Lina Montero Soto

Lina Montero Soto Email and Phone Number

Director and Communication Strategist @ Good Gravy
New Zealand
Lina Montero Soto's Location
New Zealand, New Zealand
Lina Montero Soto's Contact Details

Lina Montero Soto work email

Lina Montero Soto personal email

n/a
About Lina Montero Soto

If you’re a marketer for a company that is doing good, you might be feeling frustrated because:- Pressure on marketing forces activities to focus on the functional benefits of the product and not on the emotional benefits - There are too many opinions diluting the marketing strategy or creative campaigns leading to average results- Your agency is expensive, and you’re not getting the client care you need or the results you wantIf any of these feel familiar - I totally understand your frustration. I’ve worked in the advertising industry for over two decades. I’ve seen what happens when everyone in the business thinks they’re a marketer and provides their opinions on how they think things should be done. I’ve worked for agencies in big fancy offices and seen new graduates being put in charge of a client account without much oversight.It’s been my mission to bring calm to the chaos and do better. I founded Good Gravy with a mission to help businesses be great. Everything we do for our clients is driven by our Do Good. Be Great approach. The approach is based on 3 key pillars:Truth - Do good by fighting for deep audience insights Creativity - Do good with creative work that honours the needs of your audience Community - Do good by nurturing relationships that serve your audience and your community This approach provides a roadmap for the whole organisation to follow. It means internal opinions can be weighed against the actual needs of the audience.The Good Gravy team is made up of seasoned experts who work on your business. We don’t hand you off to less experienced people. We’ve ditched the fancy offices to keep overheads low, and we pass those savings on to you. If you want to be the star of the dish - we’ve got the gravy that will make you stand out. Let's talk and see if we can Do Good and Be Great together. You can learn more here: www.goodgravy.co.nz

Lina Montero Soto's Current Company Details
Good Gravy

Good Gravy

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Director and Communication Strategist
New Zealand
Website:
goodgravy.co.nz
Employees:
2
Lina Montero Soto Work Experience Details
  • Good Gravy
    Director And Communication Strategist
    Good Gravy
    New Zealand
  • Good Gravy
    Director & Communication Strategist
    Good Gravy Oct 2017 - Present
    Auckland, New Zealand
    I founded and lead Good Gravy. We're a full-service advertising agency with a simple recipe: introduce talented creative thinkers to passionate open-minded marketers - and create deliciously powerful results. ‍And that’s exactly what we started doing in 2017; bringing all the right ingredients together - designers, writers, digital gurus, editors, art directors, strategists, PR, event planners and fresh thinkers - to help businesses with their marketing conundrums. We’re a collective with decades of experience creating magic for businesses of all sizes. It’s our approach to marketing that sets us apart from traditional full-service agencies. Good Gravy is about your needs.Your hurdles.Your bottlenecks.Your pressure points.Your audience.Your results. It’s how we decided to approach things when we felt the agencies we came from had lost focus on what matters. ‍First, we listen so we can understand your perspective. Then we apply our experience and insights to streamline the process for you. ‍From strategy to inception, implementation and evaluation, we make it easy for you.‍When you sit down at the table with Good Gravy, you can say goodbye to dealing with egos and paying unnecessary overheads. ‍Good Gravy brings everything together, effortlessly. What should you look for in a marketing agency? An agency that can quickly identify your challenges and pain points (from your point of view)An agency that is proactiveAn agency with a proven record of solving problemsAn agency whose key team members are available to you throughout your campaign journeyAn agency that offers full transparencyAn agency with a trustworthy reputation and demonstrated expertiseAn agency with the right culture fit for you and your teamAn agency that understands that success is measured through results and ROI, not awards. Sound like someone you could work with? Great, let’s chat. Talk to me on 02108182041 or hello@goodgravy.co.nz
  • Mágico
    Founder/Brand Strategy
    Mágico Sep 2017 - Present
    Auckland, New Zealand
    We’re a nimble team of marketing specialists who use insights and creativity to connect your brand and audience in magical ways. Our strength is knowing how a good marketing idea works. From strategy to inception to implementation to evaluation, we enjoy every moment. And because we’re from a broad range of backgrounds, our experts will make everything as easy as possible for you. If you’re a brand, marketing or communications manager, we’ll get to know your brand strategy, give you unforgettable ideas that respect your budget, and deliver on time.
  • Make Eco Easy
    Founder Make Eco Easy
    Make Eco Easy Sep 2019 - Present
    Auckland, New Zealand
    Make Eco Easy is on a mission to find the people, products and groups that champion the environment. I’m putting my eco-awkward hand up and asking for help so I can leave this place better than when I arrived.
  • Communitas Nz
    Director & Brand Engagement Strategist
    Communitas Nz Feb 2016 - Nov 2018
    Auckland, New Zealand
    COMMUNITAS is a collaboration. We match trusted and brilliant digital strategists, creatives and communication makers to solve business or marketing challenges. Together we collaborate to curate a unique solution for marketing needs.
  • Raydar
    Senior Account Director
    Raydar Dec 2016 - Sep 2017
    New Zealand
  • Film Construction
    Creative Strategist / Freelancer
    Film Construction Mar 2016 - Dec 2016
    Auckalnd
    I’m a creative fan-girl. I’ve been in advertising for 15 years – working locally and internationally. I truly believe strong creative with a solid strategic platform can solve any business challenge.I have huge respect for the creative & entrepreneurial process. As a creative strategist, I’m constantly listening to what’s not being said so I can find quality insights and engineer briefs that allow film/ content creatives and clients to win. I have energy, passion, and plenty of business nous. Besides creating the strategy, I pull everyone together, keep them on track and deliver projects on time and to budget.
  • Hotfoot
    Business Director
    Hotfoot Mar 2015 - Dec 2015
    Auckland, New Zealand
  • Geometry Global
    Senior Account Director
    Geometry Global Mar 2014 - Feb 2015
    Auckland, New Zealand
  • Grey London
    Business Director(Global)
    Grey London Jul 2012 - Dec 2013
    London, United Kingdom
  • Grey Group Pte Ltd
    Regional Group Account Director (Apac)
    Grey Group Pte Ltd Feb 2008 - Jul 2012
  • Grey Group
    Account Director Nz
    Grey Group Aug 2005 - Feb 2008
  • Dna Design
    Account Director Nz Brand & Digital
    Dna Design Aug 2004 - Aug 2005
  • Grey Group
    Account Director Nz Brand & Digital
    Grey Group Feb 2003 - Aug 2004
    New Zealand
  • Grey Group
    Senior Account Manager Nz
    Grey Group Jun 2001 - Feb 2003
  • Aim Proximity
    Account Executive Nz, Wellington
    Aim Proximity Feb 2000 - Feb 2001
  • Aa Insurance Ltd
    Marketing Coordinator
    Aa Insurance Ltd 1997 - 1999

Lina Montero Soto Skills

Integrated Marketing Creative Direction Advertising Emerging Markets Fmcg Shopper Marketing Brand Activation Btl Activations Category Creation Brand Architecture Brand Management Crm Customer Insight Digital Marketing Digital Strategy Leadership Marketing Marketing Strategy Marketing Communications Categorization Brand Development Customer Experience Brand Engagement Branding And Identity Online Advertising Creative Strategy Digital Media Consumer Insight Direct Marketing Social Media Marketing Management Fast Moving Consumer Goods Art Direction

Lina Montero Soto Education Details

Frequently Asked Questions about Lina Montero Soto

What company does Lina Montero Soto work for?

Lina Montero Soto works for Good Gravy

What is Lina Montero Soto's role at the current company?

Lina Montero Soto's current role is Director and Communication Strategist.

What is Lina Montero Soto's email address?

Lina Montero Soto's email address is li****@****rey.com

What schools did Lina Montero Soto attend?

Lina Montero Soto attended Auckland University Of Technology, Epsom Girls' Grammar School.

What skills is Lina Montero Soto known for?

Lina Montero Soto has skills like Integrated Marketing, Creative Direction, Advertising, Emerging Markets, Fmcg, Shopper Marketing, Brand Activation, Btl Activations, Category Creation, Brand Architecture, Brand Management, Crm.

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