Lina Östlund Email & Phone Number

Sweden

Oslo Skin Lab was founded in 2017 to develop safe and well-documented skin care from within. Today, the product portfolio consists of three products: The Solution Beauty Collagen, The Beauty Pearls and The Glow.→ Responsible for strengthening customer loyalty and reducing churn→ Handles all communication (digital and physical) towards active subscribers→ Manages and optimizes marketing automation through CRM system Salesforce for new and passive subscribers, as well as leads→ Responsible for monthly newsletters and all related content→ Proposed news ways of working in terms of how the organization should work internationally with content creation for the newsletters. This was then implemented, resulting in a more efficient way of working for all 9 markets

Stockholm

Bruce gives its users the opportunity to train at tons of different studios and gyms with one single membership.→ Managed communication towards active and passive customers, in app and through newsletters→ Responsible for the digital marketing→ Point of contact with SoMe agency→ Managed collaborations with influencers and ambassadors→ Created content for the digital channels and acted as community manager→ Worked proactively to create a structure on how to work more data-driven in marketing

Stockholm

Nordisk Film is involved in over 50 feature films each year, with cinema premieres around the Nordic region.→ Promoted from Social Media Manager to this role, and thereby had the opportunity to participate in a course in informal leadership.→ Responsible for international film launches on the Swedish market→ Based on the budget and objectives, develop a marketing plan→ Briefed and worked closely with the media agency→ Responsible for the social media team in Sweden, consisting of an employee and an intern→ Selection of film launches: After We Collided (result: 30% above estimated cinema visits) Knives Out (result: 52% above estimated cinema visits), After (result: 53% above estimated cinema visits)

Stockholm

→ Became the first to have the role as Social Media Manager after a decision was made to handle everything related to social media in-house instead of externally.→ Responsible for all purchased social media campaigns for film launches on the Swedish market, both for cinema but also for home entertainment (digital purchase and digital rental of films), which were around 30-40 SoMe-campaigns each year.→ Set up SoMe-strategies for each individual title→ Bought, optimized and evaluated the SoMe-campaigns→ Handled reporting to internal and external stakeholders→ Created SoMe-content in adobe software and wrote copy for posts→ Community management

Stockholm

Inte bara posten is a full-service company that deliver service all over the world. Today, the company consists of the following business areas: courier services, handicraft services, fruit delivery and recruitment.→ Became one of three employees who were tasked with jointly shaping and setting up the structure for the marketing department (a function hadn’t exist before).→ Responsible for all digital marketing for three of the business areas: event, fruit delivery and recruitment, including social media, press releases and newsletters.→ Managed collaborations→ Built and administered the website for the fruit delivery department→ Planned and executed marketing related events and activities

Stockholm

Retail Knowledge is one of Sweden's leading companies in recruitment, sourcing and staffing of operational and strategic services for retail chains and brand suppliers.→ Hired as a shop assistant at NK and worked mostly in the following department stores: J.Lindeberg, NK Herrtrend, NK Women's Underwear, Michael Kors, Tommy Hilfiger Women and NK Fashion.→ Working in different departments required flexibility and the ability to adapt quickly, in order to provide the best possible service to the different customer groups and thus assist the store in achieving sales targets.

Stockholm

Project assistant - internship at PS Occasion (formerly PS Communication)→ Assisted the project team with both operational and administrative tasks→ Researched and purchased products/services before events and managed the contact with suppliers→ Compiled final reports for completed projects/events

Stockholm

Getupdated is an international provider of innovative services in digital marketing. They offer services such as: search engine optimization, AdWords, conversion optimization, social media, web design and content marketing.→ Conducted sales meetings and consulted companies on how they could improve their visibility on the internet (mainly through SEO and AdWords)→ Worked towards sales targets

Stockholm

→ Prospected potential customers and initiated contact→ Booked and coordinated meetings for the sales team I belonged to

Stockholm

→ Carried out typical receptionist duties such as welcoming visitors, answering e-mails and phone calls, but I also handled group training bookings and were selling memberships for the gym.

Bachelor'S Degree, International Business, Marketing, Distinction

Activities and Societies: GEMITC Finance Society -International Advertising and Public Relations -Digital Marketing -Sport Marketing.

Inriktning Juridik