Linda More Email & Phone Number

Wellington, Wellington Region, New Zealand

Sole responsibility for developing and leading the overall strategy and delivery of all eInvoicing Marketing and Communications for MBIE’s eInvoicing Marketing programme of work, supporting the adoption and uptake of eInvoicing across NZ Government and businesses.

Wellington, New Zealand

In this role I: Develop, implement and manage the integrated campaign strategies for MBIE’s eInvoicing Marketing programme- promoting adoption and use of eInvoicing across business and government.Built relationships with internal and external stakeholders including advertising agencies, research providers, senior executives, project managers, customer delivery channels and data analysts.Manage the eInvoicing marketing budget.

Wellington, New Zealand

In this role I have: Developed, implemented and managed the integrated campaign strategies for Inland Revenue’s Marketing programme across multiple segments. Built relationships with internal and external stakeholders including advertising and Direct Marketing agencies, research providers, mailhouses, senior executives, project managers, customer delivery channels and data analysts.Managed marketing budget. Responsible for the development and implementation of processes to improve the efficiency of marketing functions.Mentored and developed other marketing team members. Highlights include:Development and delivery of multiple marketing campaigns to businesses, intermediaries and individuals to influence customers’ behaviour change contributing to the overall strategic priorities of IRD. The following are examples of the major campaigns I was responsible for or contributed to:● eDocuments change for myIR customers (2014) – Developed and delivered campaign promoting no more paper letters and statements in the mail for customers who have a myIR Secure Online Services account.● Electronic GST filing – encouraging paper filers to file electronically through myIR from the launch of these new services in 2012, to ongoing promotion in 2016 and 2017● Hidden economy (2016) Construction sector campaign – managed and delivered the inaugural marketing campaign targeting tradies to ‘Declare it all. Or risk everything’● Business transformation Stage 1, Stage 2, Release 3 and 4 (2017 – 2020) – one of NZ’s largest transformation programmes including one of the biggest changes for individuals for more than 20 years.

Wellington & Wairarapa, New Zealand

In this short term contract I was responsible for the development of the marketing strategy to educate customers about paper statements and notices being replaced electronically and held in their myIR account.

Wellington

In this role I: - am responsible for the delivery of the Retail marketing programme, including acquisition and retention activity, to achieve key segment targets. - Developed, implemented and managed end to end marketing campaigns across mulitple segments. - Built relationships with internal and external stakeholders including senior managers, segment specialists, digital team, sales channels, rural supply companies, call centre, Customer Insights, Brand team, Legal, External Relations, in-house graphic designer, research providers and mailhouses. - Managed the allocated marketing budget across the calendar of retail marketing activity. - Led and developed a team of two full-time staff members (plus a secondee for 6 months).

Wellington, Nz

In this role I:• Was responsible for implementing the strategy to increase customer uptake of Inland Revenue's digital channels. Specifically to drive GST filing customers to file their GST returns through myIR, a secure online service.• End-to-end management of predominately direct marketing campaigns.• Built relationships with internal and external stakeholders including senior managers, project managers, other project team members, customer service channels, advertising and design agencies, research providers, mailhouses.

In this role I:• Developed, implemented and managed integrated campaign strategies across multiple brands (ANZ, The National Bank, ANZ National Bank, Bonus Bonds) for a range of financial products and services including lending (personal and home lending) credit cards, Bonus Bonds, and more recently transactional accounts. • End-to-end management of multi media campaigns, above and below the line.• Built relationships with internal and external stakeholders including senior managers, product managers, sales channels, database marketing, advertising and design agencies, research providers, mailhouses.• Managed and controlled multi-million dollar marketing budgets for numerous portfolios and/or campaigns. • Led and developed a team of two full-time staff members.

In this role I:• Worked with business stakeholders to develop marketing communications plans for the credit cards and home loans product portfolios. • Developed, implemented and managed campaign strategies to achieve agreed objectives.• Managed and developed one direct report.

In this role I:• Developed, implemented and supported non-electronic payment (cash and cheques)strategies. This included maximising their contribution towards the economic value of The National Bank’s payments business and ensuring the future sustainability of the bank’s transactional and payment franchise.• Managed and developed one direct report.

Bcom (Hons), Marketing, Accounting

University Entrance