Lina Monsalve Email & Phone Number

Colombia

Bogotá, Cundinamarca, Co

Bogotá, Bogotá, Co

Buenos Aires, Ar

* Led the definition of strategy, identifying enablers and implementing the commercial strategy; successfully attracting more sellers and brands to the platform, strengthening commercial relationships, improving traffic quality, and tripling the sales growth rate while enhancing profitability by several points* Strengthened the operation and collaboration among country areas, achieving a unified vision and decision-making, optimizing operational indicators, and driving emerging businesses such as Supermarket, Cross-Border Trade, and the Retail model.

Buenos Aires, Ar

* Led the definition of the strategic and operational plan, as well as strengthening the area in topics such as Strategy, Business Intelligence, Site Merchandising, and Promotions, tripling the country's growth rate* Guided the structuring of new businesses in Supermarket and Cross-Border Trade, doubling their penetration in the first year

São Paulo, São Paulo, Br

Led the definition of the commercial and business strategy, identifying enablers to achieve objectives, optimizing the mix of retail and marketplace models, increasing participation in new categories such as beauty, and improving inventory management, resulting in positive effects on growth, margin, and cash flow

San Francisco, California, Us

* Led the cluster composed of 11 countries with different contexts, establishing the strategy for each based on their stage, and planning and executing the closure of operations in 3 of the countries* Coordinated the steps to take in each country at the start of the pandemic, capturing opportunities with new restaurants and partners, supporting immediate needs, and improving business results

Las Condes, Región Metropolitana De Santiago, Cl

* Managed financial results and business indicators, improving the company's margin and offsetting macroeconomic and industry factors.* Led the centralization of several processes in the financial and administrative area to a corporate structure, and accompanied model changes like the sale of ancillaries and fare families.

Las Condes, Región Metropolitana De Santiago, Cl

Coordinated the turnaround process following LATAM's entry into Colombia with the acquisition of Aires, supporting different areas through financial management and indicators, the implementation of continuous improvement initiatives, and investment decision-making, achieving a path of continuous improvement in the company's results

Las Condes, Región Metropolitana De Santiago, Cl

Led and participated in the post-acquisition process of LAN's purchase of Aires from the financial and management areas, managing matters related to branding, investments, contracts, processes, among others

Us

Led projects for various multinational companies, focusing on enhancing the effectiveness of their sales forces and optimizing sales costs, resulting in increased revenues, greater commercial rigor, and reduced costs, respectively

Us

Collaborated in the commercial transformation of a multinational company by implementing a new sales methodology along with an organizational and process redefinition, resulting in increased revenues

Boston, Massachusetts, Us

Us

* Participated in long-term strategic projects with various financial groups in the Andean region, Central America, and the Caribbean, successfully defining concrete roadmaps for the coming years.*Co-led the definition and implementation of value capture initiatives for a company post-acquisition, achieving a clear plan to capture identified synergies.

Mba

Industrial Engineering, Operations Research And Finance