Linda C.

Linda C. Email and Phone Number

Global Managing Partner | Media| Integrated Marketing Communications @ Monks
Linda C.'s Location
Bronxville, New York, United States, United States
Linda C.'s Contact Details
About Linda C.

As a Global Managing Partner at Initiative, I lead marketing transformation for some of the world's most iconic brands, leveraging my expertise in business strategy, connection planning, strategic alliances, relationship management, and negotiations. I have over twenty years of experience in managing and motivating cross-functional teams across North America, delivering strong results in both centralized and decentralized environments.My passion is to create impactful and innovative marketing solutions that drive growth and value for clients and partners, while fostering a culture of collaboration, empowerment, and excellence within the organization. I have a proven track record of forging long-term business relationships, producing immediate winning results, and implementing cost-saving measures to reinvest in higher priority expenditures.

Linda C.'s Current Company Details
Monks

Monks

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Global Managing Partner | Media| Integrated Marketing Communications
Linda C. Work Experience Details
  • Monks
    Evp, Global Media
    Monks Jul 2024 - Present
    London, England, Gb
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  • Initiative
    Global Managing Partner
    Initiative Mar 2022 - May 2024
    New York, Ny, Us
    View
  • Initiative
    Managing Director
    Initiative May 2017 - Mar 2022
    New York, Ny, Us
    View
  • Carat Usa
    Senior Vice President
    Carat Usa Jun 2014 - May 2017
    New York, New York, Us
    View
  • The Coca-Cola Company
    Vice President Integrated Marketing, Canadian Business Unit
    The Coca-Cola Company Feb 2012 - Mar 2014
    Atlanta, Ga, Us
    Lead the Integrated Marketing team to provide thought leadership in the areas of Connection Planning, Strategic Alliances, Insights, Process and Agency Relations for all Company brands within Canada; a top performing business unit within the Coca-Cola Company.Developed collaboratively, with a core group of global system leaders, a strategic vision and innovative Integrated Marketing process for the Coca-Cola system. Served as the pilot market to gather learnings and refine this process for the global roll out.
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  • The Coca-Cola Company
    Media & Interactive Integrated Communications Director
    The Coca-Cola Company Aug 2009 - Feb 2012
    Atlanta, Ga, Us
    - Lead a team of high-performing professionals to deliver award winning Connection programs that supported brand goals, objectives, positioning and Core Creative Idea. - Negotiated media for strategic alliances (e.g. American Idol, Superbowl, Academy Awards, Facebook, MTV etc). Maximized flexibility and efficiency while delivering on brand goals.
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  • The Coca-Cola Company
    Director Shopper Strategies And Solutions
    The Coca-Cola Company Jul 2007 - Aug 2009
    Atlanta, Ga, Us
    - Developed long term and annual strategic plans, priorities and Look of Success to set merchandising standards in the Convenience Retail Channel.
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  • Care
    Director, Media And Marketing Alliances
    Care 2003 - 2007
    Atlanta, Ga, Us
    Led the rebranding architecture of CARE. Duties included:-Complete business plan development; Identification of target audience, strategic priorities, budgeting and oversight of brand communication. - Re-Launched the brand with an earned media segment on Oprah and 8 page article in O-Magazine detailing Meg Ryan’s trip to CARE projects in India.-Led the creation of innovative, integrated connections with the target audience through networking and establishing alliances with women’s groups, celebrity, corporate and media alliances.-Developed governing guidelines for CARE’s Corporate Social Responsibility (CSR) process.
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  • Coca-Cola Company
    Various Media, Marketing Asset, And Shopper Marketing Roles
    Coca-Cola Company 1996 - 2003
    Valledupar, Valledupar, Co
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Linda C. Skills

Integrated Marketing Strategy Marketing Strategy Marketing Customer Insight Brand Management Digital Marketing Social Media Marketing Interactive Marketing Market Planning Digital Strategy Mobile Marketing Marketing Communications Relationship Marketing Marketing Management Sponsorship Marketing Research Media Planning Online Advertising Shopper Marketing Leadership Brand Architecture Media Buying Social Media Content Management Cross Functional Team Leadership Advertising Digital Media Management Brand Development Competitive Analysis Business Strategy Business Planning Fast Moving Consumer Goods Account Management Strategic Planning P&l Management Online Marketing Customer Relationship Management

Linda C. Education Details

  • Niagara University
    Niagara University
    Marketing

Frequently Asked Questions about Linda C.

What company does Linda C. work for?

Linda C. works for Monks

What is Linda C.'s role at the current company?

Linda C.'s current role is Global Managing Partner | Media| Integrated Marketing Communications.

What is Linda C.'s email address?

Linda C.'s email address is lc****@****ola.com

What is Linda C.'s direct phone number?

Linda C.'s direct phone number is +191478*****

What schools did Linda C. attend?

Linda C. attended Niagara University.

What skills is Linda C. known for?

Linda C. has skills like Integrated Marketing, Strategy, Marketing Strategy, Marketing, Customer Insight, Brand Management, Digital Marketing, Social Media Marketing, Interactive Marketing, Market Planning, Digital Strategy, Mobile Marketing.

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