Lina I. Vanidhis Email & Phone Number

Nicosia, Cy

Greece-Cyprus-Us-Uk

I'm a Marketing Transformation & Communication Strategist Consultant. I specialize in innovating marketing strategies, bridging Web2 & Web3, and fostering genuine human connections to propel organizations in the digital realm. My expertise includes pioneering marketing visions, long-term strategy planning, revamping consumer engagement, and optimizing the marketing process for efficiency and impact.Strategic Communication: Mastering communication strategy development and supervision to craft captivating narratives that resonate with audiences across diverse channels.Brand Visionary: Guiding brands through brand strategy development and supervision, transforming their identity into a powerful force in the competitive market.Digital & Social Media: Devising cutting-edge digital and social media strategies to create meaningful connections and drive engagementProject Management: Expertly managing digital projects from conception to execution, ensuring seamless delivery of innovative campaigns and initiatives.Social Media Content: Creating compelling social media content strategies that enhance brand presence, and spark meaningful interactions.Business Development: Identifying and nurturing new business opportunities to fuel growth and expand the brand's reach in untapped markets.Client Service Consultation: Offering expert guidance on Client Service Managers' roles and responsibilities within advertising agencies, ensuring streamlined operations and exceptional client experiences.Indicative Clients:OPAP Cyprus | CYTitan Greece (Titan Cement Group) | GRPROTO (Protofanoussis SA) | GRReGeneration | GRDomissima | GRZINI Boutique | GRMED luxurious label | GRMediterranean Cosmetics | GRCherrybox | GRCollaborations:PwC Cyprus | CYPwC Experience Center Cyprus | CYPartners VMLY&R Cyprus | CYByte Digital Agency | CYMindTheLab.io | CYSemiotik Design Agency (former Designers United) | GRAmbigram | GR

Thessaloniki, Greece

As the Head of Marketing at OWS, I successfully restructured and led the Marketing Department, fostering agility and team management. I orchestrated branding strategies across multiple markets and spearheaded the launch of innovative e-shop platforms. My pioneering approach to communication involved leveraging Web3 and authentication technologies to engage diverse audiences effectively.Key Responsibilities:• Restructured and led the Marketing Department, creating agile procedures and managing the team.• Orchestrated branding strategy and deployment across Poland, Serbia, Czech Republic, and Pakistan markets.• Managed the successful launch of OWS's new e-shop platforms, revolutionizing the digital shopping experience.• Pioneered innovative communication strategies for diverse markets, leveraging Web3 and authentication technologies.

Thessaloniki

As the Group Account Planning & Operations Manager at Admine, I led and optimized the agency's accounts, driving successful communication and 360 campaign strategies for diverse clients. My role included brand strategy development, digital campaign supervision, social campaign creative direction, and event execution oversight. Additionally, I played a key part in training mid-level Client Service executives.Key Responsibilities:• Communications strategy development & supervision• 360 campaigns management• Brand strategy development• Brand architecture development & management• Digital (web & social) strategy development & campaign supervision• Social campaigns creative direction & copywriting• Concept, design & execution supervision of corporate & promotional events (virtual & physical)• Training of mid-level Client Service executivesIndicative Clients:• Eurobank Group • AMD Telecom & Rout• Istikbal• Elvial S.A. - one of the largest and most well-known aluminium extrusion industries in Greece• Mevgal S.A. (Macedonian Milk Industry)• Makedonia Palace Hotel (Dimera Group)• PAOK FC (Dimera Group)• Flavour Factory• Michelin Greece• RIST Hellas• METKA-EGNATIA (Mytilineos Group)

During my tenure as an Adjunct Lecturer at the University of York, City College, I had the privilege of teaching classes in the division of Business Administration at both the post-graduate and under-graduate levels. My academic contributions spanned across the vibrant campuses of Thessaloniki (Greece) and Sofia (Bulgaria).As an educator, I led courses in two crucial areas that are essential for a well-rounded business education. Firstly, I delved into the intricacies of "Communication Process & Consumer Behavior," guiding students to understand the dynamics of communication in the context of consumer decision-making. Secondly, I engaged students in exploring the fascinating realm of "Event Management," imparting valuable knowledge and skills related to planning, organizing, and executing successful events.My passion for teaching and dedication to nurturing students' growth enabled me to create an engaging and intellectually stimulating learning environment, fostering the development of future business leaders.Courses:a. Communication Process & Consumer Behaviorb. Event Management

Thessaloniki, Greece

As a Marketing Communications Strategist at monks, I held a pivotal role in crafting and executing comprehensive brand strategies and communication plans. My expertise in digital marketing played a vital role in developing effective web and social media strategies, overseeing successful digital campaigns, and ensuring impactful online presence.My responsibilities also encompassed creating compelling social media content and closely monitoring brand pages to optimize engagement and performance.Beyond these contributions, I actively drove the company's growth through new business development initiatives, forming strategic partnerships, and actively seeking opportunities to expand the client base.Indicative Clients:• Microdiagnostics Private Cyto/Histopathology Labs• Proto (Protofanoussis SA)• Cherrybox• Rist Hellas

Thessaloniki, Greece

As Admine's Client Planning & Operations Director, I led a high-performing Client Service team while overseeing communications plans, brand strategy, and traditional/digital campaigns. I provided creative direction for social media campaigns and executed impactful corporate events. My role also involved managing sponsorships for a diverse clientele.Key Responsibilities:• Effectively managed and led the Client Service team, ensuring optimal staffing, training, and performance evaluation.• Spearheaded the development and deployment supervision of comprehensive communications plans, aligning strategies with clients' objectives and market trends.• Formulated and executed impactful brand strategies to position clients as industry leaders and drive sustained growth.• Led the development of both traditional and cutting-edge digital/social strategies, expertly supervising campaigns and diligently monitoring performance metrics.• Provided creative direction for social media campaigns, crafting compelling copy and visuals that resonated with target audiences and increased engagement.• Orchestrated the concept, design, and flawless execution of corporate and promotional events, leaving a lasting positive impression on attendees and stakeholders.• Successfully managed sponsorships, optimizing brand visibility and impact for a diverse and prestigious clientele.Indicative Clients:• BMW Hellas• MINI (BMW Hellas Group)• Athenian Brewery• Wellaby's• The American College of Thessaloniki• Vakalis• EPSA• Goody's• Savvikos• City Gate shopping mall (current One Salonica)• City Mall (Bucharest)• Porto Carras Resort• Porto Carras Casino• Hellenic Fabrics

Thessaloniki, Greece

• Media planning supervision (radio, print, outdoor)• Supervision & training of a junior account executive• Concept development, copywriting & design of communications materialIndicative clients• Kleemann Group • Haitoglou Bros• Porsche Northern Greece• Renault SKG• Interspot (chain store)Selected achievements• Successfully followed through all media plans to meet originally set objectives• Contributed to the rising sales course of Porsche Northern Greece via communication plans design & implementation

Thessaloniki, Greece

• Brand ID development of clients handled• Creative concept strategy development• Media planning supervision (TV, radio, print, outdoor) • Copywriting (radio & print campaigns)• In charge of agency’s production projectsIndicative clients• The American College of Thessaloniki (ACT)• Helexpo• Holiday Inn Thessaloniki• HELIOS• Metaxiotis• Fibrotermica• STATHISSelected achievements• Fast tracked from an junior executive to an account manager• Delivered a 25% increase in ticket sales for ΔΕΘ, for 2 consecutive years• Achieved a 40% sales increase for HOT POT take-away & delivery service • Conducted market launch plans for 2 new products (construction sector)

Master'S In Business Administration (Mba), Business Administration

Activities and Societies: President of the MBA class

Bachelor Of Business Administration (Ba)

Education record