Lina Yakunina Email & Phone Number

Zürich, Zh, Ch

Zurich, Switzerland

Switzerland

I am engaged in voluntary work, contributing to the tech community in Switzerland. Our mission is to eliminate the gender gap in tech by attracting and retaining women in the industry. We are achieving this by providing learning and networking experiences, creating a diverse community, and highlighting role models.

Switzerland

Geneva Area, Switzerland

Led key Product-Led Growth initiatives to increase in user activation, product adoption, and user retention.Key responsibilities:• Drove product strategies aligned with ideal customer profiles and evolving business objectives, including crucial product launches and improvements, self-service onboarding optimization, and seamless feature deprecation• Prioritized product roadmap by conducting experiments, analyzing data, and implementing user feedback• Collaborated with the… Show more Led key Product-Led Growth initiatives to increase in user activation, product adoption, and user retention.Key responsibilities:• Drove product strategies aligned with ideal customer profiles and evolving business objectives, including crucial product launches and improvements, self-service onboarding optimization, and seamless feature deprecation• Prioritized product roadmap by conducting experiments, analyzing data, and implementing user feedback• Collaborated with the Engineering, Design, Data teams, Sales and Customer Success, and C-level executives to align product strategy with business goals, customer needs, technical feasibility, and market opportunities• Worked closely with the Lead Designer on user journeys, wireframes, prototypes, information architecture, UX microcopy, and A/B tests• Ran user research and engaged with customers and users through G2 reviews, in-app surveys, and interviews to gain insights into ICPs needs and pain points• Identified quarterly OKRs for the Product Pod and set up KPIs to track feature usage• Partnered with Marketing, Sales, and Customer Success teams to gain market insights and contributed to market intelligence by analyzing market trends and studying customer behaviorKey results:• 36% YoY annual recurring revenue and 40% YoY avg. revenue per account growth• Entered G2’s best software list in 2022, gained the leader badge for 7 consecutive quarters*Gmelius (YC-backed B2B SaaS startup) is a collaboration platform to share emails, manage projects, and automate daily workflows inside Gmail. Show less

Geneva, Switzerland

Developed and executed go-to-market strategies for new product features and updates.Key responsibilities:• Analyzed market trends, conducting competitor analysis, studying customer problems and needs, and identifying new growth opportunities• Drove awareness, consideration, and adoption from marketing to sales to customer success initiatives• Conducted user research and analyzed product usage data to identify growth opportunities, create buyer personas and customer… Show more Developed and executed go-to-market strategies for new product features and updates.Key responsibilities:• Analyzed market trends, conducting competitor analysis, studying customer problems and needs, and identifying new growth opportunities• Drove awareness, consideration, and adoption from marketing to sales to customer success initiatives• Conducted user research and analyzed product usage data to identify growth opportunities, create buyer personas and customer journeys• Translated technical product updates into engaging content for each customer segment through feature pages, blog posts, use cases, chatbot interactions, and help articles• Engaged with customers and users through G2 reviews, community, and interviews to gain insights into their needs and pain points• Equipped Sales and Marketing teams with collaterals —one-pagers, slide-decks, video tutorials, ROI calculator, infographics, interactive demos, and case studies• Partnered with an SEO agency to expand our online footprintKey results:• 19% avg. MoM growth for the sign-up rate and 18% for website visits• 55% avg. open rate for onboarding cadences and 31% for the monthly newsletter Show less

Geneva Area, Switzerland

• Supported mentees (teenage girls) in building creative skills by encouraging self-directed learning • Planned, developed and delivered content in order to attract more girls to the program and to build the community of girls online The mission of Empowerment Lab is to empower girls and women with the core skills of the 21st century such as creativity, technology and life-long learning.*This job was delivered on a voluntary basis

• Developed and executed user acquisition strategy for qualitative and quantitative research, minimizing churn and time to convert• Provided project management support and delivery to the HQ team, by analyzing user survey data and turning it into actionable market insightsKey results:• In 6 months, built and maintained a team of 30 local leaders and 11K+ active mobile app users in targeted marketsStreetbees is an international Market Research startup. It connects clients… Show more • Developed and executed user acquisition strategy for qualitative and quantitative research, minimizing churn and time to convert• Provided project management support and delivery to the HQ team, by analyzing user survey data and turning it into actionable market insightsKey results:• In 6 months, built and maintained a team of 30 local leaders and 11K+ active mobile app users in targeted marketsStreetbees is an international Market Research startup. It connects clients (Coca-Cola, L’Oréal, Nestlé and more) with real people on the ground to gather real-time insights. With the power of Artificial Intelligence and geolocation technology, Streetbees collects data from anyone, anywhere in the world in an affordable way. Show less

Lille Area, France

The Wedge is a digital creative studio that partners with startups and small businesses to provide them design services such as branding, user experience and product design. We design not only products that are functional but that also deliver great customer experience. We are inspired by nature, technology and bold ideas.In today’s world, engineering alone is not enough to differentiate yourself and become a market leader. We see design as a business tool that can help you stand out… Show more The Wedge is a digital creative studio that partners with startups and small businesses to provide them design services such as branding, user experience and product design. We design not only products that are functional but that also deliver great customer experience. We are inspired by nature, technology and bold ideas.In today’s world, engineering alone is not enough to differentiate yourself and become a market leader. We see design as a business tool that can help you stand out and achieve your goals early on.As a final master project with 2 other friends we created the Wedge.While working on the business plan, I:• Analyzed the current market trends, focusing on the French and European markets in general• Developed Sales and Marketing strategies Show less

Paris Area, France

Explora by EDHEC is a highly selective digital fast-track training program. • Client: BETC DIGITAL for Valrhona (premium B2B chocolate brand)• Objective: Increase customer engagement• Working-on aspects: Analyzed the market and the needs of our client, determined the main KPIs, ran deep interviews with potential users, identified user journeys• Final output: Created the complete application design and built the prototype of the application. You can see it here:… Show more Explora by EDHEC is a highly selective digital fast-track training program. • Client: BETC DIGITAL for Valrhona (premium B2B chocolate brand)• Objective: Increase customer engagement• Working-on aspects: Analyzed the market and the needs of our client, determined the main KPIs, ran deep interviews with potential users, identified user journeys• Final output: Created the complete application design and built the prototype of the application. You can see it here: http://bit.ly/2lPdRMw Show less

Paris Area, France

• Localized and implemented diffusion strategy, including community management, SEO, and social media strategies• Established connections with various NGOs, foundations, schools and universities• Maintained monthly project budget and organized community events• Tailored new programs according to the partners' needs and Sikana's mission and values• Proofread tutorials' scripts and website contentKey results:• Built and maintained a community of 200+ volunteers•… Show more • Localized and implemented diffusion strategy, including community management, SEO, and social media strategies• Established connections with various NGOs, foundations, schools and universities• Maintained monthly project budget and organized community events• Tailored new programs according to the partners' needs and Sikana's mission and values• Proofread tutorials' scripts and website contentKey results:• Built and maintained a community of 200+ volunteers• Improved internal communications and employee engagement across multiple offices by creating and managing an internal newsletter to distribute company news and announcementsSikana is an international non-profit startup in the EdTech space with the mission to empower every individual to lead a fulfilled, independent and dignified life by providing free educational and vocational videos in 12 languages. Sikana also aims to foster local initiatives by harnessing new technology and sharing knowledge, giving voices to the communities and equipping them with the learning resources and the tools they need to help them grow. Show less

Levelup! Product Management Program, Product Management

LevelUp! is a 6-months in-person mentoring program filled with the latest practices in lean product management covered by experienced.

Master'S Degree, Marketing/Marketing Management, General

Master'S Degree, Business Administration And Management, General

Activities and Societies: Extreme Water Sport Association "Edhec North Race"​ - Creative Department

Bachelor Of Economics, Economics

Activities and Societies: MSU Student Union - Event Department Diploma: “The concept of cross cultural marketing in theory and practice.

Bachelor'S Degree - Exchange Student, Marketing And International Affairs

Relevant Courses: Cross Cultural Management, Organisation of the Firm, International Marketing.