Founder and director of the communications and public relations agency SmartPR. Communications professional with extensive experience in public relations and strategic communications. During the last 20 years, I have dedicated myself to study and learn about these areas, which has allowed me to understand the importance and value of the message and reputation. In the last 8 years, I have led the Public Relations and Strategic Communications Consultancy SmartPR, where we have had the opportunity to advise more than 85 companies to connect with their key audiences. During this time, I have developed skills in areas such as strategic planning, organizational communication, content production, knowledge management and change management. I have a Master's Degree in Prospective and Strategic Thinking, as well as two specializations in Corporate Communication and Regulation and Management of Telecommunications and New Technologies. These specializations have allowed me to apply my knowledge in the real world and develop skills in areas such as communication and culture, social networks, social selling, public speaking and presentations, and crisis communication. My skills and experience have allowed me to lead teams in successful projects and apply my skills to help companies achieve their communication and reputation goals. I specialize in connecting companies with their audiences and innovating their communication. Winner of the World Communication Forum Association's Best PR Leader award - WCFA 2022. Welcome to the place where we #MakeSmartPR.