Lindsay Cunningham Email & Phone Number

Charlotte, North Carolina, United States

- Lead Generation & Automation: Develop and manage automated lead generation and nurturing processes across email, website, and chatbot platforms.- Digital Campaigns & MarTech: Oversee the execution of integrated digital marketing campaigns and manage the MarTech stack to ensure seamless operations.- Brand Management: Drive brand-focused initiatives across.

Charlotte, North Carolina, United States

STRATEGIC BRANDING + MARKETING PROCESSES - Developed original multi-platform marketing strategy roadmap with 30, 60, and 90-day goals focusing on building infrastructure for individuals and team- Proactively and successfully identified new sales opportunities by creating campaigns and events specifically designed to generate leads, grow market share, and.

Charlotte, North Carolina Area

• STRATEGIC BRANDING, MARKETING + SOCIAL MEDIA
• Built brand image, logo, messaging, and strategy for independent retail pharmacy business in two major metro markets
• Developed pharmacy website, integrating brand image and strategy to support retail and mail-order business segments (www.scriptsrxpharmacy.com)
• Designed 75+ marketing pieces focused on both lead generation and retention for both patient and healthcare provider audiences
• Created and implemented social media strategy and campaigns on Facebook and Instagram to connect with patients and healthcare providers EMPLOYEE RELATIONS + HIRING
• Lead a culture redefining initiative, significantly improving employee engagement

Charlotte, North Carolina Area

• NEW BUSINESS DEVELOPMENT AND GROWTH
• Successfully created a unique “pop-up” yoga business intended to challenge traditional “trial” barriers to entry and operational obstacles studio business model
• Built and lead team of 15+ independent yoga instructors
• Launched “Passport” program to strengthen customer loyalty and engagement with the brand, growing revenue 61% YoY
• Lead the profitable exit of the business in 2016 to private buyers EVENT PLANNING + EXECUTION
• Forged strategic alliances with several major local and national corporations within the Charlotte market

Chicago, IL

• MARKET SEGMENTATION STRATEGY:
• Implemented Miller-Coors, Hyundai, Hardee's, Big Lots, and Trane brand segmentation strategies on TV and radio stations in 6 assigned DMAs
• Optimized negotiated rates, frequency, and positioning of client advertisementsMARKET ANALYTICS:
• Researched quantitative and qualitative market trends to anticipate future consumer behavior in select DMAs
• Developed and prepared buying efficiency reports and conducted post buy analysesRELATIONSHIP MANAGEMENT:
• Developed and maintained relationships with National Sales Managers and station executives

Greater Detroit Area

• MARKET SEGMENTATION STRATEGY:
• Implemented Chrysler, Jeep, Dodge and Dodge RAM brand segmentation strategies on TV and radio stations in 6 assigned DMAs
• Optimized negotiated rates, frequency, and positioning of client advertisementsMARKET ANALYTICS:
• Researched quantitative and qualitative market trends to anticipate future consumer behavior in select DMAs
• Developed and prepared buying efficiency reports and conducted post buy analysesRELATIONSHIP MANAGEMENT:
• Developed and maintained relationships with National Sales Managers and station executives

Greater Detroit Area

• Marketing Analytics:
• Designed and maintained sales support tools leveraged by station sales staff
• Leveraged quantitative and qualitative data to develop TV and Internet promotional packages, program ratings sheets, and specific customer and market sales support analysesClient and Account Management:
• Created “proof of performance” presentations for sales promotions and key buys for major clients
• Managed small business accounts by developing sales presentations and administering relationship
• Supported station management in re-work buys and corresponding make-goodsMedia Trafficking:

Greater Detroit Area

• Media Editing:
• Coordinated and selected music, stock video, and talent for station and client promotional TV spots
• Assisted producers in 2007 Woodward Dream Cruise and 2007 Detroit River Days live broadcasts
• Created client promotion highlight reels and recaps to support sales representativesEvent Planning:
• Responsible for set-up and tear-down of station promotional equipment at live events

• Provides high quality tooling and program management services to the transportation industry
• Assisted top executives in day-to-day activities
• Liaison between clients and co-workers
• Planned end-of-year company picnic

• Summer camp for children with Autism and Down Syndrome
• Team leader for group of children with autism
• Organized learning activities such as music, art and gym
• Organized group field trips to the movies, zoo, park, etc.
• Consulted with child’s parents on daily social progress and accomplishments

Ba, Advertising, Marketing & Communications With Honors

Activities and Societies: American Advertising Federation, Michigan State Alpine Ski Racing Team, Golden Key National Honour SocietyMember.

Advertising

Activities and Societies: International Advertising, Advanced Broadcast, Cannes Lions International Advertising Festival DelegateMichigan.

Marketing Management

Activities and Societies: Whitman School of Management Team Leader, Crouse Hospital Emergency room volunteer