Linda S

Linda S Email and Phone Number

Social Media and Advertising Manager, Digital and Influencer Marketing @ Epson America Inc.
United States
Linda S's Location
United States, United States
About Linda S

With 12 years of global communications experience, I have led high-impact PR and communications campaigns, crisis communications, and strategic media engagement across North America, APAC, and internationally for Fortune 500 companies in B2B and B2C markets. My work in integrated communications management involved leading multi-channel campaigns that drove significant sales growth and media coverage, as well as spearheading new product launches in regional and international markets.As a communications strategist, I delivered exceptional results for clients such as Epson, Mazda, Juniper Networks, and Tesco by aligning communication strategies with marketing goals to enhance brand visibility and customer engagement. I have directed cross-functional teams and external agencies to ensure seamless campaign execution. In addition, I managed multi-million-dollar budgets, optimizing resources to maximize campaign impact and ROI.My content development experience includes creating strategies and content for articles, blogs, corporate communications, speaking engagements, press releases, media, social media, and more. In the realm of crisis management, I developed and implemented communication strategies to protect brand reputation, working closely with executives on media training for reputation management.

Linda S's Current Company Details
Epson America Inc.

Epson America Inc.

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Social Media and Advertising Manager, Digital and Influencer Marketing
United States
Linda S Work Experience Details
  • Epson America Inc.
    Social Media And Advertising Manager, Digital And Influencer Marketing
    Epson America Inc.
    United States
  • Epson America Inc.
    Assistant Advertising Manager
    Epson America Inc. Jan 2024 - Present
    Los Angeles Metropolitan Area
    Manage consumer advertising campaigns from inception to completion, including media buying, social media, influencer marketing, and budget management.► Coordinate campaign elements with external production and media agencies to ensure needs are met on time and align with 360 marketing initiatives.► Collaborate cross-functionally with internal teams (sales, channel marketing, product management) to streamline communication and meet campaign deadlines.► Increase brand awareness, foster engagement, and encourage consideration through linear TV, OTT, OLV, digital programmatic, radio/podcasting, and social media.
  • Epson America Inc.
    Assistant Public Relations Manager
    Epson America Inc. Jul 2021 - Jan 2024
    Los Angeles Metropolitan Area
    Led external PR for Epson’s retail business, enhancing brand image, awareness, product sales and adoption rate in North America and globally. Oversaw external PR agency alignment with budget and support requirements.►Led and managed 20+ PR launch campaigns, achieving positive coverage and a 30% sales increase.►Liaised with the global corporate communication team in Japan to align on sustainability goals and campaign and coordinated multiple campaigns in US and Japan.►Launched a PR newsroom, conducted media training, and prepared spokespersons for engagements.Created crisis communication strategies, FAQs, and crisis responses for spokesperson and executives.
  • Burson
    Public Relations Consultant
    Burson Nov 2019 - Jul 2021
    Greater Los Angeles Area
    Conducted strategic media engagement and coordinated client campaigns. Supported social media content creation and intranet platforms. ► Managed communication for a corporation’s in-house PR team, coordinating between marketing teams and advising executives.► Strategized and managed corporation’s media engagement and social media engagement around inaugural events.
  • Global Results Communications
    Public Relations Consultant
    Global Results Communications Nov 2018 - Oct 2019
    Orange County, California Area
    Managed multiple technology company clients, coordinating global media relations and crisis communications. Supported international media relations, major tech events, including CES and MWC 2019, in South Asia, and leveraged press contacts for client visibility.
  • Edelman
    Senior Associate Public Relations
    Edelman Sep 2017 - Sep 2018
    Bengaluru Area, India
    Crafted corporate messaging and media strategies, driving client results. Supported the team with new business leads and research, promoting the ‘smart work’ concept.
  • Burson
    Senior Associate Public Relations
    Burson Nov 2015 - Jun 2017
    Bengaluru Area, India
    Developed impactful communication campaigns and maintained strong media relationships both B2B and B2C, resulting in widespread brand recognition and market penetration. ► Secured speaking opportunities for spokespersons at tech events; conducted press tours at a global tech center and achieved significant press coverage in industry tech articles.► Recognized for contributions to inaugural launch of a technology brand’s products in India; coordinated large press event with 100, coverage in 500+ press articles, YouTube videos, Times of India.
  • Disha Communications
    Public Relations Executive
    Disha Communications May 2015 - Oct 2015
    Bengaluru Area, India
    Onboarded a startup logistics client and increased brand awareness through Facebook profile. Gained 3000+ followers in the first 6 months for a healthcare brand through organic social media campaign.
  • Women Of Worth
    Public Relations Intern
    Women Of Worth Feb 2015 - Mar 2015
    Chennai Area, India
    Managed media relations for an NGO's advocacy campaigns by writing and disseminating press releases, authoring blogs and articles, and organizing events for campaign activation.
  • Bccl - Bharat Coking Coal Limited
    Public Relations Intern
    Bccl - Bharat Coking Coal Limited May 2014 - Jun 2014
    Dhanbad, Jharkhand
    Coordinated events, CSR activities, and content creation for BCCL government subsidiary’s website and advertisements; wrote articles for industry publications.
  • Mslgroup India
    Public Relations Intern
    Mslgroup India Apr 2014 - May 2014
    Chennai Area, India
    Handled social media content for multiple client accounts for MSLGroup; tracked media coverage, reported on competitor activities, and brainstormed ideas for client engagement initiatives.
  • Thomson Reuters
    Order Management Specialist
    Thomson Reuters Jul 2012 - Jul 2013
    Bangalore, India
    Administered order fulfillment and streamlined processes, ensuring accuracy in billing procedures in SAP, optimized operational efficiency and customer satisfaction and increased compliance by 40%.

Linda S Education Details

Frequently Asked Questions about Linda S

What company does Linda S work for?

Linda S works for Epson America Inc.

What is Linda S's role at the current company?

Linda S's current role is Social Media and Advertising Manager, Digital and Influencer Marketing.

What schools did Linda S attend?

Linda S attended Ucla Extension, Stella Maris College, Kristu Jayanti College, Bangalore, Karnataka, Carmel School, Dhanbad.

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