Inherently Engaging Devices LLC is a lean, Warsaw Indiana based user experience (UX) research and design consultancy. We do human-centered design research and usability testing (sometimes referred to as Human Factors studies) for medical device companies seeking better designs and FDA clearance. We also provide industrial design services for all types of companies looking to disrupt the market with customer-driven innovation and visually engaging product design. * Strategic Aesthetics: Differentiate product offerings with wow-factor industrial design that invites industry chatter and creates customer pull.* Superior Usability: Accelerate market adoption by delivering intuitive, error-tolerant design that enables customers to effortlessly engage new product solutions and technologies.* Human Factors Research: Infuse usability engineering tools and methods throughout all phases of design control and risk management - identify use risk and differentiated user needs.* Industrial Design. Create design features and specifications that control use risk - design out use error.* Visual Brand Language: Customize design strategies, frameworks and methods that deliver consistently compelling brand experiences.* Front-end Concept Visualization & Testing: Deliver game-changing innovation by integrating human-centered design tools and methods into existing NPD procedures. (i.e. - Design Thinking)Each project is different and requires a customized plan. Our goal is to integrate usability engineering and industrial design best practices into your existing workflow in order to ensure your solution is UE compliant, inherently-safe and visually-engaging. All design services are flexible and can be adapted to meet your project goals and timing. Human-centered design strategy applies to all end user touch points - digital interfaces, packaging, IFU and surgical technique guides. Part of the AcceLINX network of independent contractors.

• Create Visual Brand Language (VBL) strategies that elevate brand perception and increase operational efficiencies, providing product-level design specifications for consistent market presence.• Synthesize existing, disparate forms of front-end user research into common insights-centric format, creating Opportunity Briefs used to align cross-functional teams and provide structure for ideation and prototyping.• Develop medical device design principles for superior usability and brand experience, establishing guidelines that reduce use-related risk and deliver harmonized user experiences (UX) across diverse product categories and end-user touch points (system interfaces).• Built DePuy Synthes’ Joint Recon global design organization (Leeds, United Kingdom and Warsaw, Indiana) and UX design strategy.• Ensure continuous improvement of a high performing team of industrial design and human factors specialists by establishing and deploying best practices.• Contribute directly to the next generation of physical and digital user experiences.

• Partnered with strategic brand marketing and industrial design teams, setting digital and physical UX vision and product roadmaps for Motorola’s mass market phones.• Engaged deeply with internal engineering and external suppliers to augment generic ODM mobile phone platforms, delivering differentiated music, imaging, or talk and text user experiences.• Collaborated with CXD studios in UK, Korea and US, developing world-class visual brand language strategies and physical devices.

• Directed the activity and mentored Whirlpool brand’s Fabric Care design team of industrial design and human factors experts.• Delivered lean innovation and market differentiation of an entry-level washer and dryer console design which ultimately drove a 2% market share increase of $1.3B business.• Produced three new Fabric Care platforms in context of WHR’s visual brand language strategy that won numerous design awards including IDEA Silver, Good Design, Sparks and more.