I design and build websites for individuals, small businesses, and organizations using SquareSpace. Customers get to have a digital voice on the web to promote their services or events. What's great is that customers can easily update basic content on their own anytime with little to no help. Reach out to learn more! Services:- Website Design & Build- Visual Design (Flyers, Ad banners, T-shirts, souvenirs) - Presentation Decks (VC pitch decks, sales decks)Past Works:- San Francisco Bay Area Dragons Race Event Page- https://badboatrace.com/ - My Portfolio Website - https://www.lindatsai.com/ - Jersey & Flyer Design - https://www.lindatsai.com/home/bay-area-dragon-boat-novice-raceContact: lindatsai2328@gmail.com

Our team built a real estate portfolio planning tool for Google (REWS). In addition, I led the design of JLL’s transaction planning and management tools. • Created conceptual designs, storyboards, wireframes, prototypes, and high-fidelity designs • Initiated and led the redesign of TM Essentials to address unmet user needs and enhance the user experience • Conducted user research including user interviews, usability testing, and facilitating design workshops to inform product decisions• Advocated for user-centered design process and user research across the product management organization through education• Managed a UX researcher; Oversaw 2 designers on multiple projects• Facilitated user story mapping exercise to help the team develop and prioritize the product backlog

Randstad RiseSmart is a global outplacement and talent mobility company.• Designed the web and mobile APP experience helping job seekers in career transitions across 100+ countries • Designed business and operations management tools• Designed a data analytics tool providing insights into user engagement for HR customers• Responsible for the end-to-end design process from user research, ideation, prototyping, and delivering pixel-perfect UI to product iteration• Led the redesign of the way-finding experience for our flagship product by improving discoverability and usability through user studies

• Contributed to the creation of Pearson's design system to help the company scale quality design• Helped establish the process for the production, delivery, and evolution of the design system• Redesigned the design system website• Conducted user research, proposed new features, and provided strategy for feature rollout • Designed, built, and maintained the Sketch UI kit to foster adoption among the design community• Enabled and fostered communication between the consumers and the product team• Designed and documented UI patterns using Git

• Worked in a team of 6 designers to build a learning and management application, serving over 180,000 active international English learners across 29 countries• Responsible for designing a social platform for the global English learning community, making learning more fun and engaging• Conducted remote and on-site user studies; Traveled to Shanghai to conduct user research with 60+ students and teachers in both English and Chinese; Compiled and analyzed data; Transformed insights into tangible solutions that helped shape the product roadmap

CottonBrew provides tailored menswear without the measuring tape.• Redesigned the entire online suit tailoring and shopping experience • Defined the brand identity and the style guide for the UI• Designed the logo, brand identity, invoice, VC pitch deck, and marketing materials

• Tutored K-12 students and helped them develop problem-solving and critical thinking skills

• Helped build the Nike SB app by delivering specs, assets, and documentation for implementation• Created presentation decks for client meetings

UpNext is a mobile app that helps college students avoid waiting in long lines at restaurants on campus.• Designed the MVP of the App• Conducted user interviews and field studies, defined user flow, created wireframes and high-fidelity mockups for production

• Tutored college students in algebra, calculus, and physics• Identified areas where students struggled and helped them develop problem-solving and critical thinking skills

• Explored ways to improve the usability of the website with interactive prototypes• Transcribed talks and articles from English to Chinese• Helped prepare for the annual conference