Linda Walker Email and Phone Number

Highly experienced Digital Media Executive with specific expertise in cultivating creative commercial partnerships across multiple platforms, rights-holders and stakeholders. Offering specialist consultancy services in music & entertainment.Business minded, creative and forward thinking, consistently surpassing sales targets. Strong stakeholder engagement skills with exceptional communication skills showcasing a creative approach to collaborating with leading digital music subscription services including Apple, Spotify, YouTube, TikTok and Amazon to bring campaigns to life both nationally and globally. An authentic leader with a reputation for integrity and passionate about investing in people. Acknowledged as a champion for Women in the Music Industry. Inducted into Music Week’s Women in Music, Roll of Honour in 2020.KEY SKILLS & ACHIEVEMENTS CREATIVE STRATEGY: Accountable for global commercial partnership strategy. Successfully built commercial partnerships with a diverse range of global artists including Ed Sheeran, Coldplay, Dua Lipa, Michael Buble and Stormzy. Developed compelling and creative campaigns with Apple, Spotify, YouTube and Amazon to deliver global campaigns with commercial and creative impact. COMMERCIAL RELATIONSHIP MANAGEMENT: Built exceptional, multi-level relationships with the biggest, global steaming platforms with a multi-million pound customer portfolio. Successfully managed the physical product side the business, working with record label and production teams, to devise bespoke and creative physical product lines. Delivered continuous revenue growth, multiple number 1 singles and albums and increased market share. BUSINESS TRANSFORMATION: Led successful business transformation from a predominately physical business to an 80% revenue digital business. Fully managed the process of integrating European partner management functions into the UK Commercial Team, sharing best practices and up-skilling team. LEADERSHIP: Led award-winning Commercial Partnerships and Analytics Team, which manages 60% of Warner Music UK’s Revenue. Passionate about diversity and inclusion. As Executive Sponsor, grew the ’Women of Warner’ Employee Resource Group from 50+ members to 200+ in 6 months. SALES & PROMOTIONS: Strong background in both physical and digital sales, building compelling pitches, presenting artists and their music with enthusiasm, cultural awareness and with the partnership goals in mind to consistently exceed revenue targets.Let's connect on LinkedIn to discuss how we can work together.