina Lu works for Unilever
What is Lina Lu's role at the current company?
Lina Lu's current role is Portfolio Manager, Foods.
What is Lina Lu's email address?
Lina Lu's email address is lina.lu@rb.com
What schools did Lina Lu attend?
Lina Lu attended University Of Michigan - Stephen M. Ross School Of Business.
What are some of Lina Lu's interests?
Lina Lu has interest in Children, Economic Empowerment, Civil Rights And Social Action, Poverty Alleviation, Disaster And Humanitarian Relief.
What skills is Lina Lu known for?
Lina Lu has skills like Microsoft Excel, Microsoft Office, Research, Leadership, Event Planning, Teamwork, Powerpoint, Community Outreach, Communication Skills, Public Speaking, Statistics, Leading Discussions.
Who are Lina Lu's colleagues?
Lina Lu's colleagues are Kapil Kumar, Ngoc Hoang Thi Bich, Janhavi Varkhedi, Grant Dillon, Scott Todd, Luis Fernando Villacis Chimborazo, Madhura Tembe.
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