Linda Bertolissio Email & Phone Number

Sydney, New South Wales, Australia

London, England Metropolitan Area

FTI Consulting is an independent global business advisory firm dedicated to helping organisations manage change, mitigate risk and resolve disputes: financial, legal, operational, political & regulatory, reputational and transactional. FTI Consulting professionals, located in all major business centres throughout the world, work closely with clients to anticipate, illuminate and overcome complex business challenges and opportunities. • Working closely with the Managing Director for EMEA Marketing and marketing colleagues to develop and manage the EMEA marketing strategy, planning and implementation.• Collaborating with Global Marketing Team to deliver Global marketing strategy across the EMEA region• Delivering key campaigns/marketing programmes including thought leadership, client communications, events and sponsorships, working with the extended central marketing team.• Creation and implementation of the EMEA-level digital and social media strategy, liaising with SEO specialists to maximise the impact of content across all online channels.• Design, build and grow social media presence which includes posting and revising content across all online channels.

Went traveling to Ibiza, sailed around Trinidad & Tobago, Granada, St Vincent's and the Grenadines and St Lucia and then visited family in Australia.

London, England, United Kingdom

Lead on the Nomura, Barclays and CME AccountsResponsibilities included: • Formulated high-impact media advertising strategies to reach institutional and corporate clients in investment banking and ultra-high net worth clients for private banks and wealth management firms across digital, social, print, OOH and events.• Communicated with clients’ of most senior level (Marketing Director, Head of Marketing/Communications and Regional Marketing Managers) to understand and anticipate their present and future marketing/advertising needs.• Motivated and lead a cross-functional and cross-regional teams to deliver advertising campaigns and a high-level of client service. • Improve and extend activation programmes by communicating with multiple regional and local client teams. • Leverage market data, and bespoke research to uncover areas of growth and new market opportunities for clients and the company.

Managing the Nomura, HSBC, J. P. Morgan and Thomson Reuters AccountsResponsibilities included: • Planned, bought, co-ordinated and implemented integrated/multi-channel advertising campaigns simultaneously for multiple clients with different advertising budgets ranging from £10,000 up until £3 million+.• Established strong relationships with clients, partner agencies, vendors and internal Ptarmigan stakeholders for business enhancement.• Determined and assessed new-to-market vendors/partners, and technologies for presenting prospects to clients on a regular basis to increase profit of company. • Assured advertising campaigns ran in line with defined timescales and budgets. • Crafted and implemented a digital dashboard using feeds from Google Analytics and Google Campaign Manager and provided data analysis, campaign/audience insights and optimisations.

Working on Aviva, Compare the Market, Delta Airlines and Asus AccountsResponsibilities included: • Planning, buying, executing and co-ordinating advertising campaigns across a variety of media channels and regions.• Building relationships with clients, partner agencies and internal ZO stakeholders.• Maintaining smooth running of client account, producing contact reports and running status • Creating and presenting new creative ideas to the client.• Managing and developing an Account Assistant and an Account Executive.

Working on the Inmarsat and Vestas AccountsResponsibilities included: • Researching the media landscape in the UK and internationally.• Liaising with UK and international creative agencies and external stakeholders to provide campaign creatives to ensure campaigns began on time.• Monitoring and tracking campaigns to ensure performance in line with client expectations.• Interpreting results and generating reports for clients to demonstrate the effectiveness of campaigns.• Negotiating campaign rates with media owners.

Responsibilities included:• Built and maintained robust relationships with clients and internal teams, such as editorial, online, and production teams to ensure seamless delivery of campaigns. • Enhanced advertising spend by providing innovative solutions to clients that supported customers in increasing their sales and profile in new and emerging markets. • Formulated and presented marketing strategies to clients and advertising agencies as per requirement.

When IDG Communications came under some restructuring, the consumer division in which I was working in merged with the Channel Division. This gave me a lot more scope to learn about business-to-business publications, specifically the IT channel. Our Channel title, ARN is a very strong magazine, both online and in print. The opportunity was also there for me to pick up online selling skills, and a host of associated online activities available to our advertisers.

After ten months in the support role, I was promoted to Account Manager, working on PC World, PC World Mini Books and GamePro.

This part-time role was initially created to support the sales team of IDG Communications' PC/consumer Division, a section responsible for Australian PC World and Australian PC World Minibooks. These publications were distributed throughout Australian and New Zealand with a monthly readership of over 300,000 and an advertiser client base of over 1000 companies. This position gave me great scope to learn new skills in media, skills such as analysing statistics, compiling reports and media kits. Being at the heart of the sales team, I was able to understand sales cycles, budgeting, meeting deadlines, and structuring my week. This grounding proved to be invaluable to me and helped me establish my interest and launched my career into advertising sales.