Lina Vanessa Andrade Muñoz Email & Phone Number

Bogota, D.C., Capital District, Colombia

Desarrollo y ejecución de estrategias de comunicación para impulsar el cumplimiento de los objetivos de los clientes.Fortalecimiento de la comunicación integral de la marca y asesoría en manejo de crisis.

Bogota, D.C., Capital District, Colombia

Implementación de estrategias de marketing digital, incluyendo perfilamiento de clientes, benchmarking y marketing de influencers, que contribuyeron a un aumento en las ventas de productos naturales.Gestión de campañas de embudo de conversión y retargeting que optimizaron la conversión de leads y retención de clientes.

Bogota

Provide professional services to the Press Advisory Office in the design andarticulation of internal and/or external strategies for the correct dissemination, promotion andsocialization of the Ministry's management

Bogota, D.C., Capital District, Colombia

Creación y ejecución de la estrategia de marketing para LATAM, impulsando la captación de clientes potenciales y consolidando la presencia de la marca en el mercado regional.Desarrollo y gestión de campañas de webinars para el centro educativo ISOTOPO, generando leads calificados a través de email marketing y freemium advertising.

Bogota

Main Responsibilities:Create Internal Communications Area, guaranteeing communication between CEO and employees in the countries with Ilumno presence: Miami, Colombia, Panama, Costa Rica, Brazil, Argentina, Chile and Paraguay.Prepare and execute the Global Internal Communication Plan.Create and implement a global external and internal digital strategy.Create CEO's content releases for stakeholders located in the different countries with Ilumno presence.Lead the global e-mail marketing strategy.Lead the planning and realization of face-to-face communication events between the CEO and employees: Regional Webex and Town Halls with countries with Ilumno presence: Miami, Colombia, Panama, Costa Rica, Brazil, Argentina, Chile, and Paraguay.Lead and global plan engagement campaigns in partnership with HR.Create content to meet the requirements of strategic support areas globally.Support national and international events.Crisis management.Most outstanding achievements:100% implement an internal communication strategy.Generate 90% of CEO positioning internally.Promote 100% internal communication culture.Position the communications area.Create digital and face-to-face spaces for strategic communication, with the participation of 90% of employees.Create e-mailing strategies, impacting stakeholders, achieving a 75% open rate.Create engagement campaigns under marketing concepts, which achieved 80% recall.

Bogota

Main Responsibilities:Plan and execute relationship mass media strategy (free press) of Bayer branches: agriculture, animal care, and Social Responsibility.Participate and contribute to the construction of the digital strategy and 360 ° communications plan.Classify and quantify notes published in national and regional media, determining the value of PR and impact on Budget.Events and press conferences with national and regional media participation.Provide advice on the construction of external communication strategies.Contribute ideas for internal events realization and relationship with the media.Most outstanding achievements:Achieve innovative ideas for the relationship with the media, experiential spaces that represented 90% of the satisfaction journalists.Achieve publication of strategic information of the business units in charge, in national media.

Bogota

Main Responsibilities:Reset the Internal Communications Area.Prepare and execute the annual strategic plan for internal communication.Diagnose semiannually the status of internal communication.Plan and execute the e-mail marketing strategy.Plan and create content for internal media and classroom spaces.Lead and implement technology projects: Intranet and internal television channel.Participate and contribute to the construction of the digital strategy.Implement face-to-face spaces: the network of internal communication managers and primary teams for the internalization of strategic information.Events with the executive presidency.Plan, develop and execute engagement campaigns.Advise areas of strategic support for the attention of internal communication requirements.Most outstanding achievements:Implement 100% technology projects.Increase internal communication satisfaction by 30%, from 60% internal satisfaction to 90%.Achieve 85% satisfaction on internal media.Achieve satisfaction of 90% of the participants in contact spaces.Achieve 95% participation of communication managers.

Armenia

Main Responsibilities:Develop and execute the relationship strategy with the media.Develop and implement the digital strategy.Hold events with merchants and press conferences with media.Plan and create content for institutional media: newspaper, magazine, and radio program.Prepare press releases, radio spots, digital and print press notices.Plan and execute advertising campaigns for the company and the business sector.Lead the social responsibility program ‘Feed a musical hope’.Lead internal communication actions.Crisis managementMost outstanding achievements:100% implement relationship strategy with mass media.100% implement a digital strategy.Achieve greater positioning of the trade union entity in the media.Achieve 90% satisfaction with the media about the strategy of relationship with the public of interest.Effective realization in 100% of the institutional media.Increase in 10% of the participants in the social responsibility program, for a total of 90 members.

Armenia

Planning and executing free press strategy with regional media.Planning traditional marketing strategies.Creation of external communication contents. Implementation of external communication systems. Execution of commercial campaigns.

Armenia

Search and writing morning news Broadcast interviews on air and recorded.Make coverage of official sources and press conferences.Perform reporting and information chronicles.

Armenia

Armenia

Guide the department of customer service and marketing.Support administrative processes for qualified and complementary face-to-face education apprentices.Support virtual education through the virtual platform of SENA.

Armenia

Investigate and write news for morning and meridian news. Conduct pre-recorded and air interviews.Organize information agenda. Invite special guests.

Armenia

Implement the strategic communications plan, focus on community communication. Planning and execute the free press strategy. Implement media to promote citizen participation

Armenia

Investigate and write news for the morning and meridian news. Conduct live interviews of special guests and listeners. Lead weekly summary and participation sections for listeners. Plan and lead the participation of special guests.

Armenia

Research, write and publish articles for institutional bulletin.Host institutional support of spokespersons in regional media. Host Events and institutional news. Writing decrees, resolutions and speeches.

Diagnose Communication Flows. Present proposals for practical solutions to diagnostic results. To highlight: this practice was qualified as MERITORY by the Faculty of Social Communication of the University of Quindío.

Curso, Publicidad Avanzada En Redes Sociales, Curso

Digital Marketing And E-Commerce, Master

Human Resources Management, Recursos Humanos, Especialista

Social Communicator And Journalism Emphasis Organizational Communication, Communication And Media Studies, Pregrado