Linda McCutcheon is an executive who helped lead the print media industry into the digital age through the migration of content to online channels and platforms. She has started and built profitable digital businesses, growing them organically, and through M&A. Since 1993, she has been at the forefront of creating sustainable online business models. She has an extensive background in market and media research and has been steward of brands such as Time, The Economist, Business Week, and Money as well as their digital sites. She keeps a keen focus on emerging technologies as a critical success factor for any online business and brings a definitive marketing sensibility to each engagement, always mindful of the consumer.McCutcheon's career spans executive leadership of Fortune 500 global brands to early stage start-ups. She continues to advise investors from angel stage players to pre-IPO companies. She is an experienced entrepreneur skilled at capitalizing digital media businesses, building strategic partnerships, and affecting transformations and turnarounds.STRENGTHS: analog and digital media, brand management, market and media research, senior executive leadership, marketing, integrated marketing, market strategy and execution, public relations, messaging, viral and social media, developing and executing against critical KPIs, strategic business planning, integrating content through multiple distribution channels, building core advantaged competitive positions through predictive, social and web analytics, big data. Privacy issues, creating brand extensions, original content, UGC, site and app design. Digital media information architecture, SEO, SEM, site engagement, monetizing digital products. Ad-serving technology, mobile, wearables, behavioral targeting, and demand generation. Accomplished public speaker. Print and digital ad sales, earned, owned, and all variants of paid models, including native advertising and emerging units.