Led the marketing and communications for one of NYC’s leading PreK-12th grade independent (private) schools. Responsible for setting and executing the school’s communications strategy on digital, web & traditional media platforms. Developed compelling, on-brand written, visual and video content to build external visibility of the school’s programs and highlight achievements by students and faculty. Directed an in-house team of two communications specialists and freelancers. School has attained record enrollment levels during this timeframe.

Oversaw marketing and communications for the 38 programs and 17 locations of this NYC nonprofit organization including preschools (Head Start, Early Head Start, and fee-based schools), camps, after school programs, senior centers, health & wellness programs, arts & culture classes and addiction recovery programs. Directly responsible for all aspects of marketing and advertising, media relations, social media strategy, branding, and crisis communication. Worked collaboratively with 30 program and fundraising staffers on key projects, including how to increase enrollment, donations and external awareness of services.Selected Achievements• Dramatically increased external visibility for the organization by developing 2 new websites, which receive 100,000 page views and 35,000 visits monthly and reorganizing the department to secure consistent, high profile press coverage, including the New York Times, Daily News, The Today Show, NY1 and all NYC broadcast TV stations. This helped the agency grow fundraising revenues and expand its client base despite cutbacks due to the economic recession. (See www.edalliance.org/press and www.LindaAdamsNY.com/portfolio.) • Co-led the marketing and media initiatives for a new citywide advocacy coalition of 80 non-profits that successfully publicized and campaigned for the restoration of $50 million in after school funding to the NYC budget. • Oversaw the marketing strategy for two senior centers, which recently received national recognition as centers of innovation and full funding from the City of New York. Only six centers in Manhattan received this designation.• Collaborated with 14th Street Y staff to successfully triple the size of their summer camp and increase their membership by 50%.

Led all marketing functions, with accountability for executing marketing & branding campaigns and communications strategies to a general audience as well as targeted campaigns to Latino, Chinese, African-American, South Asian, and Eastern European prospective students. Collaborated with a Web team & 20-person, multilingual call center on CRM initiatives.Selected Achievements:• Surpassed sales targets 140%, generating $93 million in five years, by overseeing an ad & branding campaign to turn around sales & student retention. • 150% increase in marketing exposure for 200 programs & departments by spearheading the information architecture analysis and creation of a new user-centered website.• 23% increase in enrollment of Asian & Hispanic students produced by recruiting & acting as project manager for teams dedicated to creating & implementing customized advertising & marketing campaigns that built brand awareness.• Attained 200% increase in Asian media coverage & 50% increase in Hispanic media coverage by conceptualizing & overseeing targeted marketing events.

Served as a management liaison for multiple artists and bands, overseeing the development and execution of global and regional marketing plans. Managed studio recording and photo shoot budgets as well as press junkets and TV performances. Planned and coordinated all aspects of artists’ public appearances. Effectively identified and communicated client goals to business partners. Selected Achievements: • $36 million captured in worldwide sales for the Smashing Pumpkins’ Adore album by supervising the development and execution of the album’s marketing campaign. • Secured $24 million in gross sales with two million albums sold for Hole, Courtney Love’s band, by establishing and managing a successful marketing plan.• Prepared and managed an album recording budget for Stone Temple Pilots’ Shangri-La Dee Da album that grossed more than $8 million in sales.

Developed and supervised the execution of national marketing plans. Managed $3 million marketing budget. Product-managed the rollout and subsequent phases of specific CD albums. Accountable for product packaging as well as coordinating marketing, sales, promotion, publicity, and touring strategies. Supervised the development of artist imaging, ad creation, and marketing collateral. Ensured brand continuity throughout all aspects of the project. Selected Achievements:• Captured $3 million in gross sales directing a six-member project team in launching a new brand via a regionalized sales and promotion plan that included sale pricing, product displays, merchandising and street promotions, and leveraging media opportunities. • $500,000 generated in sales by creating a grassroots marketing strategy for Sinéad O’Connor’s six-song Gospel Oak EP – exceeding the sales target 100%.

Led marketing functions to successfully expand the audience base for a broad range of artists from new talent to superstars. Directed brand development & execution, from managing product packaging & merchandising materials to targeting specific market segments via traditional & non-traditional marketing strategies, including collaborations with the company’s international division.Selected Achievements:• $84 million generated in gross sales for multi-platinum artist C&C Music Factory by managing a 10-member creative team to launch & market a unique imaging and branding strategy.• Generated $50 million in global sales by spearheading Bruce Springsteen’s first-ever simultaneous, dual CD product releases. • $12 million in gross sales with one million albums sold produced by originating & managing the marketing, media, & promotional strategy to successfully build visibility and market awareness for Sophie B. Hawkins' sophomore album.