Linda Austin Email & Phone Number

Austin, Tx, Us

Austin, Texas Metropolitan Area

Plano, Texas, United States

Austin, Texas

Developed go-to-market positioning and messaging strategy for OSS/BSS engagement practice in Ericsson’s North American region, based on market research into customer requirements and competitive assessments. Developed and executed promotional plan to support go-to-market strategic priorities. Contributed to the team's results which included a 240% increase in revenue between December 2012 and December 2014, and a 5% increase in market share, moving Ericsson’s OSS/BSS practice from fifth to second position in North America.

Austin, Texas Area

Managerial & Marketing consulting services for the telecommunications sector focused on the Enterprise wireline and wireless markets.Consulting with Ericsson.

Plano, Texas

Led cross-functional team of 30+ Director level participants in the collaborative development of Masergy’s strategic plan. Primary responsibility for 3 of 6 strategic initiatives which resulted in the launch of managed services and a significantly differentiated VoIP product, a profitable, simplified pricing structure, as well as, a new positioning campaign focused upon the customer experience. Drove progress of all 6 initiatives within the strategic plan. Guided the development of the first Masergy customer information database and market intelligence reports. As one of five senior team members, co-led Masergy to achieve 100% revenue growth, as well as, EBITDA, Net Income and cash flow positive.

Researched best practices and developed VzB’s Strategic Planning Process to include multiple organizations and stakeholders. Developed VzB’s 2006 Strategic Plan of Record which was used to drive the capital allocation process. Led the Billing & Discounting merger integration team and delivered three Charter Offers announced during VzB’s launch January 2006. Developed process and led fESG organization through Strategic Plan development using “Blue Ocean” methodology. As Voice Portfolio Integration Director, developed and led programs that improved portfolio’s performance by stemming erosion 5% on a $4B portfolio.Conducted performance assessments of GTE CC’s four Business Markets groups against their strategic and financial goals. Identified performance gaps, established inter-group synergies and led cross-functional teams to facilitate problem solving and leverage opportunities. Developed and communicated the first GTEW marketing plan based on demographic segmentation. Managed “Professional” segment comprising 1.6M customers, generating $88M in annual revenue. Developed and implemented pricing programs for all network services marketed by the company. Collected and analyzed competitive services and pricing information. Executed marketing strategies designed to win against competitive products and services. Led cross-functional CDMA implementation team.

Conducted performance assessments of GTE CC’s four Business Markets groups against their strategic and financial goals. Identified performance gaps, established inter-group synergies and led cross-functional teams to facilitate problem solving and leverage opportunities. Developed and communicated the first GTEW marketing plan based on demographic segmentation. Managed “Professional” segment comprising 1.6M customers, generating $88M in annual revenue. Developed and implemented pricing programs for all network services marketed by the company. Collected and analyzed competitive services and pricing information. Executed marketing strategies designed to win against competitive products and services. Led cross-functional CDMA implementation team.

Mba

B.S., Finance