Linda Johnson Email & Phone Number

Greater Chicago Area

Building a new agency model: flat, fast, left- and right-brained and entirely focused on delivering value in a modern world. I link strategy to operations, driving strategic thought leadership and IP, our service offerings and resource models, senior client relationships, new business efforts, and anything / everything that needs to get done. Client.

Just like me, my job description is anything but ordinary: a mashup of strategy, account, project management, and creative concepting. I drive business results for clients ranging from Farmers Insurance to Twitter & Google to Keystone Resort by executing inherently social ideas that are rooted in business strategy and content strategy. I lead new business.

Navigated clients through the social, mobile and gaming "white spaces" of marketing, from insights to ideation to execution. Programs included leading content strategy and implementation for the Samsung Galaxy S III launch, developing a digital loyalty strategy for Pepsi Co., and specializing in mobile IP for ongoing ideation and development.

Developed innovative digital programs ranging from AstraZeneca's Vimovo launch to Taco Bell's Twitter Truck, including creating briefs, tactical plans and detailed measurement plans, in addition to ongoing community management.

Planned and bought digital media across more than 10 brands including Heinz, American Egg Board, Lovenox, Altria and Kellogg School of Management. This included researching digital opportunities for clients, creating and sending requests for proposals, constructing digital media plans, presenting recommendations to clients, maintaining vendor and partner.

Helped develop creative strategies for Hallmark, Taco Bell, and Famous Amos. Worked with members of the Alchemy team to create tangible tactics for Taco Bell. Aided in the development of numerous client presentations through research and slide development. Tracked the success of media buys for Sara Lee.

Assisted in producing the award winning National Geographic 2008 Watch Collection catalog. Aided in the development of strategic marketing plans. Wrote copy for brochures, magazine advertisements, and other marketing materials. Produced special event overviews for various races and events, assisted with media buys, and attended photo shoots for clients.