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Lina Montero Soto Email & Phone Number
Director and Communication Strategist
at
Good Gravy
1 work email found
@goodgravy.co.nz
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Director and Communication Strategist
Location
New Zealand
Company size
Who is Lina Montero Soto? Overview
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Quick answer
Lina Montero Soto is listed as Director and Communication Strategist at Good Gravy, a with 2 employees, based in New Zealand. AeroLeads shows a work email signal at goodgravy.co.nz and a matched LinkedIn profile for Lina Montero Soto.
Lina Montero Soto previously worked as Director & Communication Strategist at Good Gravy and Founder/Brand Strategy at Mágico. Lina Montero Soto holds Bbus, Marketing from Auckland University Of Technology.
Company email context
Email format at Good Gravy
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{first}@goodgravy.co.nz
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Profile bio
About Lina Montero Soto
If you’re a marketer for a company that is doing good, you might be feeling frustrated because:- Pressure on marketing forces activities to focus on the functional benefits of the product and not on the emotional benefits - There are too many opinions diluting the marketing strategy or creative campaigns leading to average results- Your agency is expensive, and you’re not getting the client care you need or the results you wantIf any of these feel familiar - I totally understand your frustration. I’ve worked in the advertising industry for over two decades. I’ve seen what happens when everyone in the business thinks they’re a marketer and provides their opinions on how they think things should be done. I’ve worked for agencies in big fancy offices and seen new graduates being put in charge of a client account without much oversight.It’s been my mission to bring calm to the chaos and do better. I founded Good Gravy with a mission to help businesses be great. Everything we do for our clients is driven by our Do Good. Be Great approach. The approach is based on 3 key pillars:Truth - Do good by fighting for deep audience insights Creativity - Do good with creative work that honours the needs of your audience Community - Do good by nurturing relationships that serve your audience and your community This approach provides a roadmap for the whole organisation to follow. It means internal opinions can be weighed against the actual needs of the audience.The Good Gravy team is made up of seasoned experts who work on your business. We don’t hand you off to less experienced people. We’ve ditched the fancy offices to keep overheads low, and we pass those savings on to you. If you want to be the star of the dish - we’ve got the gravy that will make you stand out. Let's talk and see if we can Do Good and Be Great together. You can learn more here: www.goodgravy.co.nz
Listed skills include Integrated Marketing, Creative Direction, Advertising, Emerging Markets, and 29 others.
Current workplace
Lina Montero Soto's current company
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Good Gravy
17 roles · 30 years
Lina Montero Soto work experience
A career timeline built from the work history available for this profile.
Director & Communication Strategist
CurrentI founded and lead Good Gravy. We're a full-service advertising agency with a simple recipe: introduce talented creative thinkers to passionate open-minded marketers - and create deliciously powerful results. And that’s exactly what we started doing in 2017; bringing all the right ingredients together - designers, writers, digital gurus, editors, art directors, strategists, PR, event planners and fresh thinkers - to help businesses with their marketing conundrums. We’re a collective with decades of experience creating magic for businesses of all sizes. It’s our approach to marketing that sets us apart from traditional full-service agencies. Good Gravy is about your needs.Your hurdles.Your bottlenecks.Your pressure points.Your audience.Your results. It’s how we decided to approach things when we felt the agencies we came from had lost focus on what matters. First, we listen so we can understand your perspective. Then we apply our experience and insights to streamline the process for you. From strategy to inception, implementation and evaluation, we make it easy for you.When you sit down at the table with Good Gravy, you can say goodbye to dealing with egos and paying unnecessary overheads. Good Gravy brings everything together, effortlessly. What should you look for in a marketing agency? An agency that can quickly identify your challenges and pain points (from your point of view)An agency that is proactiveAn agency with a proven record of solving problemsAn agency whose key team members are available to you throughout your campaign journeyAn agency that offers full transparencyAn agency with a trustworthy reputation and demonstrated expertiseAn agency with the right culture fit for you and your teamAn agency that understands that success is measured through results and ROI, not awards. Sound like someone you could work with? Great, let’s chat. Talk to me on 02108182041 or hello@goodgravy.co.nz
Oct 2017 - Present
Founder/Brand Strategy
Current
Mágico
We’re a nimble team of marketing specialists who use insights and creativity to connect your brand and audience in magical ways. Our strength is knowing how a good marketing idea works. From strategy to inception to implementation to evaluation, we enjoy every moment. And because we’re from a broad range of backgrounds, our experts will make everything as easy as possible for you. If you’re a brand, marketing or communications manager, we’ll get to know your brand strategy, give you unforgettable ideas that respect your budget, and deliver on time.
Sep 2017 - Present
Founder Make Eco Easy
Current
Make Eco Easy
Make Eco Easy is on a mission to find the people, products and groups that champion the environment. I’m putting my eco-awkward hand up and asking for help so I can leave this place better than when I arrived.
Sep 2019 - Present
Director & Brand Engagement Strategist
Communitas Nz
COMMUNITAS is a collaboration. We match trusted and brilliant digital strategists, creatives and communication makers to solve business or marketing challenges. Together we collaborate to curate a unique solution for marketing needs.
Feb 2016 - Nov 2018
Senior Account Director
Dec 2016 - Sep 2017
Creative Strategist / Freelancer
I’m a creative fan-girl. I’ve been in advertising for 15 years – working locally and internationally. I truly believe strong creative with a solid strategic platform can solve any business challenge.I have huge respect for the creative & entrepreneurial process. As a creative strategist, I’m constantly listening to what’s not being said so I can find quality insights and engineer briefs that allow film/ content creatives and clients to win. I have energy, passion, and plenty of business nous. Besides creating the strategy, I pull everyone together, keep them on track and deliver projects on time and to budget.
Mar 2016 - Dec 2016
Business Director
Mar 2015 - Dec 2015
Senior Account Director
Mar 2014 - Feb 2015
Business Director(Global)
Jul 2012 - Dec 2013
Regional Group Account Director (Apac)
Feb 2008 - Jul 2012
Account Director Nz
Aug 2005 - Feb 2008
Account Director Nz Brand & Digital
Aug 2004 - Aug 2005
Account Director Nz Brand & Digital
Feb 2003 - Aug 2004
Senior Account Manager Nz
Jun 2001 - Feb 2003
Account Executive Nz, Wellington
Aim Proximity
Feb 2000 - Feb 2001
Marketing Coordinator
1997 - 1999
~2 yrs
2 education records
Lina Montero Soto education
Bbus, Marketing
Education record
FAQ
Frequently asked questions about Lina Montero Soto
Quick answers generated from the profile data available on this page.
What company does Lina Montero Soto work for?
Lina Montero Soto works for Good Gravy.
What is Lina Montero Soto's role at Good Gravy?
Lina Montero Soto is listed as Director and Communication Strategist at Good Gravy.
What is Lina Montero Soto's email address?
AeroLeads has found 1 work email signal at @goodgravy.co.nz for Lina Montero Soto at Good Gravy.
Where is Lina Montero Soto based?
Lina Montero Soto is based in New Zealand while working with Good Gravy.
What companies has Lina Montero Soto worked for?
Lina Montero Soto has worked for Good Gravy, Mágico, Make Eco Easy, Communitas Nz, and Raydar.
How can I contact Lina Montero Soto?
You can use AeroLeads to view verified contact signals for Lina Montero Soto at Good Gravy, including work email, phone, and LinkedIn data when available.
What schools did Lina Montero Soto attend?
Lina Montero Soto holds Bbus, Marketing from Auckland University Of Technology.
What skills is Lina Montero Soto known for?
Lina Montero Soto is listed with skills including Integrated Marketing, Creative Direction, Advertising, Emerging Markets, Fmcg, Shopper Marketing, Brand Activation, and Btl Activations.
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