Lindsay Cunningham Email & Phone Number

Charlotte, North Carolina, United States

- Lead Generation & Automation: Develop and manage automated lead generation and nurturing processes across email, website, and chatbot platforms.- Digital Campaigns & MarTech: Oversee the execution of integrated digital marketing campaigns and manage the MarTech stack to ensure seamless operations.- Brand Management: Drive brand-focused initiatives across inbound, outbound, social media, paid media, and brand partnerships, ensuring a comprehensive full-funnel approach.- Stakeholder Coordination: Collaborate with agencies, vendors, and cross-departmental teams to support high-priority campaigns and go-to-market strategies.- Budget & KPI Management: Monitor and manage multi-million-dollar budgets, providing monthly reports on marketing KPIs to analyze ROI and refine brand messaging.

Charlotte, North Carolina, United States

STRATEGIC BRANDING + MARKETING PROCESSES - Developed original multi-platform marketing strategy roadmap with 30, 60, and 90-day goals focusing on building infrastructure for individuals and team- Proactively and successfully identified new sales opportunities by creating campaigns and events specifically designed to generate leads, grow market share, and connect with potential business partners- Implemented growth strategies by applying research insights, data, and analytics to marketing activations including content partnerships, digital marketing, and social media- Leveraged community relationships to maximize team exposure and awareness- Lead one on one marketing consultations, and monthly marketing strategy sessions and hosted monthly lunch & learn webinars focused on marketing ideas and building business- Laid the marketing foundation for 8+ lenders in a new market region creating custom logos, branding and marketing strategies for each CRM + SOCIAL MEDIA COMMUNICATION CREATION AND DEVELOPMENT- Custom-designed and implemented day-to-day use of CRM and marketing automation platforms for lead generation and retention efforts (Total Expert, Salesforce, Active Campaign)- Lead high-level campaigns focused on brand positioning and identity, PR, lead generation, marketing, sales support, and product marketing

Charlotte, North Carolina Area

STRATEGIC BRANDING, MARKETING + SOCIAL MEDIA• Built brand image, logo, messaging, and strategy for independent retail pharmacy business in two major metro markets• Developed pharmacy website, integrating brand image and strategy to support retail and mail-order business segments (www.scriptsrxpharmacy.com) • Designed 75+ marketing pieces focused on both lead generation and retention for both patient and healthcare provider audiences • Created and implemented social media strategy and campaigns on Facebook and Instagram to connect with patients and healthcare providers EMPLOYEE RELATIONS + HIRING• Lead a culture redefining initiative, significantly improving employee engagement• Managed day-to-day HR responsibilities including staffing, scheduling, payroll, benefits administration, performance management, and training • Managed recruiting, interviewing, and on-boarding of 59 employees over a 8 month period to meet growth expectations

Charlotte, North Carolina Area

NEW BUSINESS DEVELOPMENT AND GROWTH• Successfully created a unique “pop-up” yoga business intended to challenge traditional “trial” barriers to entry and operational obstacles studio business model• Built and lead team of 15+ independent yoga instructors• Launched “Passport” program to strengthen customer loyalty and engagement with the brand, growing revenue 61% YoY• Lead the profitable exit of the business in 2016 to private buyers EVENT PLANNING + EXECUTION• Forged strategic alliances with several major local and national corporations within the Charlotte market• Planned and hosted original yoga + fitness events ranging from 1 private client to 250+ people• Designed and prepared new-business pitches and marketing materials - fully customized to client and venue needs• Managed all event aspects including logistics, registration, activities, on-site support, A/V, marketing and social media• Write and distribute press releases and contact local and national media outlets• Conducted post-event evaluations and follow-up with a 80% customer-return rateSTRATEGIC BRANDING, MARKETING + SOCIAL• Built branding, logo, messaging, and web presence for newly developed business• Created and implemented social media campaigns on Facebook and Instagram to build customer base and market business partners• Developed marketing pieces to support B2B services (apartments, hotels, corporate)CLIENT MANAGEMENT• Fostered relationships with 75+ local businesses to host and sponsor one-time or regularly scheduled yoga events aimed at increasing foot traffic to business partners• Formed partnership to launch first large-scale yoga event with Charlotte Knights, securing paid sponsorships and garnering large media coverageADMINISTRATIVE• Manage clients in a friendly and professional manner• Write and distribute business plans, client contracts, Invoices, and employee payroll• Manage teaching and event schedule for employees and venue clients including back-ups + subs

Chicago, Il

MARKET SEGMENTATION STRATEGY:• Implemented Miller-Coors, Hyundai, Hardee's, Big Lots, and Trane brand segmentation strategies on TV and radio stations in 6 assigned DMAs• Optimized negotiated rates, frequency, and positioning of client advertisementsMARKET ANALYTICS:• Researched quantitative and qualitative market trends to anticipate future consumer behavior in select DMAs• Developed and prepared buying efficiency reports and conducted post buy analysesRELATIONSHIP MANAGEMENT:• Developed and maintained relationships with National Sales Managers and station executives• Leveraged strong relationships to obtain additional added value spots, remotes, no-charge spots, sponsorships, and billboards for clients

Greater Detroit Area

MARKET SEGMENTATION STRATEGY:• Implemented Chrysler, Jeep, Dodge and Dodge RAM brand segmentation strategies on TV and radio stations in 6 assigned DMAs• Optimized negotiated rates, frequency, and positioning of client advertisementsMARKET ANALYTICS:• Researched quantitative and qualitative market trends to anticipate future consumer behavior in select DMAs• Developed and prepared buying efficiency reports and conducted post buy analysesRELATIONSHIP MANAGEMENT:• Developed and maintained relationships with National Sales Managers and station executives• Leveraged strong relationships to obtain additional added value spots, remotes, no-charge spots, sponsorships, and billboards for clients

Greater Detroit Area

Marketing Analytics:• Designed and maintained sales support tools leveraged by station sales staff• Leveraged quantitative and qualitative data to develop TV and Internet promotional packages, program ratings sheets, and specific customer and market sales support analysesClient and Account Management: • Created “proof of performance” presentations for sales promotions and key buys for major clients• Managed small business accounts by developing sales presentations and administering relationship• Supported station management in re-work buys and corresponding make-goodsMedia Trafficking:• Managed programming and scheduling of commercial spots for Local 4’s retro sub-channel “ThisTV”• Ensured prompt and accurate placement of client sponsorshipsEvent Marketing:• Initiated innovative promotions for existing client television events and generated innovative new campaigns to supplement current promotional calendar• Administered mobile marketing campaigns for major client promotions, such as “America’s Thanksgiving Parade,” “Target Fireworks,” and the Michigan Lottery “Make Me Rich” game show

Greater Detroit Area

Media Editing:• Coordinated and selected music, stock video, and talent for station and client promotional TV spots• Assisted producers in 2007 Woodward Dream Cruise and 2007 Detroit River Days live broadcasts• Created client promotion highlight reels and recaps to support sales representativesEvent Planning:• Responsible for set-up and tear-down of station promotional equipment at live events

Provides high quality tooling and program management services to the transportation industry• Assisted top executives in day-to-day activities• Liaison between clients and co-workers• Planned end-of-year company picnic

Summer camp for children with Autism and Down Syndrome• Team leader for group of children with autism• Organized learning activities such as music, art and gym • Organized group field trips to the movies, zoo, park, etc. • Consulted with child’s parents on daily social progress and accomplishments

Ba, Advertising, Marketing & Communications With Honors

Activities and Societies: American Advertising Federation, Michigan State Alpine Ski Racing Team, Golden Key National Honour SocietyMember.

Advertising

Activities and Societies: International Advertising, Advanced Broadcast, Cannes Lions International Advertising Festival DelegateMichigan.

Marketing Management

Activities and Societies: Whitman School of Management Team Leader, Crouse Hospital Emergency room volunteer