Linda Ford Email & Phone Number

Cambridge, Ma

Acton, Ma

Recruited to create a new health and fitness concept. Responsibilities include recruiting new members, innovating new programs and documents to educate clients and maintaining relationships with the outside community, including charities.Created on site seminars to support clients and bring in new members.Worked with software providers to optimize systems to support our business.The Acton studio was profitable in 7 months.

Danvers, Ma

Manage the sales and operations of this 160+ member studio as well as provide direct service to each client to ensure total customer satisfaction and retention. Design and implement sales and marketing strategies to meet monthly sales targets. Hire and train fitness and front desk staff. Perform new client intakes: Assess client’s initial health and fitness status and create personalized action plans to produce improvements in health and fitness, including reduction in medication, blood pressure, BMI and other health markers. Bolster and sustain clients’ motivation and engagement by providing creative in-studio programs such as food demonstrations, designing and evolving themed bulletin board communications, partnering clients with like-motivated clients, and inventing and implementing new exercise challenges and goal-oriented incentive programs.  * Increased studio membership 37% to $400,000+ in annual sales in a highly competitive market. Implemented social media and other marketing strategies. Increased Fan Page views by 75% in 3 months. * Retained existing clients through proper handling and care of 160+ client accounts and creating innovative off-site programming to sustain member interest and engagement such as 5k running/walking race training, advanced hiking trips, and a nutrition seminar series that taught shopping and cooking tips. * Optimized studio performance by developing procedures for lead generation, sales forecasting, weekly staff training, client progress evaluations, and studio operations. * Awarded Top 10 Franchise Manager in the country in first year of employment in recognition of total revenue sales for the year. * Created strategic partnerships with doctors, chiropractors, physical therapists and other healthcare providers. * Authored comprehensive new client orientation manual covering studio policies and procedures, nutritional guidelines, exercise safety and goal setting.

Massachusetts

Created and delivered each week hour long motivational talks to inspire groups of up to 100 members stay on track with their weight loss program and goals. * Increased membership of on-site corporate wellness groups and achieved above average renewal rates with some meetings continuing for over 5 years. * Diamond Leader Award for outstanding achievement and superior customer service.

Malden, Ma

Led two to four meetings per week comprised of 20 – 80 members of diverse ages and backgrounds. Educated groups about food plans, habit change and healthy lifestyle modifications. Motivated members to set and achieve realistic weight loss goals.

Cambridge, Ma

Solved clients issues from the technical support log. Maintained in house database created with company software.

Cambridge, Ma

Appointed into this position which was created and custom designed by the owner of the company. Interfaced with developers and in house users of the database. Acted as a technical support resource with smaller companies. Provided back up sales for the outside sales rep when they were on the road. Created projections based on current clients and set personal sales quotas in collaboration with management. Provided marketing staff with technical content used in trade show activity; attended trade shows to answer technical questions.  * Instituted new in house database and procedures to process all sales leads in a more timely manner.

Cambridge, Ma

First inside sales representative. Supported outside sales representatives and handled smaller clients. Received all sales calls and distributed information to the appropriated sales person.Updated in house sales database to store appropriate client information and connect to the software purchasing system.

Cambridge, Ma

Solved technical issues for all size companies, including major value added resellers in the medical, banking and biotech fields. Resolved client software issues over multiple platforms. On- call for and responded to emergencies as needed. Traveled to customer sites to consult on live upgrades.  * Produced and taught on-site classes on how to use the product to system operators and end users.

Needham, Ma

Developed and tested software for commercial shopping programs.

Bachelor Of Science (B.S.), Computer Science

Certified Personal Trainer

Certified Wellness Coach, Health And Wellness, General